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Top 5 tips for managing small business social media accounts

June 28, 2017 by Maria Paiva Leave a Comment

Spending the entire day managing your social media profiles – especially if you own a small business – can prove to be a tall order. It’s an entirely different story for a social media marketing professional – whose job is to spend hours and days managing social media accounts for various clients. However, knowing a few social media account management and optimization tips and tricks – will save you a lot of time, effort and help you focus on other aspects of growing a business and acquiring potential customers.

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There are tools and software that you can use for managing small business social media accounts, like, HootSuite, Moz, Buffer, SproutSocial, BuzzSumo, and others. The price range for most of these resources starts from $99 to $400 / month.

I am going to share inexpensive (you can say free!) quick and easy methods and techniques to manage multiple social media accounts for your small business.

Top 5 tips for managing small business social media accounts

#TIP NUMBER 1

Social listening

Social Media connects brands with audiences. The channels – apart from promoting businesses – also creates a two-way source of communication between consumers and businesses. To manage social media accounts for your small business, you first need to listen and get acquainted with your audience on various social media platforms.

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It is called social listening. Hear about the conversations surrounding your business via messages, comments, mentions, hashtags, etc. on social media channels. Social Listening helps in enhancing customer experience.

#TIP NUMBER 2

Chrome extensions

Chrome Extensions are super efficient (if you choose smartly). There are 10 Chrome Extensions – specifically applicable for social media management and social media managers.

  1. Bit.ly – With Bit.ly you can shorten longer hyperlinks and get enough space for social media posts.
  2. Pocket – Sharing relevant posts and messages on social media drives engagement and results. The best way to curate and access the best posts and articles across the internet is available via Pocket.
  3. Pinterest Save Button – This extension allows you to access images that you want to share in your Pinterest Dashboard.
  4. Mini Feedly – Find shareable content and posts without opening Feedly or logging into it in another window. The Chrome extension will do the work for you, saving time and effort to post the best content across all social media channels.
  5. Video Cutter – Video Cutter Chrome extension is YouTube supported. It allows you to cut and edit videos to share online.
  6. Agorapulse – Agorapulse is a social media management tool. With its availability as a Chrome Extension, you can schedule posts, share and schedule reshare on multiple social media platforms.
  7. Browser Stack Local – Browser Stack Local Chrome Extension does help in saving a massive amount of time. You can test workflows, layouts and more on both mobile and desktop browsers, without visiting or using any other resource or tool.
  8. Google Forms – The extension allows to create reports, analytics, forms, run surveys, and quizzes, create questionnaires and more for better productivity.
  9. Pic Monkey – Do instant image updates, edits, brush ups, fixes and more, with a simple Pic Monkey extension.
  10. Google Keep – Create your to-do list, create memos, voice memos and collaborate with your team, without spending an extra minute in using other tools.

#TIP NUMBER 3

Add wordPress plugins for social media management

If you have a WordPress powered website, you can use plugins for easy social media management directly via your site. With plugins, you can manage, schedule posts, control your social media accounts and thorough analytics and reporting tasks as well. Some of the social media management plugins for WordPress are:

  1. All In One Auto Social Marketing
  2. Social Media Auto Post & Scheduler
  3. Revive Old Post Pro
  4. CoSchedule
  5. WP to Twitter
  6. HYPESocial Buffer Pro
  7. Pinterest Automatic Pin WordPress Plugin
  8. Juicer

#TIP NUMBER 4

Tricks to engage with your audience

Driving engagement is the central objective of all your social activity. More and more customers prefer interacting with brands and businesses on social media if it holds relevant to their needs. From replying to customer queries, commenting, liking to tagged content, resharing, to following influencers and users who will drive results to your business, are a few ways you can engage and interact with your audience on social media. But you have to be a wise owl, instead of a night owl to maintain the pace and tap on the sources.

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  1. Add social media accounts on your website
  2. Add social media accounts in email signatures
  3. Curate and create content that your users can resonate with
  4. Create easy to consume content
  5. Ask questions directly to your audience
  6. Set up and share infographics
  7. Respond to user interaction activities on your social media profiles

#TIP NUMBER 5

Ifttt or zapier for ultimate automation

IFTTT or If This Then That is an app that allows you to automate everything you do via the Internet from websites, applications to online accessories. You can use IFTTT to automate social media posting and relevant tasks. You can also go with Zapier for easy automation of all your digital marketing duties.

