SEO marketing is challenging.
With over 5.6 billion Google searches performed every day, SEO is a mad rush. And if you think your competitors are not going to capture the next most significant SEO strategy, then you are wrong.
So, you need to plan ahead of the curve. You need to come up with innovative ideas that will give you an edge over your competitors. And the best way to do that is by using Predictive SEO.
But, what is Predictive SEO? And how can you use it to move ahead of competitors?
Let’s find out:
What is Predictive SEO?
Predictive SEO is exactly what it sounds like – Predicting the SEO marketing strategy. Using previous data, you can predict what your customers/readers are gravitating towards and then fulfill the need before asking for it. That way, you not only stay ahead of your competitors, but you also create loyalty in your followers.
Let’s say you own a food blog. And your posts are related to mainly home-cooked food. But the latest you start seeing an increase in keyword researches for bar foods. Now, you can stick to your average home-cooked meals. There’s nothing wrong with that. But if you want to increase your followers, you need to keep moving with the trends. And writing recipes for bar food is your next big thing.
That is what Predictive SEO is about. Predicting a future trend.
Also, we all know that the Google algorithm keeps changing. Every few months, there is a new update. But one change that will never happen is Content Planning. You cannot go wrong in planning or strategizing for future content. Yes, some ideas may change or may require alterations, but the overall topic will not. And that is what Predictive SEO is about.
How can you use Predictive SEO for a Website?
When creating blogs for your website, you can use Predictive SEO to plan what your customers might like in the future.
Let’s go back to the food blog.
As we said, you can base your next blog topics on the upcoming trend – creating bar food at home. But how can you conclude that people want this topic?
Simple. Read the situation.
Your target audience is people who belong to a particular age group. Let’s say between 18-30. Now these are adults who go out to bars frequently. But with the present Covid situation, most bars are closed. We know that people of this age group want their respective governments to open out bars and pubs. As a food blogger, the easiest thing for you to do is to target your audience’s sentiment by creating simple and easy recipes of bar foods.
With this strategy in mind, you can easily plan and write your next blog post.
And that how you can use Predictive SEO on your website.
As a Content Marketer, How Can You Execute a Predictive Analysis in SEO?
When planning to execute a Predictive analysis in SEO, there are specific steps you need to take before starting on the planning:
1) Choosing The Right Tool:
You need to choose a tool that will help you plan your future SEO strategies. One that will help you sort through all the white noise and choose the best options. And when picking one, you need to make sure that it fulfills specific criteria.
For starters, it must be reasonably easy to use. You do not want to use a tool that comes with a hundred-page user manual. By trying to plan and strategize your market needs, adding another headache will not help. So, choose a tool that is relatively easy to use.
Another factor you need to remember is affordability. If you have the means to buy a tool worth hundreds, then by all means, go ahead. But, if you are starting, then look for affordable tools to use.
2) The Right Data:
No matter which tool you use, at the end of the day, if your data is wrong, then your predictions will be wrong as well. When collecting data or information, make sure you have the correct details. This will push your strategizing plans in the right direction.
In some cases, the platform itself takes care of this part automatically. Once you connect it to third-party apps, the platform itself collects the data and predicts future strategies.
3) Leveraging the Predictions:
What use is AI analyzed SEO software predictions if you do not leverage it? Do not let the predictions your tools have calculated to go to waste. You need to use them and implement them in your marketing strategies to make sure you get the best attention-grabbing content out there.
You can start with organic traffic forecasting. If your organic traffic is shown at an increasing rate, then it’s a sign. This means your SEO strategies and efforts are paying off. But if your strategy shows a decline or becomes stagnant, then it is a warning sign. You need to audit your keywords, topics, content, or channel to see where you are lagging.
Now that you know how to use Predictive SEO, let’s check what tools you should use for Predictive SEO?
Top 3 Tools to Predict SEO Traffic Trends
1) Google Trends, Google Analytics, and Google Search Console:
Google Trends is one of the best tools for SEO. It helps monitor keyword popularity over a specific time period. To use Google Trends for Predicting SEO traffic, you need to search for keywords on a particular topic that you think will be popular in your target audience. On the graph, you can judge the keyword’s popularity over a particular time frame. If the graph shows an upward increase, then you can predict that the rise will continue. But if you see a fall, then you know that the keyword is on a decline.
You can use Google Analytics to conduct an in-depth analysis of your visitors. It will give you insights into how your visitors behave and will highlight ways to keep them engaged. The Analytics tool will provide you with the data to show which topics/articles are working better, which will help you predict and plan better SEO strategies.
The Google Search Console tool helps you troubleshoot and monitor how your website appears on a search engine result page. It presents you with the details and information to increase your rankings in the search engine. And also helps identify your high-traffic queries.
Using Google Trends, Google Analytics, and Google Search Console together, you can check past trends and connect it with your current content strategy and website to predict future SEO strategies.
The Morphio platform is an AI-powered tool that provides predictive analysis reports. Using their Marketing Security Software, users can forecast SEO trends by identifying search trends.
The tool is so advanced that it can show you daily changes to compare your site rankings to your competitors’. You can now easily track ROI, Conversions, and trends with instant alerts.
The platform connects leading analytical tools, and advertising platforms in one go to make sure you have all your data and information under one umbrella.
The WebCEO platform helps make your SEO Predictions easy. With 21 Pro-level tools available under one platform – you no longer have to jump around. It provides users with detailed information about their keywords and topic rankings, especially fluctuations or trends.
You can also watch and track your competitors over a period of time. The tool provides details about your competitors, the keywords they use, and the topics that are high performers.
You can also correlate your traffic fluctuations with Google and mark milestones. This will help you keep track of previous trends, the data used, and the market analysis.
Predictive SEO may be the latest trend to crop up in marketing strategies.
But, marketers and content writers have been using some form of predictions since the start.
After all, unless you plan your strategies for marketing or content, you wouldn’t know where to start or who to target. And that is worse than having no plan at all.
So, using these tools, you can plan and create some amazing content that includes keywords or topics that you think will trend. And in the long run, it will help you to gain extra traffic.
And if it does not, then you can always go back and revise and replan. After all, what’s a journey without a few bumps on the road.