Traditional marketing called for pushing content and information into the face of consumers. Marketing today, is all about consumer will, enthusiasm and – something that I call – attention span. And with the holidays knocking at the door, it becomes important for small businesses and marketers to grab audience attention within a 10-second window. The most effective content marketing strategies involve visual content. Whether in email campaigns, social media or paid advertisement, it is absolutely crucial to focus on visual content.
Here’s an infographic – The Vanishing Attention Span Of Consumers – pretty much sums up the importance of developing visual content marketing strategies.
Holidays are the best time to work on your marketing strategies and align them with your business goals. They are also an ideal source of opportunity to make the most of the visual content. Take a glimpse into these 12 Brilliant Visual Content Tips To Lighten Up Your Holiday Marketing.
It’s November, but malls, stores and even offices are splurged with the Festive Color RED, mistletoes, and more. Marketers are already sipping eggnogs and brainstorming on strategies that will help hit their Holiday Sales and ROI. Don’t lose out on your A-Game and discover the clever use of Product Videos for your business.
Inbound marketing is taking over traditional marketing. And acquiring inbound links is the key to getting started with this methodology. You can do so with your visual content marketing strategies too. Here’s how. Along with this, you can check out 5 Tools To Boost Visual Branding for your small business.