Traditional marketing called for pushing content and information into the face of consumers. Marketing today is all about the consumer will, enthusiasm, and – something that I call – attention span. And with the holidays knocking at the door, it becomes essential for small businesses and marketers to grab audience attention within a 10-second window. The most effective content marketing strategies involve visual content. Whether in email campaigns, social media, or paid advertisements, it is absolutely crucial to focus on visual content.
Here’s an infographic – The Vanishing Attention Span Of Consumers – pretty much sums up the importance of developing visual content marketing strategies.
Holidays are the best time to work on your marketing strategies and align them with your business goals. They are also an ideal source of opportunity to make the most of the visual content. Take a glimpse into these 12 Brilliant Visual Content Tips To Lighten Up Your Holiday Marketing.
It’s November, but malls, stores, and even offices are splurged with the Festive Color RED, mistletoes, and more. Marketers are already sipping eggnogs and brainstorming on strategies that will help hit their Holiday Sales and ROI. Don’t lose out on your A-Game and discover the innovative use of Product Videos for your business.
Here are 5 Visual Marketing Strategies to use, especially during the Holiday Seasons:
1) Switch up Product Photos based on the social media platform
In the eCommerce market, your visuals are what separate you from your competitors. It is the ultimate deciding factor, especially for your customers. You need to make sure that your product’s images are on-point.
So, try mixing up your product images with lifestyle photos. Promote your products through email channels and social media to stay fresh in people’s minds. You could also showcase products for specific holidays or events.
2) Re-optimizing your holiday imagery for search
Anyone who works with SEO knows how vital image optimization is, especially when it comes to site ranking. As an eCommerce owner, you already have tagged images, but when you are ramping up your seasonal strategy, remember to update your tags as well. Do keyword research related to search terms around the holidays and optimize your images.
Also, try tagging the products with the brand, category, and seasonal messaging on top. Image searches should not be ignored and are prevalent when seeking out items. It is a simple change, but this might help you get more page views, especially during the busy seasonal period.
3) Do not limit your visuals to only photos
Photos are a great way to connect to your customers. But other than that, there is a world of different visual strategies that you can explore. Graphics, charts, typography, infographics, and illustrations are all options you can look into when planning your seasonal strategy.
Infographics are liked 3X more than any other type of content, especially with the easy-to-digest information and ideas. So, you need to look into seasonal infographics to help support your holiday marketing campaigns.
But, creating an infographic does not need to be hard work. Start working with Venngage’s infographic pre-made templates to help you kick start your campaign.
4) Seasonal videos
A seasonal video is a great way to send out the season’s greetings to customers, especially around the holidays. But it also reminds customers of your brands’ presence and drops hints at the upcoming sales.
So, keep in touch with your customers with a short video to ensure that your brand stays in their minds. You could use platforms like Moovly to help you start the process of video creation. Get creative with your ideas and share them on your social media platforms like YouTube, Facebook, and Instagram.
But, remember to think about your target audience and create videos that will connect with them. Also, remember to create videos that are sensitive to the sentiments of existing and potential customers. The worst thing to do during a seasonal campaign is to have a racially ignorant or culturally inappropriate video.
5) Remember to add Value
When creating visual strategies for your seasonal campaign, make sure that you do not litter your social media with illustrations just for the sake of it. Make sure you add an exact value and purpose to the content you create. Add visuals that your customers will connect with and make sure that they showcase your products.
But try not to be too salesy in your pitch. Let the content flow into the visuals and let them connect with your customers.
Visual marketing is a great way to connect with your customers over the holiday season. Whether in the form of infographics or videos, you need to make sure that they create a connection with your audience.
Make sure that your visuals have a similar theme running through but also remember to add value to it – no one will spend time looking at visuals that have nothing to offer.