Accelerated Mobile Pages or AMP, is a new Google-backed open-source initiative. It is built to make web pages load faster on mobile devices. Google, on February 24, 2016, integrated its mobile search results with AMP listings. It is a toned-down form of HTML.

Accelerate Mobile Pages or AMP is a unique framework to create mobile web pages. The three parts of this structure are:

• AMP JS – This is a JavaScript framework, managing asynchronous loading and handling of the resource. You can use a third-party JS with it.
• AMP HTML – It is an HTML subset, consisting of few custom properties and tags. However, there are a couple of restrictions, but it is easy to adapt pages to this framework.
• AMP CDN – AMP CDN (Content Delivery Network), is an optional framework. It derives pages that are enabled by AMP and optimizes the performance of the pages. It caches them.

Why is AMP crucial for small business SEO and mobile?

If your small business website is mobile-friendly, then you should definitely consider Accelerated Mobile Pages or AMP.

3 Benefits of AMP

1 – SPEED

60% user time is spent on consuming information via mobile devices. 80% buying decision are made and action taken through smartphones and tablets. And speed defines these numbers. User attention span is only 5 seconds and if your website takes more than 5 seconds, to load on mobile devices, then you will lose your users. AMP loads 85% faster than other web pages. Using AMP JavaScript and AMP HTML, you can deliver content much more quickly than before.

2 – EXPERIENCE

96% digital engagement is sourced from mobile devices. AMP offers the best user-experience that a mobile device user needs. Accelerated Mobile Pages come with a cleaner format than regular webpages. As per UX design trend, websites with flat and modern designs work better than websites with traditional designs. AMP echos the UX website design to mobile users.

3 – ACCESSIBILITY

Accelerated Mobile Pages provide a higher level of accessibility. As mentioned earlier, the average attention span of online mobile device users is less than 5 seconds; it is crucial to inform, engage and update them within that duration. Mobile device users access the internet to engage on social media, get information about brands, products, services and make online purchases. AMP will help in enhancing web page accessibility, by increasing webpage loading speed, and delivering content in a much better quality, thereby, boosting user-experience.

According to Washington Post, returning mobile search users have increased by 23%. Wired reports 25% rise in Click Through Rates on Ads from Accelerated Mobile Pages. And Gizmodo reports 50% hike in new traffic via AMP.