A decade ago, we had Orkut and MySpace as the pioneers of social media. Though the former is dead, today there is a blast of frontrunners in the social media space, each claiming to be the best. Facebook, Instagram, SnapChat, Twitter, LinkedIn we have to be in all, especially, if you are a marketer or a business owner. Each platform has its niche set of audience. And you cannot afford to miss out on any one of them. Thus, we end up being active all.
If you are yet to strike a chord and make few bucks via social media, then you’re not doing something right.
What is it?
It’s definitely content. Yes. Social Media thrives on content. If you create and share the right content, for the target audience, on the ideal social platform, you will reap all the benefits of social media for your business, brand and strategic efforts.
The social space is a competitive ‘black hole’ space. You’ll get sucked up soon, if you are not able to create a buzz and engage your audience. The key is to create compelling, resourceful and shareable content.
I am going to share 5 tools that will help you curate, create, distribute and manage content across all social platforms and beat your competition with a bang!
Top 5 Social Media Content Creation and Management Tools
Effective social media marketing is all about sharing resourceful and unique content. The best way to access trending news, views, buzz and content is via Feedly. You can locate relevant information and learn what is trending in your specific industry or niche.
It is known as one of the best content curation tools. Identify shareable content and connect with your audience. Though Feedly is available for free and quite resourceful on its own, you can upgrade your account.
The most effective strategy for social media marketing is using visual content, as much as possible. And Canva is your Go To tool for creating high-quality, professional and visually awesome images. It is a drag-and-drop image creating tool. It offers numerous image editing and creating features, like color palettes, templates, stock images, fonts and more.
There is something new everyday in social media. And you cannot afford to miss out on any. Yesterday there was instagram and now we have SnapChat. Building a strong account and brand identity in each platform is necessary for business and digital entities. It is not easy to manage them individually.
HootSuite makes life easy. It is an ideal social media management tool for marketers and brands. It allows you to publish and distribute content across different social platforms, schedule posts beforehand, as well as, keep a track of activity and get a thorough analytical report at one go and in a single dashboard.
Kuku.io is one of the latest but most effecient competitors of HootSuite. With a 14-day trial, you can try out this social media management tool and decide for yourself, which one is better – HootSuite or Kuku.io Though, I prefer both, thanks to their awesome and user-friendly features.
Evernote is your to-do list, live-report generating, content storage, editorial, planner, scheduler, and social media content management app. The best thing about it is that you can sync it with HootSuite.
Whatever tool you choose for managing your social media content and accounts, make sure to go for the trial version first. This way, you can test the water and be your best judge.