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Shopify Store Makeover: Optimize Your eCommerce Store for BFCM 2023

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As the holiday season draws near, the e-commerce world gears up for one of the most influential events of the year: Black Friday Cyber Monday (BFCM) 2023. Understanding the pivotal role of BFCM in the e-commerce landscape is essential for Shopify store owners looking to make the most of this shopping phenomenon.

Understanding the Importance of BFCM for E-commerce

BFCM isn’t just a weekend of great deals; it’s a transformative period for businesses and consumers. This dynamic duo of shopping days signifies the onset of the festive shopping season – offering exceptional opportunities for e-commerce entrepreneurs to boost sales, attract new customers, and amplify brand visibility.

Statistics highlighting the growth in online sales during BFCM.

The statistics surrounding BFCM speak volumes about its significance. Over the years, BFCM has consistently witnessed a substantial surge in online sales. This event has become a digital shopping spree, with consumers flocking to online platforms to grab enticing deals and discounts. The exponential growth in online transactions during BFCM showcases its potential as a revenue-driving powerhouse for e-commerce businesses.

Evaluate Your Current Store Performance:

Before diving into the makeover process, take a moment to analyze your store’s performance during previous BFCM sales. Delve into the data to uncover valuable insights:

  • Analyzing Previous BFCM Sales: Review your sales data from past BFCM events. Identify which products or categories were most popular, which deals attracted the most attention and your overall revenue and conversion rates.
  • Identifying Strengths: Pinpoint the aspects of your store that performed exceptionally well. Did certain products receive rave reviews? Did your marketing campaigns drive significant traffic? Recognizing your strengths helps you build on what’s already working.
  • Recognizing Weaknesses: Identifying areas where you fell short is essential. Did your website experience slowdowns due to high traffic? Were there abandoned carts that could have been recovered? Addressing weaknesses will be key to a smoother BFCM experience.

By evaluating your past BFCM performance, you’re armed with insights that guide your strategy this year. Highlight your strengths and tackle weaknesses head-on to create a seamless shopping experience that keeps customers returning.

Revamp Your Store’s Design and User Experience:

Revamping your Shopify store for Black Friday Cyber Monday (BFCM) 2023 goes beyond deals and discounts. Ensuring a visually appealing and user-friendly experience is crucial to capture and retain customers during this sales event.

Revamp Your Store’s Design and User Experience

  • Update Store’s Theme: Give your store a fresh, festive look by updating its theme. Incorporate BFCM colors, banners, and graphics that evoke the holiday shopping spirit. A visually appealing storefront immediately grabs shoppers’ attention.
  • Mobile-Responsive Design: With mobile shopping on the rise, your store’s design must be responsive across all devices. Ensure your website functions seamlessly on smartphones and tablets, making the shopping experience convenient and enjoyable.
  • Simplifying Navigation: A clutter-free navigation menu guides customers through your store. Opt for clear and concise categories that make it easy for shoppers to find what they want. Consider creating BFCM-specific categories for featured deals.
  • Optimizing Product Categorization: Streamline product categorization to aid quick and efficient browsing. Use relevant keywords for category names and product titles to enhance searchability. Group related items together, making cross-selling and upselling opportunities more apparent.

Optimizing Product Listings:

When preparing your Shopify store for Black Friday Cyber Monday (BFCM) 2023, every aspect, including your product listings, matters. Optimizing these listings ensures your offerings shine and resonate with potential buyers during this high-stakes shopping event.

Optimizing Product Listings

  • Thorough Review of Product Details: Conduct a meticulous review of your product descriptions, images, and prices. Ensure that the information is accurate, up-to-date, and engaging. Any information that needs to be updated can lead to lost sales opportunities.
  • Highlighting Key Selling Points: Make your products stand out by highlighting their unique selling points and benefits. Communicate what sets each item apart from the competition. Emphasize how your products solve problems or fulfill needs.
  • Utilizing High-Quality Visuals: Visual appeal is paramount in e-commerce. Use high-quality images that showcase your products from multiple angles. Consider incorporating videos that demonstrate product features or show the item in use. Clear visuals help customers make informed purchasing decisions.
  • Creating Consistency: Maintain a consistent format for your product listings. This includes using a uniform writing style, consistent formatting, and cohesive imagery. A harmonious layout enhances the overall shopping experience.

Implementing SEO Best Practices:

Implementing effective SEO practices is critical to ensure that your store receives the visibility it deserves during this bustling shopping event.

Implementing SEO Best Practices

  • Keyword Research: Conduct thorough keyword research to identify relevant BFCM-related keywords. Consider terms like “BFCM deals,” “Black Friday discounts,” and other phrases that shoppers will likely use when searching for products during this period.
  • Optimizing Product Details: Infuse your product titles, descriptions, and meta tags with carefully chosen keywords. Craft compelling and informative descriptions that highlight your products’ features and benefits. This not only improves visibility in search engines but also entices potential buyers.
  • SEO-Friendly URLs: Create clean and descriptive URLs for your product pages. Avoid lengthy strings of numbers and symbols. A clear URL structure not only aids in search engine ranking but also enhances user experience.
  • Internal Linking: Implement internal linking to connect relevant product pages and categories within your store. This helps visitors navigate your store more effectively and spreads SEO authority across your website.

Speed and Performance Optimization:

Ensuring that your website operates swiftly and smoothly is paramount to delivering an exceptional shopping experience during this high-demand period.

