Vornado was founded in 1945. It was a part of the aviation industry. It started off as a designer of propelling airplanes. They initially used Vortex Tornado and patented their Power Vortex design.
Their name is a portmanteau of the words Vortex Tornado – Vornado. They entered the industry of fan manufacturing and soon transformed it with the use of advanced technology. In 2015 – it ventured into the market of baby products – which gave birth to the line of humidifiers and fans for the nursery – Vornado Baby.
Team Vornado Baby approached us with their website design and development project – especially in alignment with their new product line – Vornado Baby.
Their key requirements included – same backend process – ERP system and Customer Review System integration – Custom written API calls and a WordPress Powered website.
Solution We Offered
We wanted to keep the aestheticism of the original Vornado mission, website and effect intact in their Vornado Baby site. So, we aligned the design language with the original brand and worked towards the engagement of not only new customers but retain the old consumer base too.
The site was built on WordPress – WooCommerce integration. We wrote the API library for its unique eCommerce platform from scratch.
Vornado Baby’s ambitious entry into the baby industry was a hit from the word go. Because – along with their history and experience – they were able to maintain the aesthetic value, design and product value intact in their new venture – Vornado Baby.
We have primarily used a single font for all the headers and body text – Avenir Next Rounded Std. For some styling and special purposes, SignPainter HouseCasual and Mensch Regular used.