Digital Marketing is growing in Dog Years, instead of Human – It’s getting way ahead. Technologies and methods that are significant today become obsolete tomorrow. Keeping pace with the changing trends in this field requires more than just time.

So, we’ve decided to make things digital marketing enthusiasts. We will come up with a weekly post, where we will share everything related to digital marketing for business – from what’s trending, what’s hot, what’s not to what’s transforming the scene.

We hope to help entrepreneurs, marketers and everyone who are working to grow their business, build brand value and network.

News

HootSuite Academy has filled the gap between opportunities and prospects, with its Global Social Media Skills platform. Now, users can access certifications, resources, tools and videos and get certified by major institutions in social media. Partnering with organizations like, Mayo Clinic, Newhouse School of Syracuse University and others.

Eastern Michigan University is set to change the learning course in the field of digital marketing. It hosts its 6th Digital Marketing Workshop on November, 11, Friday at the Main Ballroom of EMU Student Center.

Google buys FameBit – a digital marketing platform that is built with the technology to connect brands with prominent YouTube personalities to create content for promotion and advertisement.

Resources

Facebook is always pushing its needle to stay in power and keep its users connected. With this purpose intact, it has created WorkPlace (which was earlier known as, Facebook at Work).

You can create a WorkPlace account and get connected with your colleagues, managers, team – in clear words – with everyone at your Workplace. Whatever you discuss, share and communicate through your WorkPlace account stays only with your workplace people. So, no more email communication, meeting room slot scheduling, etc.

AOL created Alto Mail, which is a mobile app for email management on Android and iOS. The app supports not only AOL Mail but also iCloud, Gmail, Yahoo Mail and Outlook. The app is ideal for marketers.

You get to integrate emails from different accounts in a single place, which are accessible in one go. The app allows you to read emails on the basis of message content, scroll files and attachments and get to segmentize as you browse along.

Trending

Content Marketing will be all about Virtual Reality in 2017. Google pushed its envelope with its recent VR launch. Google’s smartphone Pixel and Pixel XL, accompanied with VR headset – Daydream View – is set to transform the way users consume and access content.

Influencer marketing is the next marketing technology that will change the way we develop brand and customer acquisition strategy. A UK-based startup – FanBytes – is set to launch an influencer marketing programmatic Snapchat platform. Why should we look out for influencer marketing? Simple – It’s more social and powerful!

Mobile marketing is going to be huge. mParticle – a data and mobile marketing startup – has raised $17.5 million.