The holidays are here. And if you’re yet to amplify your Shopify site with all the Holiday eCommerce marketing strategies, then kick-start with the right Shopify Apps. 

Top 10 Workflow Automation Shopify Apps for the Holidays 

Shop Workflow Automation

Shop Workflow Automation by Hextom is one of the top workflow automation Shopify apps. You can automate every repetitive task by integrating the app to your Shopify store and focusing on other critical aspects to drive sales for the Holiday season. The Shop Workflow Automation app is available for a free plan, including additional charges. 

Key features of Shop Workflow Automation:

• Repetitive task automation
• Task scheduling 
• Stock product hideout 
• Dropshipping notification to suppliers
• Restocked product publication 
• Auto-detection of fraud order inputs 

Pricing: Free plan with additional charges available. 

Mesa – Workflow Automation 

Mesa – Workflow Automation is the next Shopify app developed by ShopPad Inc. Integrate the app to grow and expand your business, especially during the holiday season. The app comes with loaded automation features that will allow you to automate repeatable tasks without any coding requirements. You can also use the app to automate all manual workflows — from ads, promotions, IT to support. 

Key features of Mesa – Workflow Automation 

• Access Shopify workflow template library 
• Connect data systems and apps from Klaviyo, Recharge to Google Sheets 
• Use the no-code editor to build anything effortlessly
• Get constant support from automation experts
• Add files to workflows 
• Integrate logs and activities in individual workflows
• Edit payloads 
• Audit workflows

Pricing: Mesa – Workflow Automation is available for:

Hobby plan – $8.99 / mo

Professional plan – $36 / mo 

Business plan – $99 / mo

Alloy – Easy Store Automation 

Alloy – Easy Store Automation by Alloy Automation is a powerful eCommerce automation app for Shopify and Shopify Plus stores. Implement the app to automate every manual task at hand in three easy steps — set up trigger — route flows using logics — final automation execution. 

Key features of Alloy – Easy Store Automation Shopify app 

• Integrate data with reward logic via support and marketing apps for enhancing loyalty programs 
• Scheduled report automation 
• Replacement of one-off and private apps 
• Boost UGC and multi-channel automation, like email, push notifications and SMS
• Data centralization across all touchpoints 
• Core personalization and customization from the granular level for valuable conversion 
• Assimilation and organization of data via tag syncing and auto-tagging to apps 
• Support tools to enhance customer experience 
• Dynamic restocking 
• Seamless data migration 

Pricing: 7-day free trial is available along with: 

Starter plan – $50 

Silver plan – $150 

Gold plan – $750

Platinum plan – On Request 

Order Tagger – Auto Tags 

Order Tagger – Auto Tags is another workflow automation Shopify app developed by Union Work Apps that allows you to automate tags of your orders as per your workflows. Use the app for order management and automating your fulfillment process via order tags on pre-defined workflows. 

Key features of Order Tagger – Auto Tags:

• Control orders using tags 
• Use tags to filter and streamline orders 
• Create tag rules for orders 
• Application of order tags to the precise person
• Make use of tagging rules for seamless processing of orders
• Automate tag orders aligned with requisite conditions

Pricing – 7-day free trial 

$15 / mo plan 

Automation Fox 

Automation Fox is a feature-driven Shopify app that not only takes loads off your tasking schedule but helps you prioritize your eCommerce growth strategy. Use the app to automate your repetitive tasks without any hassle of coding. 

Key features of Automation Fox:

• Automation of repetitive tasks 
• Automation of multiple tasks using a single event 
• Easy to set up, without any coding hassle

Pricing: 15-day free trial with plan starting from $9/mo

Bulk Fulfill 

The workflow automation Shopify app – Bull Fulfill is by Upatara. The app syncs tracking numbers automatically and updates order fulfillment via a CSV file, completely eliminating manual order editing and fulfillment in the process. 

Pricing: It’s a free app

Mechanic 

Mechanic by Lightward is a custom development and automation app that benefits developers, merchants, and customers of Shopify-powered stores. You can now write critical tasks in Liquid. At the same time, the app will manage REST APIs and GraphQL – thereby leaving you with ample time and energy to prioritize another aspect of your business. 

Key features of Mechanic:

• Instant response to webhooks 
• Schedule tasks to function on existing data or for the future runs 
• Schedule send emails 
• Connect external APIs
• Data and FTP caching 

Pricing: 15-day free trial with plan starting from $9/mo

Shopify Flow 

Shopify Flow is a free app from Shopify, and it is available for Shopify Plus merchants only. The automation app is developed to make every task process a seamless experience for merchants. You can use the app to build workflows, automate campaigns, strategies, and tasks. 

Key features of Shopify Flow:

At an organizational level, you can – 

• Create workflows and edit them 
• Directly copy workflows 
• Use customer tags to personalize your marketing strategies 
• Use lifetime-spend tiers for the easy customer organization
• Tag customers and track conversion 
• Cancel high-risk orders and/or restock them 
• Use a spreadsheet to track high-risk orders 
• Use specificities to tag orders 
• Send notifications of expedited shipping details to your logistic team

Pricing: It’s a free Shopify app

Gorgias 

Gorgias is a live chat help desk and customer service app for Shopify stores. It allows you to manage every aspect of your customer service and support in a single place. 