Speed and Performance Optimization

  • Evaluate Website Speed: Evaluate your website’s speed using tools like PageSpeed Insights or GTmetrix. Identify areas where your website might lag, leading to longer load times.
  • Image Compression: Compress images without compromising quality to reduce their file size. Large image files can significantly slow down your website’s loading speed. Optimize images to strike the right balance between visual appeal and performance.
  • Browser Caching: Leverage browser caching to store some aspects of your website locally in users’ browsers. This way, returning visitors experience faster load times as their browser doesn’t need to fetch all resources anew.
  • Cross-Device Testing: Test your website’s performance on different devices, including smartphones, tablets, and desktops. Ensure that your store functions seamlessly across various screen sizes and resolutions.

Offering Irresistible Deals and Discounts:

As Black Friday Cyber Monday (BFCM) 2023 approaches, offering enticing deals and discounts becomes crucial to preparing your Shopify store for this shopping extravaganza.

Offering Irresistible Deals and Discounts

  • Strategic Planning: Begin by strategically planning your BFCM deals and promotions. Consider which products to discount, how much to discount, and how to structure bundle deals. Align your offerings with customer preferences and popular trends.
  • Creating Urgency: Infuse a sense of urgency into your BFCM deals with limited-time offers and countdown timers. Creating a fear of missing out (FOMO) encourages customers to purchase swiftly.
  • Upselling and Cross-Selling: Leverage the power of upselling and cross-selling techniques to increase the average order value. Recommend complementary products or offer upgrades that enhance the customer’s shopping experience.

Streamlining Checkout and Payment Process:

Ensuring a seamless and secure checkout process becomes paramount in converting visitors into satisfied customers.

Streamlining Checkout and Payment Process

  • Minimize Cart Abandonment: Simplify the checkout process to eliminate any friction points that might lead to cart abandonment. Reduce the required steps and offer a guest checkout option to expedite the process.
  • Multiple Payment Options: Cater to diverse customer preferences by offering various payment options. Beyond traditional methods, consider incorporating digital wallets like PayPal or Apple Pay for a quicker checkout experience.
  • Trust and Security: Instill confidence in customers by implementing trust signals and security badges throughout checkout. Displaying SSL certificates and secure payment logos reinforces the safety of their transaction.

Enhancing Customer Support and Communication:

In the lead-up to Black Friday Cyber Monday (BFCM) 2023, enhancing customer support and communication is a strategic move that can set your Shopify store apart in a competitive landscape.

Enhancing Customer Support and Communication

  • Real-Time Assistance: Elevate customer experience by setting up live chat or chatbots. Real-time assistance can help address customer queries promptly, leading to higher customer satisfaction and increased conversions.
  • Clear FAQs: Craft a comprehensive and easy-to-navigate Frequently Asked Questions (FAQs) section. Anticipate common queries related to BFCM deals, shipping, and returns. Providing clear and concise answers minimizes customer confusion.
  • Personalized Email Notifications: Keep customers informed at every step of their shopping journey. Send customized email notifications about order confirmations, shipping updates, and special offers. These emails reinforce engagement and build trust.

Leveraging Social Proof and User-generated Content:

Leveraging social proof and user-generated content becomes a strategic approach to enhancing your Shopify store’s appeal.

Leveraging Social Proof and User-generated Content

  • Customer Reviews and Testimonials: Showcase your customers’ positive experiences through genuine reviews and testimonials. These endorsements offer reassurance to potential buyers and build credibility for your products.
  • User-Generated Content: Incorporate user-generated content such as photos, videos, and posts from satisfied customers who have purchased from your store. This adds authenticity and encourages others to engage with your brand.
  • Social Media Engagement: Integrate your social media feeds directly into your store. This dynamic connection lets visitors explore your social presence and fosters user engagement.
  • Social Media Campaigns: Run pre-BFCM social media campaigns to create excitement and anticipation. Tease upcoming deals, share sneak peeks, and encourage audience participation to generate buzz around your store.

Testing and Quality Assurance:

Ensuring your Shopify store operates flawlessly is critical in delivering a seamless shopping experience during this bustling event.

Testing and Quality Assurance

  • Functional Testing: Conduct comprehensive testing of your store’s functionalities. Verify that product pages, add-to-cart buttons, and checkout processes work smoothly. Eliminate any bugs or errors that could hinder the shopping experience.
  • Cross-Browser Compatibility: Test your store’s compatibility across browsers such as Chrome, Firefox, Safari, and Edge. Ensuring consistent performance on various platforms enhances accessibility for your customers.
  • Device Compatibility: Assess your store’s functions on different devices – from desktops to smartphones and tablets. A mobile-responsive design is crucial to cater to increasing mobile shoppers.
  • User Journey Simulation: Simulate user journeys to identify any glitches or issues customers might encounter. Test various scenarios, from browsing to purchasing, to ensure a smooth flow.

Preparing for Increased Traffic:

As Black Friday Cyber Monday (BFCM) 2023 approaches, preparing your Shopify store for the surge in online traffic accompanying this shopping phenomenon is imperative.

Preparing for Increased Traffic

  • Hosting Scalability: Scaling your hosting plan is crucial to ensure your store can handle higher traffic loads during BFCM. A robust hosting infrastructure prevents slow load times or crashes, creating a seamless shopping experience.
  • Content Delivery Network (CDN): Implementing a CDN enhances website speed by distributing content across servers in various locations. This reduces load times, especially for users far from your hosting server.
  • Real-Time Monitoring: Keep a watchful eye on your website’s performance in real-time during BFCM. Monitor metrics like page load times, server response times, and user interactions to address any issues promptly.

