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How You Can Employ AI In Your Digital Marketing Today: Small Business Marketing

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What is Artificial Intelligence and how can we use it in digital marketing strategies?

Artificial Intelligence (AI) is way beyond a robot or advanced machine that is stereotyped in all movies and TV series (read: I, Robot, RoboCop, Tron and so on).

What is artificial intelligence?

No, it’s nothing like the RoboCop. Artificial Intelligence (AI) is the ability of computer systems and machines to complete human tasks. Its performances included language translation, decision making, speech recognition, visual perception and more.

Artificial intelligence is changing consumer-brand relationship dynamics

The shifting paradigm of digital media from the web to virtual reality proves that AI can enhance the digital marketing world today.

Cambridge and Stanford Universities conducted several studies related to the connection between digital marketing and Artificial Intelligence. And most of them assert the fact:

Computers are capable of comprehending human beings in higher clarity than human themselves.

Examples of artificial intelligence and its use in digital media

How to use Artificial Intelligence in your small business digital marketing strategy?

Content Personalization Machines will author 20% small business content by 2018 – Gartner

Content is the backbone of every business and digital marketing plan. One of the crucial elements of an engaging and result-driven content is an impactful Call-To-Action. Call-To-Action or CTAs increase the conversion rate by 42%.

Copywriters and marketers have been creating personalized call-to-actions in various blog posts, landing pages, newsletter and marketing materials.

Artificial Intelligence (AI) is gradually taking the baton from the hands of digital marketers and writers. Now, with the help of AI, you can generate CTAs and content to drive sales, traffic and boost conversion.

The new phenomenon called Programmatic Advertising. Artificial Intelligence is slowly taking over every protocol of digital marketing. In fact, it is making the process less strenuous and more efficient.

What is programmatic advertising?

It is the process of programmatic marketing, advertising and media buying. It involves real-time algorithmic selling and buying of ad space, via the use of the software. More and more marketers are opting for programmatic advertising because it’s customer specific and targeted.

Visual content marketing strategies for the holidays

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Traditional marketing called for pushing content and information into the face of consumers. Marketing today, is all about consumer will, enthusiasm and – something that I call – attention span. And with the holidays knocking at the door, it becomes important for small businesses and marketers to grab audience attention within a 10-second window. The most effective content marketing strategies involve visual content. Whether in email campaigns, social media or paid advertisement, it is absolutely crucial to focus on visual content.

Here’s an infographic – The Vanishing Attention Span Of Consumers – pretty much sums up the importance of developing visual content marketing strategies.

Holidays are the best time to work on your marketing strategies and align them with your business goals. They are also an ideal source of opportunity to make the most of the visual content. Take a glimpse into these 12 Brilliant Visual Content Tips To Lighten Up Your Holiday Marketing.

It’s November, but malls, stores and even offices are splurged with the Festive Color RED, mistletoes, and more. Marketers are already sipping eggnogs and brainstorming on strategies that will help hit their Holiday Sales and ROI. Don’t lose out on your A-Game and discover the clever use of Product Videos for your business.

Inbound marketing is taking over traditional marketing. And acquiring inbound links is the key to getting started with this methodology. You can do so with your visual content marketing strategies too. Here’s how. Along with this, you can check out 5 Tools To Boost Visual Branding for your small business.

Small Business Marketing Tips For The Holidays

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Halloween kick-starts the holidays. ‘Tis the time to be jolly and cash in on the consumer’s spending spirit. Holidays give way to marketing campaigns, sprouting faster than mushrooms. Every business works out marketing campaigns. However, not all succeed. Holiday small business marketing is all about Smarketing or Smart Marketing.

Here are a few examples of major brands cashing in with the smart Holiday marketing campaigns. Check these 18 awesome holiday campaigns and use some of the strategies in your small business marketing campaign.

Holiday marketing campaign success stories

Another fantastic source of inspiration is Shark Tank. The show not only sharpens our innovation and creative streak, but also help hone your selling skills. Businesses that pitch on their special holiday episodes also provides tremendous insight into the opportunities that you can tap into niche or theme products.

From The Living Christmas Company – which is a live Christmas Tree Rental company – to Tipsy Elves and their quirky, signature, Ugly Christmas and Tacky Christmas Sweaters. These and many others are a great example on how we can tap the Holiday Market. Watch here.

Scotty – from The Living Christmas Tree Rental gets a sweet deal from Mark Cuban for 40% stake in his company and $150,000 investment. Tipsy Elves, on the other hand, last year itself had $900K in sales!  Watch here.

Emails Overhaul Hallmark

Emails overhaul Hallmark this holiday season. The fact that using an app or email to wish your colleagues, near and dear ones – no doubt about it – is a lot easier than the snail mail and traditional greeting cards. So, here is a brief Holiday Email Marketing Report that you can download and get ahead of the game.