Key features of Gorgias:

• You can connect with your visitors in real-time through live chats 
• Centralized ticketing system 
• Automate and personalize support tickets with customized rules
• Integrate social media accounts to respond to comments 
• Customer sentiment and intention detector helps in learning about your buyer’s journey and target personas
• Connect multiple Shopify stores 

Pricing: Try out its 7-day free trial or the following plans – 

Basic plan – $50 / mo

Pro plan – $250 / mo

Advanced plan – $625 / mo

Enterprise plan – Customized pricing 

Outfy – Automate Social Media

Outfy – Automate Social Media by Outfy is the final workflow automation app for Shopify. It is more than just a social media automation tool and platform. With the Outfy app, you can create sales promotions collages and automate social media posts, and more. 

Key features of Outfy: 

• Autopilot feature allows you to create and leverage posts automatically 
• Enhanced promotion opportunities with the availability of customized templates and themes 
• Connect and manage multiple accounts 

Pricing: It comes with a 7-day free trial plan. 

Top 10 Shopify Marketing Apps for the Holidays

Free Shipping Bar by Hextom

Everyone loves free shipping, especially during the holiday season. And what better way to draw more customers to your store and boost sales than with free shipping incentives. The Free Shipping Bar by Hextom is an easy way to set up and manage stores of all shapes and sizes.

Key Features of Free Shipping Bar by Hextom: 

• Display free shipping offers in a customizable bar and slide out
• Show progressive messages when customers add items to cart
• Track the performance of each bar to know your sales figures
• Display page targeting on specific pages like home page, product pages, or collection pages
• Geo-targeting options: Set different bars to display to visitors from other locations
• Complete customization of the bar – with background images relating to the holiday, emojis, etc
• Exclusively responsive and optimized for all screens

Pricing: 

Basic Plan – Free
Premium Plan – $9.99/month

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Privy – Pop-ups, email & SMS

When planning your holiday marketing strategy, you need to add email marketing to your list. You need to draw dormant customers to your site and keep visitors from leaving. The email, popups & SMS app by Privy helps do just that.

Key Features of Privy – Pop-Ups, Email & SMS:

• Completely customizable with the mobile-friendly display, including win wheels, announcement bars, embedded forms for emails, and flyouts.
• Bulk or single code integration
• Targeting campaigns based on cart abandonment, cart value, timer, geography, pages, number of visits or orders, referrals, language, and more
• Running automated A/B testing to understand how small changes can change conversion rates
• Upsell modals with add to cart buttons
• Sending reminder emails, auto-responders & texts to turn signups into sales
• Sending newsletters, order follow-up emails or texts

Pricing:

Basic Plan – Free
Privy Convert Plan – $20/month
Privy Email Plan – $13/month
Privy Text Plan – $10/month

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BOLD Upsell

Help increase your Shopify store sales with last-minute customized upsell offers. The BOLD upsell app helps add complementary products to the users’ current shopping basket to increase sales. This is great for products that have add-ons that the customer may be unaware of.

Key Features of BOLD Upsell: 

• Create upsell and cross-sell offers in minutes
• Upsell from a single product to a kit or bundle option
• Tracking upsell performances to optimize offers
• Trigger strategic recommendations based on cart value or specific products
• Reduce overselling by hiding out of stock products
• Upselling to customers based on previous offer responses
• Customized styling to maintain branding throughout

Pricing: 

14-day Free Trial
Starter Pack – $9.99/month
Plus Pack – $19.99/month
Premium Pack – $39.99/month
Pro Pack – $59.99/month

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Rise: Gift Cards & Loyalty by Rise.ai

Giving meaningful gifts in the holiday season is difficult. What do you buy someone who has everything? This is where Gift cards work well. The Rise App helps customers give the perfect gift, while it helps eCommerce business owners increase revenue.

Key Features of Rise – Gift Cards & Loyalty: 

• Building an enhanced Gift card and store credit program on Shopify
• Customers can also send digital gift vouchers directly via IM or Email to recipients
• Multi-channel capability— the Gift cards can be used across multiple stores— online, Shopify POS
• Integrate referral programs and reward customers who refer friends
• Easy automated bulk Gift Card and voucher integration
• Offer store credit to wishlist apps and organizations
• Instant delivery of gift cards hassle-free

Pricing: 

7-day Free Trial
Starter Pack – $19.99/month or $0.2 per order above 100
Small Business Pack – $59.99/month or $0.15 per order above 400
Pro Pack – $199.99/month or $0.1 per order above 2000
Premium Pack – $599.99/month or $0.05 per order above 12000

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Upsell Popup – Sales Pop Up by SpurlIT

Help your Shopify store get more sales by using the Upsell Popup app by SpurlIT. The app displays beautiful responsive coupon popups to help convert visitors. With different holiday sales themes, including a Christmas theme to boost sales, the app provides for all seasons and offers.