A successful BFCM sale requires meticulous planning, optimization, and execution. By following these comprehensive strategies to makeover your Shopify store, you’ll be well-equipped to seize the opportunities that BFCM 2023 brings. Remember, a well-optimized store attracts new customers and retains them for future engagements. Embrace the power of a revamped Shopify store and make this BFCM a remarkable success for your e-commerce venture.

Last Minute Must-Know BFCM Sales Strategies for eCommerce In 2022

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Halloween is over but not the holidays! The busiest week — and the most revenue-generating for eCommerce businesses — is right around the corner. It’s BFCM or Black Friday Cyber Monday. You cannot miss out on the weeklong holiday shopping bonanza when the online traffic is at its peak and customers are prepared to splurge like there’s no tomorrow. So, is your online store ready to drive maddening BFCM sales? I’ve got you covered with our BFCM sales strategies for 2022! 

BFCM Sales Strategy – Customer Experience Strategies 

BFCM eCommerce Sales Strategy #1: Create Clear Policies, Terms, and Conditions 

It’s the holiday season sales phenomenon, and you’re bound to hit a rush (which is what you aim for, right?) The key to keeping your goals straightforward and to the point is updating and designing your store’s terms and conditions and key policies and displaying the same to your customers. Make sure they are updated and displayed on respective pages on the site. Doing so will only help reduce tickets and deliver the best customer experience. 

Display your store policies, terms, and conditions in the: 

  1. Confirmation emails
  2. Help Center 
  3. FAQ 
  4. Banners 
  5. Product pages 
  6. Checkout flow 

BFCM eCommerce Sales Strategy #2: Turn On Live Chat on your eCommerce Store 

Turning on your website’s live chat or self-service chat menus will enable you to connect with your customers and access their requirements firsthand. Furthermore, your customers will feel secure enough to buy from you. 

You can choose from the following top Shopify live chat apps for BFCM rush-hour sales: 

  1. Messenger Channel
  2. Tidio Live Chat 
  3. Zendesk Live Chat 
  4. Gorgias 
  5. Re:amaze 
  6. Tawk.to 
  7. Chatra Live Chat 
  8. JivoChat 
  9. Channel.io – Live Chat and Chatbot 
  10. Shopify Inbox
  11. WhatsApp Chat + Abandoned Cart by Push Daddy 
  12. PingMe Facebook Messenger Chat by Omega 
  13. GetButton
  14. Formilla Live Chat 
  15. POWR Facebook Chat 
  16. HelpCenter 
  17. ProProfsChat 
  18. Richpanel Customer Support CRM
  19. Live Chat for Slack 

BFCM eCommerce Sales Strategy #3: Offer Multiple Payment Methods 

When you offer a wide range of payment options to your customers, you automatically help scale your conversion rate and boost your customer experience. When made available, multiple payment options will make your customers feel comfortable and secure during the checkout process. 

Why should you offer multiple payment options?

  1. For abandoned cart minimization
  2. For conversion rate maximization
  3. To make checkout easier for your customers
  4. To engage bigger demographics 

Here are the top Shopify Payment Apps to choose from for your Shopify store:

  1. Shopify Payments
  2. Stripe 
  3. PayPal 
  4. Opayo 
  5. Charge Rabbit 
  6. Authorize.net 
  7. Put It On Lay-Buy 
  8. Verifone
  9. Klarna 
  10. Amazon Pay 
  11. Skrill 
  12. WorldPay 
  13. Square 
  14. CyberSource 
  15. Braintree Payment Solutions 
  16. 2CheckOut 
  17. RazorPay

BFCM eCommerce Sales Strategy #4: Free Shipping (conditions applied)

If the “Free shipping” cost falls on retailers, why should they offer it? Offering “Free Shipping” to your customers during BFCM and the rest of the holiday season will give you a competitive edge. The prospect of not paying a shipping charge will drive your customers to buy from you — especially with the ongoing inflation, and consumers will try cutting corners. 

Here’s why you should offer free shipping to your customers, but with conditions applied:

1. Attract more customers 

2. Attract new customers with an easy return policy 

3. Lower cart abandonment with transparent shipping information 

Free shipping conditions that you should initiate before the process:

  • Offer free shipping on exchanges only, if it’s proving to be too expensive for your inventory 
  • Offer free shipping on a minimum order value only 
  • Offer free shipping as a part of a “premium customer” or “loyalty” program
  • Offer limited-period free shipping options 

Here’s the list of top shipping apps for your Shopify store:

  1. Shippo 
  2. ShippingEasy
  3. AfterShip 
  4. Ordoro
  5. ShipTarget 
  6. ShipStation
  7. EasyShip 
  8. Parcelify – Shipping
  9. ShipperHQ
  10. Shipping Rates Calculator +
  11. Tracktor 
  12. Advanced Shipping Rules

BFCM eCommerce Sales Strategy #5: Use Product Popups 

Use popups to highlight products to your customers and offer them discounts, coupons, or any unique giveaway to return and opt for the highlighted products. The benefits of using popups are not only restricted to the holiday season rush or BFCM. Popups are a great way to grow your email list, offer coupon codes and discounts to customers, and reduce cart abandonment. 

