The number one concern of every startup is – customer acquisition. “How to acquire customers?” It’s THE question – asked or thought about, in the conference room, when discussing with potential investors, developing a business model canvas, or brainstorming ideas and plans with co-founders, team and/or talking to yourself.
As a startup, your ultimate goal is to have a breakthrough product, million and billion dollars of funding, breaking-the-internet kind of success. But you cannot achieve it all without having a strong customer base.
Customers are a catalyst to your startup success.
So, how to go about getting your customer? It’s not impossible but it is definitely a taxing process.
Let’s face it – the competition is severe. You either cut through it or become relieved of the fate of Pluto (the forgotten planet).
The key is to create and stick to an agile growth plan.
Like your startup, your customer acquisition plan will grow too. The tactic that didn’t work today, might work tomorrow, and strategies that got the bull’s eye, will be a sore eye for your business tomorrow. Also remember, what works for one venture, might prove to be a disaster for your one. You need to discover effective growth channels for your company and start busting it out through them.
Build a dynamic plan and process that defines the customer acquisition plan.
As a startup, you have the talent, resources and time. So, make the most of these components and determine what clicks with your customers. Understand their needs, problems and give them a solution. Use lean paid acquisition methods. This will help in testing your product and determining whether it is ideal for the market or not. Then there are Inbound marketing methods, which you can use for getting new customers, especially, if you are amongst those startups that have limited budgets (or none at all) for investing in costly PPC campaigns and other customer acquisition methods.
Irrespective of the methods and channels for customer acquisition you choose, it is important to follow each and every method in a step-by-step approach.