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How You Can Employ AI In Your Digital Marketing Today: Small Business Marketing

December 29, 2016 by Maria Paiva Leave a Comment

What is Artificial Intelligence and how can we use it in digital marketing strategies?

Artificial Intelligence (AI) is way beyond a robot or advanced machine that is stereotyped in all movies and TV series (read: I, Robot, RoboCop, Tron and so on).

What is artificial intelligence?

No, it’s nothing like the RoboCop. Artificial Intelligence (AI) is the ability of computer systems and machines to complete human tasks. Its performances included language translation, decision making, speech recognition, visual perception and more.

Artificial intelligence is changing consumer-brand relationship dynamics

The shifting paradigm of digital media from the web to virtual reality proves that AI can enhance the digital marketing world today.

Cambridge and Stanford Universities conducted several studies related to the connection between digital marketing and Artificial Intelligence. And most of them assert the fact:

Computers are capable of comprehending human beings in higher clarity than human themselves.

Examples of artificial intelligence and its use in digital media

  • RankBrain – an AI system – used by Google for search query interpretation
  • Natural Language Processing (NLP) processes every language and formats it into structural data or text format, eg: “Okay, Google!”, “Siri”!
  • Speech recognition feature in Skype
  • Customer segmentation via CRM
  • Image recognition, eg: Google Photos, SnapChat Face Swap, Baidu’s DuLight,
  • ChatBots
  • WordSmith – for content generation

How to use Artificial Intelligence in your small business digital marketing strategy?

Content Personalization Machines will author 20% small business content by 2018 – Gartner

Content is the backbone of every business and digital marketing plan. One of the crucial elements of an engaging and result-driven content is an impactful Call-To-Action. Call-To-Action or CTAs increase the conversion rate by 42%.

Copywriters and marketers have been creating personalized call-to-actions in various blog posts, landing pages, newsletter and marketing materials.

Artificial Intelligence (AI) is gradually taking the baton from the hands of digital marketers and writers. Now, with the help of AI, you can generate CTAs and content to drive sales, traffic and boost conversion.

The new phenomenon called Programmatic Advertising. Artificial Intelligence is slowly taking over every protocol of digital marketing. In fact, it is making the process less strenuous and more efficient.

What is programmatic advertising?

It is the process of programmatic marketing, advertising and media buying. It involves real-time algorithmic selling and buying of ad space, via the use of the software. More and more marketers are opting for programmatic advertising because it’s customer specific and targeted.

Content curation process for digital marketing

November 29, 2016 by Maria Paiva Leave a Comment

Content marketing is one of the most important disciplines of digital marketing. And content creation is its backbone. Without content of any form, you cannot drive results through your online marketing strategies.

Digital marketing content with a purpose – drives more users, boosts conversion rate

Content serves the very purpose of digital marketing – Attract – Convert – Close – Delight. Without engaging, informative and original content – irrespective of its format and type – you cannot attract your audience, convert and close leads and continue to build consumer connection by delighting them with an awesome source of informative content.

Digital marketing effective content curation tools to use

Here are a few channels and tools that will help you in the content curation and creation process of your digital marketing protocols.

Top 5 content curation tools to help boost your digital marketing strategies. Apart from these 5 tools – Scoop.it – FrontPageIt – Feedly – ContentGems – PostPlanner – you can choose from this expansive list of 25 Free and Free-Trial tools for content curation and content distribution. Most of these tools are user-friendly and loaded with features.

You can download their app versions on your smartphone and access the best content while-on-the-go. They are available for a monthly subscription price range, as well as, free version. Whichever plan or tool you choose, you will be able to stack out content that your target audience is looking for.

Every digital marketing plan is aligned with a common goal – Drive traffic to the website. And you cannot achieve without content syndication.

Content Syndication – Why is it crucial for your digital marketing strategy?

What is content syndication? Check out the top content syndication tools and find your answer right here.

If you are a SaaS marketer and looking for THE GAME CHANGER, then follow this list of 21 Content Marketing Tools for SaaS marketers like you.

Content – is not limited to the written format. In fact – given the decreasing attention span of users – it is only evident to use visual content to engage and leave an impact on them. Thus, more and more businesses – big and small – are resorting to the creation of visual content. It can be in the form of infographics, landing pages, newsletters, graphics, banners, GIFs and more. Visual content is not only capable of attracting users, but also delivering the key message without turning them off. Here is a list of tools that can help web and graphic designers to create super awesome visual content in a jiffy!

Black friday giveaway: small business marketing tips

November 23, 2016 by Maria Paiva Leave a Comment

Black Friday kickstarts the Holidays. It is also the best day to tap for small businesses. If you haven’t already created and developed a Black Friday Marketing Execution Plan, then you should jump right in. We will help you sort out your small business marketing strategies and find you the best source of inspiration to build your Holiday Moat!

Let’s gear up with 21 Conversion Tips for your small business. You can make the most of these not driving customers and closing leads on Black Friday but on any given day.