Here is the list of top Popup apps for the Shopify store:

  1. Privy – Pop Ups, Email and SMS
  2. Poptin Email Pop Ups Spin Exit Popups 
  3. POP! Sales & Live Activity Pop 
  4. Justuno Popups for Email, SMS and Upsell 
  5. WooHoo 
  6. Wishpond 
  7. Wheelio 
  8. Sumo 
  9. Mailmunch – Email Popup 
  10. HTML Popup 
  11. AVA Email Marketing, SMS, Popup 
  12. Flowio – Email Popup, LiveChat and SMS
  13. ToastiBar – Sales Popup Shopify App 
  14. POWR – Triggering Popup onClick 
  15. OptiMonk 

2022 Black Friday and Cyber Monday (BFCM) is soon to kick off from November 25 to November 28, and that’s only a few days away. However, there is always time to get started with your eCommerce sales strategy. Our BFCM sales strategies for your eCommerce store will work wonders throughout the holiday season — given you implement them in the right way. We’ll keep updating you with more tips, techniques, and strategies to help you grow your eCommerce business. 

2022 Top 6 Techniques to Optimize your Shopify Store for Mobile

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Mobile optimization is the process of making your website adjustable on mobile device screens. The techniques to optimize an eCommerce site for mobile devices involve the use of design and development methods to customize your Shopify store site content and components to flow smoothly between different mobile devices.

This hassle-free and uninterrupted browsing of sites on every device provides the audience with a better user experience and delights and engages them to take the intended call to action on your site. 

Mobile optimization is specifically essential for eCommerce websites or online shopping sites because it covers a crucial part of achieving the best customer journey – from seamless product browsing, liking, and making a prompt purchasing decision. 

Why is mobile optimization important for your eCommerce site?

The core principle of mobile optimization is ADEC – Attract-  Delight – Engage – Convert. 

We won’t get into the statistics and numbers because it’s a given – Mobile is the game-changer. It’s changing the way we consume and engage with content online. Mobile has – and continues to – change how we get things done. 

Mobile helps users make quick purchasing decisions. 70% of users have done research and analysis of products they planned to buy using their smartphones and then purchased the said products. 

Optimizing your eCommerce sites for mobile devices will increase the rate of user attraction, smoothen the delight gap, boost engagement, and ultimately drive the conversion rate. You’ll find several methods to optimize your Shopify store or any eCommerce site for mobile. However, I’m going to share “three-must-use” mobile optimization techniques that’ll sure-shot increase conversion rate. 

6 must-use ways to optimize your Shopify store for mobile 

User-First, Mobile-First Design 

The design philosophy of the “mobile-first design” concept involves creating experiences for your users by keeping their interest as the topmost priority. 

The mobile-first design process starts by designing for the smallest screen first, which is the mobile device screen. Adopting mobile-first design philosophy and approach will enable your eCommerce site to deliver a seamless user experience. 

It’s not the same as a responsive design. 

Mobile-first design is not a mobile responsive design method. Both are specific design philosophies. Web designers work on mobile responsive design to make their content fit on different browsing screens. And the process usually involves designing for the desktop screens first – which might cause the mobile version to become clumsy. 

In the mobile-first design process, you design for mobile browsing first. And since mobile viewing calls for a lean and progressive browsing experience, the design process advances the desktop version. All in all, the mobile-first design is refined, accommodates the basics of browsing, and offers a better user experience. 

4 Must-use Mobile-first design points 
  • Work on a visual hierarchy, which means arranging and presenting website UI elements in accordance with their significance to your users, so that they can browse through your site without any hiccups, engage with the content and information and make smooth and quick buying decisions 
  • Design clickable elements that allow users to click instantly on buttons, without experiencing the frustration of zooming in or enlarging them while using their mobile devices 
  • Avoid using chunky or large content because most mobile users get frustrated when they have to engage with expansive content of any type. Use interactive elements, quick-to-scan words, and components to help create a direct communication flow and engage with your mobile users and make for a better mobile-first design. 
  • Make communication easy and direct with your mobile users. Use mobile communication elements, such as messaging, texting, WhatsApp messages, Instagram, Live chat, and Snapchat messages.

“Thumb Zone” Optimization 

Optimizing your site for the “Thumb Zone” is the second step to your Shopify store’s mobile optimization. 

But what is the “Thumb Zone,” and why should it matter at all? 

The “Thumb Zone” is the safe zone. It’s the part where our thumbs feel comfortable while using our mobile devices and browsing through the screens. It was the brainchild of UX researcher and expert Steven Hoober. He coined the term “Thumb Zone” after conducting a thorough study and research to analyze how different individuals held and used mobile devices. His study reported that 49% of mobile device users depended on a single-hand grip for device support, and 75% of them interacted on their mobile devices using their thumb. 

Steven Hoober’s research on “Thumb Zone” proved that most mobile-device users preferred single-handed usage of their devices. 

Therefore, it further ratifies the importance of “Thumb Zone” optimization in the process of mobile optimization of online stores for more comfortable and satisfactory user engagement. 

So, it’s only evident to optimize your online shopping site for the “thumb zone” by integrating important design and feature components in this specific zone for delivering the best user experience to your target audience. 

How to optimize the “thumb zone” for mobile optimization?

Before we go deep into the thumb zone optimization process, remember to design and develop a site that is easy to navigate and work with using our thumb. Also, showcase your brand’s key features in the middle of the mobile device screen. 

