Shopify to make Klaviyo its strategic product partner. The eCommerce giant announced creating a strategic partnership with Klaviyo — the eCommerce marketing automation platform — by investing in a $100 million product strategy. 

The partnership is set to boost Klaviyo features and put forth the marketing automation platform within the premium merchant network of Shopify. Furthermore, Klaviyo will get early access to Shopify Plus’ development features and its recommended email solution partner. 

“Our goal has always been to understand our customers (and their biggest challenges) and build the most loved product that solves those challenges,”

“Partnerships with leading platforms like Shopify that share our values and mission are crucial to how we help solve those challenges creators and brands face. We’re excited about what this continued partnership represents for our customers.”

Andrew Bialecki, Co-Founder and CEO — Klaviyo.

The Shopify and Klaviyo partnership stems from a combined vision of growth, best-in-user experience, and merchant networking. 

The robust platform of Klaviyo integrates customer journey data with a single solution. The unification makes the data accessible to marketers, allowing them to use the insight to acquire new customers and delight and retain them for the future growth of brands and businesses. 

The strategic partnership between Shopify and Klaviyo will make it easier for both the platforms’ merchants to thrive.