Create automation – applets – through IFTTT by signing up for free.  Access business, bookmarking, blogging, social media, email, and hundreds of other tools and networks.

You can create Applets through IFTTT to –

  • Share engaging content
  • Share customer experiences
  • Set up and assign social media marketing tasks
  • Monitor, report and analyze competitor posts and content on social media
  • Tweet based on location of your users

I will share an in-depth analysis and a thorough guide to social media marketing – Done easy, and done to drive results – in the next post. But here’s a tiny glimpse of what I am going to cover in the easy-to-read-easy-to-follow Guide To Social Media Marketing For Small Businesses:

  1. What is social media marketing?
  2. What are the benefits of social media marketing?
  3. Why should small businesses make every use of social media marketing?
  4. How to find and choose the ideal social media network for your small business?
  5. Best practices of social media marketing
  6. Metrics and ROI of social media marketing
  7. How to create an effective social media marketing strategy?
  8. Content marketing to support social media marketing strategies and execution plan
  9. Tools to use for social media marketing
  10. Measuring social media marketing campaigns

Conclusion

You can – any day – use HootSuite and similar social media marketing tools to create, share, schedule content on social media, manage multiple accounts, create reports, monitor campaigns and do lots more. But at the end of the day, you need to optimize your task list, work on in-depth strategies and engage with your audience from the core level to drive the desired results.

Managing social media accounts for your small business is not rocket science. You can spend a few minutes or the entire day to follow a workflow but with a smart worksheet, you can a day’s task in just an hour’s turnaround time.

How You Can Employ AI In Your Digital Marketing Today: Small Business Marketing

December 29, 2016 by Maria Paiva Leave a Comment

What is Artificial Intelligence and how can we use it in digital marketing strategies?

Artificial Intelligence (AI) is way beyond a robot or advanced machine that is stereotyped in all movies and TV series (read: I, Robot, RoboCop, Tron and so on).

What is artificial intelligence?

No, it’s nothing like the RoboCop. Artificial Intelligence (AI) is the ability of computer systems and machines to complete human tasks. Its performances included language translation, decision making, speech recognition, visual perception and more.

Artificial intelligence is changing consumer-brand relationship dynamics

The shifting paradigm of digital media from the web to virtual reality proves that AI can enhance the digital marketing world today.

Cambridge and Stanford Universities conducted several studies related to the connection between digital marketing and Artificial Intelligence. And most of them assert the fact:

Computers are capable of comprehending human beings in higher clarity than human themselves.

Examples of artificial intelligence and its use in digital media

  • RankBrain – an AI system – used by Google for search query interpretation
  • Natural Language Processing (NLP) processes every language and formats it into structural data or text format, eg: “Okay, Google!”, “Siri”!
  • Speech recognition feature in Skype
  • Customer segmentation via CRM
  • Image recognition, eg: Google Photos, SnapChat Face Swap, Baidu’s DuLight,
  • ChatBots
  • WordSmith – for content generation

How to use Artificial Intelligence in your small business digital marketing strategy?

Content Personalization Machines will author 20% small business content by 2018 – Gartner

Content is the backbone of every business and digital marketing plan. One of the crucial elements of an engaging and result-driven content is an impactful Call-To-Action. Call-To-Action or CTAs increase the conversion rate by 42%.

Copywriters and marketers have been creating personalized call-to-actions in various blog posts, landing pages, newsletter and marketing materials.

Artificial Intelligence (AI) is gradually taking the baton from the hands of digital marketers and writers. Now, with the help of AI, you can generate CTAs and content to drive sales, traffic and boost conversion.

The new phenomenon called Programmatic Advertising. Artificial Intelligence is slowly taking over every protocol of digital marketing. In fact, it is making the process less strenuous and more efficient.

What is programmatic advertising?

It is the process of programmatic marketing, advertising and media buying. It involves real-time algorithmic selling and buying of ad space, via the use of the software. More and more marketers are opting for programmatic advertising because it’s customer specific and targeted.

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