  1. Positioning is key to optimizing the thumb zone for a mobile-optimized site. Position critical tasks, such as – navigation menu, popular links, CTA (call-to-action) buttons, and back to homepage option – accessible and within user reach. 
  2. Keep the menu fixed at the bottom of the mobile screen. Doing so will make the tasks user-accessible and save necessary purchasing decision-making time for your customers.
  3. Parallax scrolling might give an “oomph” appearance to your site, but it’s not functional when it comes to mobile screens. It’s because actions and pages are not linked to the images. Furthermore, it works on a few customers’ minds, like in 3D video viewing – causing nausea. 
  4. Spacing is another vital aspect of thumb zone optimization. Remember to leave enough room in between elements when designing a mobile-first design website. The right spacing enables risk minimization and prevents users from clicking on buttons or links they don’t intend to otherwise. 
  5. Position the shopping cart within the thumb zone on a fixed menu or at the top. 

Mobile Checkout Page Optimization 

Mobile checkout page optimization is the basic principle of conversion optimization at mobile checkout. The process allows your customers to experience hassle-free and quick checkout. The first step to optimizing the mobile checkout page is to ensure that checkout is accomplished in less than two clicks. 

  1. Start by integrating your site with features like integrating payment gateways, such as PayPal, ApplePay, Venmo. Doing so will enable your customers to reach the “Thank You” page from their cart in no time soon. 
  2. Minimize the customer detail requirement protocol because involving your customers to type the end number of information will ultimately turn them away from the checkout page.
  3. Keep the checkout button above the fold of your mobile cart page, as it will make the checkout easy to locate and prominent. 

The Hamburger Menu 

As “meaty” as it may sound, having a “hamburger menu” is ideal for making your Shopify store mobile-ready. The menu offers direct navigational access to your users — which allows them to directly click on pages of their preference without having to go through any other preset orders. 

A hamburger menu is a valid mobile optimization strategy because it boosts speed and usability — thereby making for an awesome UX or user-experience dealmaker! 

What is a hamburger menu?

It is an icon integrated into apps and sites, which when tapped or clicked, opens a navigation drawer or side menu. It gets the name “hamburger” due to its resemblance to the stacking of a “hamburger.” 

The condensation of page options via a hamburger menu, enables users to make seamless purchases online, (as mentioned above, they don’t have to make through multiple options). And according to a University of Washington research, customers make higher purchases online when they can avoid making way through many options. 

The Pros and Cons of a Hamburger Menu:

Pros:

  • Seamless and intuitive use of online store via mobile
  • Saves screen real estate 
  • Gives direct access to users 
  • Effortless right thumb navigation 

Cons:

  • Might occupy screen real estate’s large block 

How to optimize Hamburger Menu?

  • Use the menu to show important pages
  • Label icon
  • Place the menu in an easy-to-access place
  • Category and subcategory optimization
  • Priority-based organization

Keep Main Navigation Visible 

Navigation on sites helps in reducing the cognitive load from visitors, which further ensures a higher conversion rate. Keeping your main navigation concise and at sight is key to the successful mobile optimization of a Shopify store. 

The strategy helps in making customers navigate what they want and find the same easily through your Shopify store, without beating a sweat! 

It’s quite evident that users swipe or scroll through the mobile site to access the desired products or details. However, there are higher chances of them missing vital information with a wrong swipe or missed scroll. The action not only will cost you a sale but also a potential long-term customer. 

Keeping your main navigation menu in sight and fixed, including your homepage link, CTA button, and checkout link will make sure your visitors have access to all the priority-based details at sight. 

Mobile Form Optimization 

We use forms on sites to collect important user information, which is further used for transactions, registration, and other vital online activities. When it comes to mobile sites, forms deliverance is critical. Slow loading form will turn off your customers and prevent them from making the desired purchases online. 

So, what are the best mobile form optimization strategies?

  • Keep the forms concise and short 
  • Build a multipage form in case you cannot have a short form 
  • Use drop-down menus, auto-answers, and radio buttons, as they will cut down on typing efforts 
  • Keep the form fields that of a finger size 
  • Keep the font size to 16px. More or less will create an accessibility hindrance to users with visual impairment
  • Use field masks to increase form completion speed and reduce errors

Must-Have Apps For Multilingual Shopify SEO

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Mandarin Chinese is the top spoken language in the World, comprising over 1.1 billion Mandarin-Chinese speaking people.

So, does it mean every website should be in Mandarin?

Well, the answer is no. But wouldn’t you want to reach out to the 1.1 billion Mandarin-speaking users?
Fortunately, eCommerce platforms like Shopify have multilingual integration features. And to make your Shopify store globally accessible, you should develop a multilingual site. 

Why have a Multilingual Shopify site?

Must-Have Apps For Multilingual Shopify SEO 1

The best part of having an eCommerce business is global accessibility and a wider market reach. And with a single-language integrated online store, you are bound to miss the mark. 

If you think translating your store’s content directly will work then you’re definitely living under the rock. Translating content will lead to miscommunication and loss of authenticity. 

How a multilingual Shopify store boosts SEO? 

  1. Complete SEO in multiple languages
  2. Stronger positioning in global market 
  3. Ability to capture a whole new market that your competitors might not be working with 
  4. Increase in the store’s sales and revenue

A multilingual Shopify site will not only help you in boosting your existing customer base but also increasing the retention rate.

What is a Multilingual SEO?

Must-Have Apps For Multilingual Shopify SEO 2

Multilingual SEO (Search Engine Optimization) ensures content optimization in multiple languages. Let’s say you have an online store that sells Shopify apps. And you want to drive sales from Italy. So, you translate your content into Italian and create another website in English.

