BRIEF

TreeHouse is a green home improvement store, based in Austin, Texas. The TreeHouse Team came to use with a unique problem, related to designing and building their online presence, which will mirror their commitment towards green homes and a better planet. The aim and focal point was to boost online awareness and drive more sales to their brick and mortar store.

PROCESS

We started the design process by building key customer/user personas to guide the design process. Key design stages were – low fidelity mockup design > Review > User Testing > High Fidelity mockup design > Review.

Brand awareness and customer acquisition campaigns were designed and executed for different consultation services, like, Solar Consultation, Rainwater Harvesting Consultation, etc. We have implemented advanced Google Analytics Tracking via event tracking methods to track each and every click we receive in the website.

RESULT

Within the 6 months of its launch, TreeHouse store experienced around 35% increase in consultation bookings. Recently we have launched the eCommerce store for TreeHouse.