The holiday season is about to kickstart — that means cha-ching for eCommerce businesses. But with the looming recession — and technically, we’re witnessing every indicator of a recession — the consumer spending graph is going to take a dip. However, your customers aren’t gonna completely abandon their carts. Because it’s the Holidays, and they are gonna buy for sure!

eCommerce businesses can survive — and thrive this holiday season amidst inflation. But with the right eCommerce holiday marketing strategy and a future-proof plan, you can drive your targeted holiday sales. Your focus should be on a lighting speed shipping process and a hassle-free checkout process.

The holiday season is when retailers make up for their annual revenue generation. It’s important to prepare and plan to get ahead of your competition.

Here’s what you should do to drive Holiday Sales:

• Update your website speed
• Create a seamless shopping experience for your customers
• Create a hassle-free checkout experience
• Reward and surprise your customers during their buying journey as well afterwards
• Offer fulfillment and shipping options
• Develop a strategic promotion plan for the holidays
• Upgrade your customer support and service system