Lots happened last week. The pressure was undoubtedly high in Silicon Valley, with Peter Thiel double endorsement for Trump and Mark Zuckerberg defending The association. Silicon Valley is experiencing a Political Evolution, with its complete support for Hillary Clinton. Let’s get into the weekly update digital marketing for small business update and bypass this political fiasco for few minutes, shall we!

52 ways to get the best out of your content marketing strategy. Joe Pulizzi from Content Marketing Institute in his recent research pointed out the Result-Generating-Period for a company’s content marketing plan. He says, “It takes 12 – 24 months to get results from your content marketing efforts.” But, you don’t have to wait for 2 years. Use these 52 ways and start witnessing the impact in your business!

Online Marketing PODCASTS to look out for. Visual and audio content are gradually stepping up over other content formats. Here’s a list of 10 peer-to-peer online marketing podcasts that can help you in creating result-driven strategies.

Boost brand influence and increase its exposure amongst your target audience with these top live streaming platforms.

It’s Customer Experience Day. And what better way to kick-start it, with these expert-recommended books on CX. Focusing on Customer Experience is key to the success of every business.

Today, the marketing is customer-centric. Given the rise of social and digital media, along with the transforming buyer behavior, it is only mandatory to prioritize customer experience above every other business goal. These books will provide you with insights, expert advice and guidelines towards delivering the best customer experience.

2017 – digital marketing experts and analysts bet – will be about interactive emails. The market is flooded with apps and smartphones. Statistics suggest that users are becoming less keen on downloading majority of these apps.

Email – though considered as an underdog – is slowing gaining a lot of popularity amongst different businesses. It’s, in fact is becoming a key channel for communication.

More and more newsletter and email content are being integrated with GIFs. So, the concept of interactive emails is a possibility.

Interactive or static, whatever content format you use for your email marketing plan, you need to engage your audience and convert them into potential leads. Here’s a list of ways you can increase email marketing engagement and succeed in your outlined plan.