 But, what if you want to target the Spanish speaking population in the USA itself? Will you create another site translating the content into Spanish? 

Here’s where a multilingual SEO proves handy. It’s best for eCommerce businesses with a global clientele network.

How to set up a multilingual site on Shopify?

Must-Have Apps For Multilingual Shopify SEO 3

Building a Shopify store that is multilingual is easier than you think. 

The Shopify app store offers multiple apps. You can use anyone to convert your online store into a multilingual business. 

But it’s important to choose the right app. 

How to choose the right Shopify multilingual app?

  1. Select an app that’s easy to install, comes with a user-friendly interface, and also looks good when implemented on your store page. 
  2. Another significant feature you need to look into is whether the app automatically translates the page for you or not. And whether you need to manually add the translations.

Top 5 Multilingual Shopify Apps

Langify

Must-Have Apps For Multilingual Shopify SEO 4

If you want an app that already has a multi-language store manager with a good reputation, then Langify is the one for you. The app creates an entirely new domain for every language. It also offers other features – like, SEO optimization for each language, sitemaps, and support for Right-to-Left translations. 

However, Langify is unable to automatically translate pages for you. The app manages those pages that have already been translated. So, the process of setting up a multilingual page may be time-consuming for an average person. 

But, this may be done so that app users/store builders can edit the content of the store to bring it as close to the emotions they want to convey as possible.  

Pros: 

  • User-Friendly Installation 
  • Easy to navigate UI
  • Unlimited SEO-optimized languages 
  • Import/Export options – CSV, PO/MO, XLIFF, JSON

Cons: 

  • Automatic translation not available
  • It takes time to set up 

Cost: Free 3-day trial, then $17.50/month

Panda Language Translate

Must-Have Apps For Multilingual Shopify SEO 5

If you want an app that’s easy to install, then Panda Language Translate is ideal for you. You can do the set up in a minute. It offers automatic translations for all languages and supports RTL translations. User Interface is fundamental and comes with complete functionality. 

One major negative is that the app uses Google Translator, which is not very accurate. The language switcher, although accurate, does not really capture the essence of sentences or sentence structure.

Pros: 

  • 3 easy ways to install the app 
  • User Interface is easy to install and is super-friendly 
  • Automatic dynamic translations

Cons: 

  • Cannot be customized
  • User Google Translate 
  • Integration in the store is unprofessional

Cost: Free 7 days trial, then $7.99/month.

LangShop

Must-Have Apps For Multilingual Shopify SEO 6

LangShop is a smart and customizable app. The app offers numerous configuration options. It uses Yandex API for automatic translations. It also has unlimited language and SEO optimization support. 

With the app, you can even use a currency switcher that allows customers to switch from one currency to another. 

One major setback of LangShop is that it does not support RTL translations. Also, it is a time-consuming process as you need to set up preferences and choose options. 

Pros: 

  • User Friendly 
  • Unlimited customization 
  • Automatic Yandex API translation 
  • Currency switcher 

Cons: 

  • Does not support RTL 
  • Set up is time-consuming

Cost: Free 3-day trial, then $17.99/month

Multi Lingo

Must-Have Apps For Multilingual Shopify SEO 7

Multi Lingo is a cross between the Panda Language Translate and the Lang Shop app. It has reliable support for RTL translations and the Yande API translator. 

The app is also available with customization options. Since it is hosted on Amazon’s cloud servers, loading speed is not an issue anymore. 

But the app falls short on the design side. The app also does not integrate optimally with the stores. 

Pros: 

  • Easy to set up 
  • No knowledge of coding is required 
  • Automatic Yandex API translations
  • Supports RTL translations

Cons:

  • User Interface is outdated 
  • Customization is limited 
  • Does not integrate well with the store 

Cost: Free 7-day trial, then $5.99/month

Weglot

Must-Have Apps For Multilingual Shopify SEO 8

Weglot is a powerful and easy-to-setup translation app. The app is search engine optimized, uses sub-directories for Google, and allows users to leverage human and machine translations. 

The app also has additional features, like a development environment, checkout, and email translations, and invoice integration to send documents in the customer’s language. 

Pros: 

  • Easy installation and set up 
  • User Interface is friendly 
  • Supports RTL text 
  • Provides advanced translation features
  • Allows complete store translations

Cons:

  • No Import/Export options – CSV, PO/MO, XLIFF, JSON

Cost: 

Free 10-day trial, then £9.90 to £49.90/month.

Conclusion

Must-Have Apps For Multilingual Shopify SEO 9

No matter the app you select, make sure your translations are not forced. Keep in mind that your customers who are looking at your Shopify store in that language might ask a question in that language as well. Make sure you have multilingual support as well. 

Also, try and change the language voice or set according to the language you are writing. Google may get confused if the languages of the pages are similar.

Designing An eCommerce store the right way

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eCommerce is surging rapidly more than Uber prices. Everyone is selling something or the other today. And this growing eCommerce trend is creating a cutthroat competition in the industry. Whether you have a small business or big – you need to follow a few key points and prepare to engage new customers and retain the previous ones. The most crucial aspect of having a successful eCommerce business is its framework, features, and functionality. Designing eCommerce store to command customer confidence and converting that confidence into revenue is what should be your approach when deciding on starting an online shop.

It is important to understand your customers or target audience and differentiate yourself from other ventures. And you can do so by providing confidence to users visiting your website, as well as, selling only authentic products/services.

