Halloween kick-starts the holidays. ‘Tis the time to be jolly and cash in on the consumer’s spending spirit. Holidays give way to marketing campaigns, sprouting faster than mushrooms. Every business works out marketing campaigns. However, not all succeed. Holiday small business marketing is all about Smarketing or Smart Marketing.

Here are a few examples of major brands cashing in with the smart Holiday marketing campaigns. Check these 18 awesome holiday campaigns and use some of the strategies in your small business marketing campaign.

Holiday marketing campaign success stories

Another fantastic source of inspiration is Shark Tank. The show not only sharpens our innovation and creative streak, but also help hone your selling skills. Businesses that pitch on their special holiday episodes also provides tremendous insight into the opportunities that you can tap into niche or theme products.

From The Living Christmas Company – which is a live Christmas Tree Rental company – to Tipsy Elves and their quirky, signature, Ugly Christmas and Tacky Christmas Sweaters. These and many others are a great example on how we can tap the Holiday Market. Watch here.

Scotty – from The Living Christmas Tree Rental gets a sweet deal from Mark Cuban for 40% stake in his company and $150,000 investment. Tipsy Elves, on the other hand, last year itself had $900K in sales! Watch here.

Emails Overhaul Hallmark

Emails overhaul Hallmark this holiday season. The fact that using an app or email to wish your colleagues, near and dear ones – no doubt about it – is a lot easier than the snail mail and traditional greeting cards. So, here is a brief Holiday Email Marketing Report that you can download and get ahead of the game.

You can also keep it simple, and make it fast with this cool Email Marketing Holiday Calendar and Planner 2016 – 2017. Or trust the champs – MailChimp – of email marketing with their season’s best tips and advice for your email marketing campaign strategies.

What is content marketing?

Content marketing is the process of

creating engaging, valuable and informative content
in different formats (videos, blog posts, ebooks, infographics, case studies, reports, slide decks, templates, cheatsheets
and workbooks distribute across every digital platform and engage, inform and attract the audience
Thereby driving consumer actions that are profitable and positive for brands.

Sounds easy right?

Well, it is an easy process, as long as, you have a defined audience to work with and a clear action plan.

We are living in a super connected world today. It’s a lot easier to access information and get solutions.

When data is easily available to your audience, all you offer is what they need. Ultimately, consumers today are smarter, conscious and analytic.

81% consumers search the internet before making any purchase decision.
88% customers depend on reviews to buy products.
50% to 61% users buy products from brands that they follow via their social media accounts.
60% users make their purchase decisions through mobile devices.

These facts clearly state the importance of content and how it drives sales, profits, and boosts brand identity.

Customers’ purchase or decision-making process is aligned with what they read, hear, watch or experience through different types of content.

If you create a strong content marketing strategy for your business or brand, you can win the trust and loyalty of your audience.
The key is to provide the users with answers, meet their requirements and deliver as per their expectations.

web marketing

Holiday marketing campaign success stories

Emails Overhaul Hallmark

What is content marketing?

Sounds easy right?

Footer