Mobile is this year’s MVP. With AMP or Accelerated Mobile Pages getting the primary spotlight from search engine giant – Google, it’s only evident to bank on opportunities underlying the mobile space. And it all starts with having a super-mobile-ready website and application. Black Friday 2016 For Mobile World provides fabulous insight to small business owners – who can access result-driven methodologies, strategies and more and use the same for their businesses.

Along with Mobile, email marketing is also the choice of the season. If you thought the email was dead, you are so wrong. Email marketing is surging and taking over all the other forms of digital marketing. Consumers – today – prefer direct and personalized communication. They don’t like being force-fed with information. As long as you are able to understand, identify and solve their problems, you are in a good place. And email marketing is an effective source to achieve all consumer needs. Check out How To Make Your Emails Stand Out This Holiday Season and explore ways to reach your consumer’s pulse!

It’s a known fact – every strategy does not drive the same results for every small business. But it does not hurt to take note and learn from examples, right?! So, here’s how a few Small Businesses Are Stealing The Black Friday Market’s Thunder. And to end it all in a high note, check out this list of FREE tools and resources to boost your social media marketing caliber!

Visual content marketing strategies for the holidays

November 14, 2016 by Maria Paiva Leave a Comment

Traditional marketing called for pushing content and information into the face of consumers. Marketing today is all about the consumer will, enthusiasm, and – something that I call – attention span. And with the holidays knocking at the door, it becomes essential for small businesses and marketers to grab audience attention within a 10-second window. The most effective content marketing strategies involve visual content. Whether in email campaigns, social media, or paid advertisements, it is absolutely crucial to focus on visual content.

Here’s an infographic – The Vanishing Attention Span Of Consumers – pretty much sums up the importance of developing visual content marketing strategies.

Holidays are the best time to work on your marketing strategies and align them with your business goals. They are also an ideal source of opportunity to make the most of the visual content. Take a glimpse into these 12 Brilliant Visual Content Tips To Lighten Up Your Holiday Marketing.

It’s November, but malls, stores, and even offices are splurged with the Festive Color RED, mistletoes, and more. Marketers are already sipping eggnogs and brainstorming on strategies that will help hit their Holiday Sales and ROI. Don’t lose out on your A-Game and discover the innovative use of Product Videos for your business.

Here are 5 Visual Marketing Strategies to use, especially during the Holiday Seasons: 

1) Switch up Product Photos based on the social media platform

In the eCommerce market, your visuals are what separate you from your competitors. It is the ultimate deciding factor, especially for your customers. You need to make sure that your product’s images are on-point.

So, try mixing up your product images with lifestyle photos. Promote your products through email channels and social media to stay fresh in people’s minds. You could also showcase products for specific holidays or events.

2) Re-optimizing your holiday imagery for search

Anyone who works with SEO knows how vital image optimization is, especially when it comes to site ranking. As an eCommerce owner, you already have tagged images, but when you are ramping up your seasonal strategy, remember to update your tags as well. Do keyword research related to search terms around the holidays and optimize your images.

Also, try tagging the products with the brand, category, and seasonal messaging on top. Image searches should not be ignored and are prevalent when seeking out items. It is a simple change, but this might help you get more page views, especially during the busy seasonal period.

3) Do not limit your visuals to only photos

Photos are a great way to connect to your customers. But other than that, there is a world of different visual strategies that you can explore. Graphics, charts, typography, infographics, and illustrations are all options you can look into when planning your seasonal strategy. 

Infographics are liked 3X more than any other type of content, especially with the easy-to-digest information and ideas. So, you need to look into seasonal infographics to help support your holiday marketing campaigns. 

But, creating an infographic does not need to be hard work. Start working with Venngage’s infographic pre-made templates to help you kick start your campaign.  

4) Seasonal videos

A seasonal video is a great way to send out the season’s greetings to customers, especially around the holidays. But it also reminds customers of your brands’ presence and drops hints at the upcoming sales. 

So, keep in touch with your customers with a short video to ensure that your brand stays in their minds. You could use platforms like Moovly to help you start the process of video creation. Get creative with your ideas and share them on your social media platforms like YouTube, Facebook, and Instagram. 

But, remember to think about your target audience and create videos that will connect with them. Also, remember to create videos that are sensitive to the sentiments of existing and potential customers. The worst thing to do during a seasonal campaign is to have a racially ignorant or culturally inappropriate video.

5) Remember to add Value

When creating visual strategies for your seasonal campaign, make sure that you do not litter your social media with illustrations just for the sake of it. Make sure you add an exact value and purpose to the content you create. Add visuals that your customers will connect with and make sure that they showcase your products.

But try not to be too salesy in your pitch. Let the content flow into the visuals and let them connect with your customers. 

Wrapping Up

Visual marketing is a great way to connect with your customers over the holiday season. Whether in the form of infographics or videos, you need to make sure that they create a connection with your audience.

Make sure that your visuals have a similar theme running through but also remember to add value to it – no one will spend time looking at visuals that have nothing to offer.

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