Authenticity is what customers are looking for in products/services today

I was recently browsing through one of the Crowdfunded Campaigns – Kanoa headphones. These guys had a good site and everything to make sales but what really got by their neck was their product – it lacked in authenticity. Read the story here. It was a single brutal review on YouTube that leads the entire company and its operations to shut down for good.

Point to take home: It’s 2017 and customers are no longer vulnerable. They stay vary of these ‘scamsters’ or fake money hoarders who present nothing on the table for their customers.

How to design an eCommerce store that will offer confidence to your customers and drive them to buy products from you?

Focus on user experience (UX)

Prioritizing on user experience (UX) is necessary if you want to build customer loyalty and trust. Getting the user experience correct is crucial to gain customer confidence towards your brand. You don’t have to invest big on design team or strategist to get the accurate UX.

Put yourself in the shoes of your customers and think clearly. Why do you visit other eCommerce sites? What you really want from them? Your intentions are similar that to what your target audience intend to do on your site.

  1. Give your customers what they came for on your site.
  2. Start with a good navigation. A precise and to-the-point navigation is like a tour guide.
  3. Offer easy navigation or guide your customers to each page or a specific page of their interest, like, the product page.
  4. Give customers a perfect navigation where they can view the entire page.

All these key points are what make up for a good User Experience

Simplify the entire checkout process

When you’re kickstarting with an eCommerce shop, you might be skeptical about your products and their sale. However, you can turn around situations in your favor by simply designing and develop a unique, yet straightforward checkout process for your customers.

According to a recent survey:

  • 28% buyers will leave their shopping cart at the site of unexpected shipping expenses.
  • 23% customers will abandon the cart when compelled to create new user accounts.
  • 27% customers abandoned the purchasing decision because of complicated or longer check out processes.

Making your users go through multiple processes and experiencing major hiccups in the ultimate checkout phase – will cost you the Customer itself and a sale. It is decisive to design a user-friendly and hassle-free checkout page and process for your users.

Be clear about pricing structure, discounts, and offers – Transparency will boost sales and conversions

No one likes being duped or misled. If you’re are promoting – 1 ice-cream and the 2nd one Free – then there’s no way in hell, I’m leaving without my 2nd ice-cream! Same goes for your customers – when they are startled with misleading or deceptive pricing or offer structure. It is pivotal to mention this aspect as clearly as possible, in your site.

If you’re offering discounts or store way discounts, make sure all the prices or tags are uniform and as per the offer. Do not resort to miscalculation or a pricing faux pas – doing so will only worsen user experience.  

User Experience (UX) is not only about design

And I cannot be more vocal than this. UX or user experience is an out-and-out based on your customer journey – from the time your users have heard about your products/site – whether from Facebook ads, Adwords, social media, word-of-the-mouth or banners – till the point they have received the purchased item. It is complete value chain or Total Value Chain (TVC) rather than a single website design. Offering value to users is the most fundamental aspect of user experience.

Legit products

I cannot stress more – when I say – sell only authentic and legit products. If you’re dropshipping using

  1. Alibaba
  2. Doba
  3. Wholesale Central
  4. Sunrise Wholesale
  5. Dropship Direct
  6. MegaGoods
  7. Salehoo
  8. or in India – IndiaMART, TradeIndia, or Amazon Business

Do make sure to mention the same on your website, even if it is a particular feature. For example, if you’re selling a Bluetooth and promoting the product by proclaiming it offers an ambient sound blockage then mention the same. If it does not offer this feature, simply avoid – shouting the same at the top of your lungs. You don’t want to be known as a Scamster right?

Having a simple design but in the correct order is important when you have a single product to sell

If you’re starting a Kickstarter campaign or planning to sell the product via your site, make sure to dedicate the design around your product only.

  • Display its features and brownie-points through various formats – from visuals, GIFs to videos. The key is to get it through your customers.
  • Mention every minute aspect of your product and process of ordering it – from a refund to return policies.
  • For example, if you are selling a technology based product, like – NEST Thermostat – you need to mention or deliver the message to your audience – on how you’re going to or are managing customer data/information and collecting the same via the device.

Get the legalities on the forefront.

  • Take professional help in drawing out a concrete and cohesive legal documentation with respect to your product.
  • Determine a support document so that you and your product are secured. You can create a product manual if you want and depict the same in your site.
  • Mention contact details, like, phone number, email address etc.

Taking care of these aspects of your product and website will help your users to navigate and access your products.

If you’re mentioning your contact details, do not forget to further share it with your audience about the response time. SaaS companies, like, MailChimp – share via emails about their availability, when they are out on vacations that users can expect delayed response. Doing so will keep the communication channel between you and your audience clear and crisp to the core.

Focus on lifetime value (LTV)

Prioritize lifetime value (LTV) aspect of a customer cycle. Remember, Customers, are not only meant for making a single and only purchase from a provider. They should be treated as long-term buyers – who will return to check out for more from you or refer to someone else about your products. For example, if you are selling thermostats – then a buyer will make more purchases for fixing thermostats in other rooms or places. S/he would also want to buy for others, etc.

For starters – be honest about every aspect of your site. Add secure certifications, like SSL certifications, payment gateway partners, logos, recognizable payment gateway – for example,

  1. PayPal
  2. Stripe
  3. Authorize.Net
  4. SecurePay
  5. Or in India – CCAvenue, InstaMojo, Citrus, PayTm, etc.

Customize invoices and support

Offering customized invoices will increase the value proposition of your brand. You can add chat widgets to your website to enhance communication quality amongst your users. Make sure the chat option is not robotic in nature. Humanize the entire process, to build trust value in your customers. You can have an initial generic message and from there – personalize the process. You can try – Intercom, Drift, LiveChat, Zopim, and more.