You can also keep it simple, and make it fast with this cool Email Marketing Holiday Calendar and Planner 2016 – 2017. Or trust the champs – MailChimp – of email marketing with their season’s best tips and advice for your email marketing campaign strategies.

Digital Marketing For Small Businesses: Weekly Round-Up – V2

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Lots happened last week. The pressure was undoubtedly high in Silicon Valley, with Peter Thiel double endorsement for Trump and Mark Zuckerberg defending The association. Silicon Valley is experiencing a Political Evolution, with its complete support for Hillary Clinton. Let’s get into the weekly update digital marketing for small business update and bypass this political fiasco for few minutes, shall we!

52 ways to get the best out of your content marketing strategy. Joe Pulizzi from Content Marketing Institute in his recent research pointed out the Result-Generating-Period for a company’s content marketing plan. He says, “It takes 12 – 24 months to get results from your content marketing efforts.” But, you don’t have to wait for 2 years. Use these 52 ways and start witnessing the impact in your business!

Online Marketing PODCASTS to look out for. Visual and audio content are gradually stepping up over other content formats. Here’s a list of 10 peer-to-peer online marketing podcasts that can help you in creating result-driven strategies.

Boost brand influence and increase its exposure amongst your target audience with these top live streaming platforms.

It’s Customer Experience Day. And what better way to kick-start it, with these expert-recommended books on CX. Focusing on Customer Experience is key to the success of every business.

Today, the marketing is customer-centric. Given the rise of social and digital media, along with the transforming buyer behavior, it is only mandatory to prioritize customer experience above every other business goal. These books will provide you with insights, expert advice and guidelines towards delivering the best customer experience.

2017 – digital marketing experts and analysts bet – will be about interactive emails. The market is flooded with apps and smartphones. Statistics suggest that users are becoming less keen on downloading majority of these apps.

Email – though considered as an underdog – is slowing gaining a lot of popularity amongst different businesses. It’s, in fact is becoming a key channel for communication.

More and more newsletter and email content are being integrated with GIFs. So, the concept of interactive emails is a possibility.

Interactive or static, whatever content format you use for your email marketing plan, you need to engage your audience and convert them into potential leads. Here’s a list of ways you can increase email marketing engagement and succeed in your outlined plan.

Digital Marketing For Small Businesses – Weekly Round-Up: V1

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Digital Marketing is growing in Dog Years, instead of Human – It’s getting way ahead. Technologies and methods that are significant today become obsolete tomorrow. Keeping pace with the changing trends in this field requires more than just time.

So, we’ve decided to make things digital marketing enthusiasts. We will come up with a weekly post, where we will share everything related to digital marketing for business – from what’s trending, what’s hot, what’s not to what’s transforming the scene.

We hope to help entrepreneurs, marketers and everyone who are working to grow their business, build brand value and network.

News

HootSuite Academy has filled the gap between opportunities and prospects, with its Global Social Media Skills platform. Now, users can access certifications, resources, tools and videos and get certified by major institutions in social media. Partnering with organizations like, Mayo Clinic, Newhouse School of Syracuse University and others.

Eastern Michigan University is set to change the learning course in the field of digital marketing. It hosts its 6th Digital Marketing Workshop on November, 11, Friday at the Main Ballroom of EMU Student Center.

Google buys FameBit – a digital marketing platform that is built with the technology to connect brands with prominent YouTube personalities to create content for promotion and advertisement.

Resources

Facebook is always pushing its needle to stay in power and keep its users connected. With this purpose intact, it has created WorkPlace (which was earlier known as, Facebook at Work).

You can create a WorkPlace account and get connected with your colleagues, managers, team – in clear words – with everyone at your Workplace. Whatever you discuss, share and communicate through your WorkPlace account stays only with your workplace people. So, no more email communication, meeting room slot scheduling, etc.

AOL created Alto Mail, which is a mobile app for email management on Android and iOS. The app supports not only AOL Mail but also iCloud, Gmail, Yahoo Mail and Outlook. The app is ideal for marketers.

You get to integrate emails from different accounts in a single place, which are accessible in one go. The app allows you to read emails on the basis of message content, scroll files and attachments and get to segmentize as you browse along.

Trending

Content Marketing will be all about Virtual Reality in 2017. Google pushed its envelope with its recent VR launch. Google’s smartphone Pixel and Pixel XL, accompanied with VR headset – Daydream View – is set to transform the way users consume and access content.

Influencer marketing is the next marketing technology that will change the way we develop brand and customer acquisition strategy. A UK-based startup – FanBytes – is set to launch an influencer marketing programmatic Snapchat platform. Why should we look out for influencer marketing? Simple – It’s more social and powerful!

Mobile marketing is going to be huge. mParticle – a data and mobile marketing startup – has raised $17.5 million.