Key Features of Upsell Popup by SpurlIT: 

• Easy-to-use-editor to make a nice-looking popup that matches your store design
• Unique pop up offers for specific customers
• 100% mobile-friendly app with complete mobile-optimized popups
• One-click installation and easy to set up
• Easy to use editor with beautifully built exit pop up that matches any Shopify store design

Pricing: 

90-day Free Trial
Basic Plan – $2.95/month
Premium support – $11.95/month

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Bold Discounts – The Sale App by BOLD

BOLD discounts are great for eCommerce businesses looking for the next big thing for Holiday Sales. You can create categories in seconds and automate sales icons on items that you are putting up. You can also schedule daily/weekly/seasonal deals that lead up to the actual sale.

Key Features of BOLD Discounts: 

• Reducing cart abandonment by adding sales without discount codes.
• Sync prices change over various platforms with one app
• Motivate shoppers with countdown timers
• Highlight deals with customized sales icons
• Run unlimited promotions without the risk of combining discounts
• Add discount codes with other upgrades to reward loyal customers or new subscribers
• 24*7 chat support with real people

Pricing: 

14-day Free Trial
Basic Plan – $19.99/month
Advanced Plan – $34.99/month

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Facebook Ads by Ad Intelligence INC

This automated app is perfect for running Facebook ads to re-engage customers who left without making a purchase. This app is ideal for Holiday season sales or pre-season sales. All you need to do is write out your message and set a daily budget.

Key Features of Facebook Ads by Ad Intelligence INC: 

• Re-engage site visitors with fully automated ads on Facebook and Instagram
• Achieve higher sales with personalized retargeting messages for cart-abandoners
• Offer upgrades or improved versions of your products
• Expand reach by showing relevant ads to potential customers
• Show complementary products to encourage repeat purchases
• 24*7 customer support

But the app only works if you have:

• A finished store with at least three products
• More than 100 daily visitors
• Completed trial and selected a plan on Shopify
• Are an admin of at least one active Facebook page

Pricing: 

14-day Free-Trial
Lite Plan – $19/month
Basic Plan – $49/month
Standard Plan – $249/month
Advanced Plan – $499/month

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Social Sharing Buttons by Zota Box

Social Sharing buttons by Zotabox help integrate over 10+ social media accounts, including Facebook, Google Plus, Twitter, YouTube, Pinterest, Instagram, and LinkedIn. This helps get visitors to market your store through their social media pages.

Key Features of Social Sharing Buttons by ZotaBox: 

• Increase social shares by adding over 20+ accounts like Facebook, Pinterest, Instagram, Twitter, LinkedIn, YouTube, Blogger, Tumblr, and more
• Popular Messaging options and QR codes for Whatsapp, Snapchat, Line, Viber, Messenger
• Multiple styles, colors, sizes
• Easy to use and mobile-friendly
• No coding knowledge required

Pricing: 

30-day Free Trial
Starter Pack – $12.99/month
Express Pack – $29.99/month
Platinum Pack – $79.99/month

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Stamped.io Product Reviews UGC by Stamped.IO

The Stamped.io app helps capture and showcase high-impact content from the customer’s perspective throughout their buying journey. The app collects and adds user-generated content to your store. This helps add credibility to your store and your products. 

Key Features of Stamped.IO Product Reviews UGC: 

• One-click set-up options
• Complete mobile optimization that works with all themes
• 10+ onsite display widgets
• 100% customizable with logo, fonts, layout, colors
• Free-text search for customers
• Smart reminders with different subjects and messages
• Multi-lingual support – English, French, and 15+ languages
• Positive review posting on social media
• GDPR compliant

Pricing: 

Lite Plan – Free
Basic Plan – $19/month
Premium Plan – $39/month
Business Plan – $99/month

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Fomo – Boost Sales by Fomo

When thinking about the fear of missing out, you need to show customers that they might miss out on the best deal of their life, especially during the Holiday Season. This is where the FOMO app comes in.

Key Features of Boost Sales by FOMO: 

• Show visitors live traffic in your store
• Customized location detection to show relevant notifications to each visitor
• Let Window Shoppers directly add items to the cart from their notifications
• Connect Google Analytics or Slack to the app to share ROI with the team
• Build customized webhooks without any code
• Auto-optimized settings using the app’s insights
• Set customized Page Rules to help curate browsing experiences
• Use customer avatar or images instead of thumbnails

Pricing: 

14-day Free-Trial
Pro Plan – $19/month
Business Plan – $49/month
Advanced Plan – $99/month
Enterprise Plan – $199/month

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Conclusion:

Now that you know which apps your Shopify store should not miss out on during the holiday season, hurry up and add them to your store. While these apps are great for seasonal sales, they can also help during everyday situations.

So, once you have your apps ready in your store, it is time to check out Omni-channel sales techniques to use.