Offer the best customer support – Use software for customer support, like, IssueTrak, FreshDesk, LiveAgent, SalesForce, etc.

Why Choose Shopify For Your ECommerce Business?

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Why choose Shopify for your retail or eCommerce business? I’d answer with a counter-question, “why not?”

Choosing Shopify—means not worrying about server costs, maintenance, and upgrades — because Shopify is an in-and-out hosted and cloud-based eCommerce platform.

Since the platform takes care of all server-related tasks, you can focus on growing your business with ultimate flexibility.

Another reason for choosing Shopify is getting access to its top-notch, robust, and conversion-driven app integration solutions, especially with SaaS services — which means — you can effortlessly access and process your online store data, like, products, orders, taxes, categories, customers, and more.

Currently, there are more than 800,000 Shopify powered online stores that are believed to drive $40 billion+ sales!


Don’t believe me? Hear directly from the horse’s mouth!

Why is Shopify the best E-commerce platform?

One-stop-shop

Shopify not only saves you from getting into a maze of technological glitches but also saves you time and allows you to prioritize the ‘business growth’ factor. It is a one-stop-shop for everything you need to build an awesome online store. And the fact that the platform has enabled the integration of the community – you can get direct assistance and resources from designers, tool providers, and similar vendors!

Easy to use

Whatever you need to create and build your online shop, you can find it under a single roof. Access a wide range of tools and resources via Shopify to get your online store up and running. There are free theme designs available that you can choose to create your online store, as well as, other widgets and tools.

With the tools, you can –

  1. Add products
  2. Insert product descriptions
  3. Inventory management
  4. Product segmentation based on categories
  5. Create blogs
  6. Create web pages
  7. Easy customer account and data setup
  8. Use discount code engine
  9. Access services of over 70 payment processors
  10. Track order details and customer information
  11. Multiple staff login and accessibility management
  12. Customer analysis and dissection based on customer location, buyer history, buyer behavior and more.

Mobile-Ready online store

Shopify offers multiple mobile features – inclusive of built-in mobile shopping cart functionalities – that is absolutely free. It is definitely easy to make your online store mobile-optimized and mobile-friendly. You can generate higher conversion and sales because your customers can browse products and buy them directly through their mobile devices.

The settings are functional with every smartphone – Android, and iPhones as well. Apart from customer engagement via mobile phones, you can also manage, market and access statistics using your mobile phones. To conclude, you can do exactly the same stuff through your mobile phone that you’d do using the Web Store.

Expansive App store for best user-experience

Shopify provides more than 1400 applications – which you can use to make your online store customer-friendly, highly functional, feature-enriched and automated for easy business development. The tools include marketing, sales, administrative tools, customer service, inventory management, bookkeeping, shipping, payment and more.

Here’s a list of 12 best Shopify apps that will transform your online store into a saleable, engaging and user-friendly outlet:

  1. Yotpo: Allows users to leave favorable and constructive reviews.
  2. Boost Sales: Create cross-sell and up-sell offers, without knowing any technical language or jargon.
  3. Recurring Orders: Allows you to offer recurring subscriptions to users for either the entire cart or a single product. It generates and dispatches invoices to customers automatically.
  4. Mailbot: It’s an automated email marketing application that integrates into the system, without any hassle.
  5. Sweet Tooth: The tool provides opportunities to level up loyalty programs for customers. You can use it to offer incentives and rewards to customers, accessing their trust and loyalty.
  6. ShopPad: ShopPad helps in the optimization of online store on handheld device – tablet and mobile, offering every mobile adjustment and functionality.
  7. Social Media Stream: It integrates social media accounts to your store and embeds posts manually.
  8. Sufio: The app is great for accounting tasks. It not only helps you to generate automated invoices but also customize and send ‘thank you’ notes and invoices to customers.
  9. Checkout Boost: This is an awesome social media marketing tool for Shopify stores. It allows you to offer customers with free shipping code, discount code, or free gift when they share their carts on social media. It is great for generating social media traffic to your store.
  10. Returns Manager: The tool allows users to create and manage returns smoothly and with ease. Customers don’t have to create accounts to manage or request returns.
  11. Lucky Orange: Lucky Orange allows you to access in-depth analytical reports and data – based on buyer behavior and engagement on your online store.

Is shopify free?

No, Shopify is not available for free. It comes with 3 subscription price list. However, the ROI rate is impressive. It provides a flexible, robust, super-functional and secured platform for building your online shop. Furthermore, with the available of a 24/7 live support and community connection, as well as, an interactive and integrated online infrastructure, will allow you to manage, market and generate higher sales figure from your Shopify Online Store.

It is a solid ecommerce builder – offering users the best of Shopify Apps and Premium  Storefront Themes – to make your online store look attractive, professional, functional, user-friendly and engaging. Shopify invites service providers and designers who are the best in their niche – from around the world – to integrate their tools, apps and designs in their platform.

Pricing Plan:

The plans start from $29 / month – which is the Basic Shopify Plan, $79/month – the Shopify Plan and $299 / month – the Advanced Shopify Plan.

Sign up for Shopify clicking this link. You will receive a 14 days free trial – Sign Up Now

Want us to guide you throught out the process, mail us here hello@quadranttech.co