“Guerrilla Marketing” might sound like a chapter from war strategies. The term does originate from guerilla combat, which underlines the use of design to attain specific goals. It was the creative director of Leo Burnett – Jay Conrad, who coined the term in his book “Guerrilla Marketing.”
It holds a lot of significance in the digital marketing principle, too, because the concept’s sole objective is to execute tactics and strategies that will get your business the ultimate reach.
How to use Guerrilla Marketing tactics in your eCommerce digital marketing plan?
Guerrilla marketing is all about using the element of surprise. It’s:
- Using inexpensive techniques
- Making your brand visible to the core
- Getting your products right in front of your audience unannounced
Top 3 Guerrilla marketing techniques to include in your digital marketing plan for driving eCommerce sales this Holiday season:
Create customized filters on Instagram, Snapchat, Online Store
The thumb rule of guerrilla marketing is taking your audience by surprise. And there’s nothing better than flaunting filters across platforms that have such a fantastic feature integrated (Instagram, Snapchat).
I’ve come across two completely different brands that make most filters – the recent one being Zoom.
No doubt, 2020 was the year – and will be – for Zoom – the video conferencing and chatting platform. And it has introduced interactive features, like, filters, reactions, lighting, and lots more.
You can use Zoom filters to customize your appearance and make the entire conference, video calls, webinars, and team meetings super fun and quirky. I love these add-ons. They add spark to communication.
Another furry brand making most filters is my favorite doggo YouTuber – Tucker Budzyn filters that you can access through DoggyMoji’s TuckerMoji. This Golden Retriever and his mom Linda is racking in YouTube moolah and merch!
Stick with Stickers, if not Filters
If you’re not game for filters – go the traditional way – Stickers. They are low cost and super impactful for your brand. The brands that are ruling this sticker marketing strategy are Shopify, Dribbble, Reddit, Gilette, to name a few.
Dribbble does a fantastic job with their creative stickers – sending their users with donkey and logo stickers. These adhesives are part of sticker marketing – old school technique but impactful for eCommerce businesses as well.
Geofencing Marketing for Ultimate Customer Experience
As mentioned above, guerrilla marketing is all about getting your brand right in front of your customers – By hook or crook. Well, we’re going for the hook because “crook” is not our thing – and it shouldn’t be yours too.
So, geofencing marketing is another part of the guerrilla marketing strategy you can implement in your eCommerce marketing plan. Through the use of geofencing marketing tactics, you can reach your customers via location-based advertising.
Geofencing marketing will allow you to connect with users through their smartphones in specific geographic locations via websites, apps, or stores. You can use geofencing marketing techniques to target your users in:
- Your competitor locations
- Your location
- Trade shows
- Use address through addressable geofencing
- Stores nearby
- Nearby institutions, like schools, colleges, etc.
Guerrilla marketing strategies are localized, but there’s a lot of potential in driving results. Do it the right way, and you can boost conversion rates for your online store this holiday season.