According to a recent report from Google over 50% of search queries are from mobile devices.
With the massive growth of the mobile search market, business owners are starting to realize that it is critical to make sure their websites are mobile-friendly.
But, what exactly does it mean for a Shopify store owner?
Not having a mobile-optimized website means that you are missing out on 50% of potential customers. Mobile phones are now slowly tipping the scales and becoming the primary eCommerce platform for conversions. So, it is essential to have a website that has more significant mobile-friendly visits because:
- 53% of mobile shoppers abandon their purchase if the website does not load in 3 seconds,
- Mobile activities have beaten laptops and other forms of devices.
Before we go into how to optimize for mobile phones, let us check out what mobile Shopify optimization is:
What is mobile optimization?
Optimizing a site for mobile devices makes sure that customers have the best experience when they use their mobile phone to click on your website. It means you need to make sure that your website is all device friendly.
Therefore, site design, screen size, and loading time need to be taken seriously to ensure that the site is functioning correctly.
If these elements are ignored, the potential customer will leave your site as quickly as they came. And take their sale elsewhere.
Why do you need to optimize your site?
The reasons to optimize your site are:
Better user experience – more engagement
When customers visit a website that they like scrolling through, they stay longer. Staying longer on a site means the customer browses through more products. And increases the chances of a sale.
Reach more customers
In today’s digital media world, customers spend more time on their phones than PCs. But about 8 out of 10 people leave a website that does not display well on mobile phones.
Considering that, it is best to optimize your website for smartphones to help reach a wider audience and get more sales.
A mobile, optimized website means more sales. More sales equal higher revenue. In 2017, 34.5% of U.S. eCommerce revenue came from mobile transactions, and the numbers are expected to reach 53.9% by 2021.
Having a mobile-optimized website means you can skyrocket your conversion rates and increase revenue. Many successful retailers, like IKEA and Zappos, are known for their mind-blowing mobile shopping experience.
Get more traffic
Studies show that switching to a responsive website design helps increase traffic by 30%. A mobile-friendly website with content performs better in search engines. It gets more traffic and backlinks.
As more people find your website online, more they will buy from your Shopify store. Also, getting more traffic means increasing brand awareness, which gives your business an edge over your competition.
In today’s digital generation, customers spend more time on their smartphones than reading a book. According to studies, 8 out of 10 people will leave a website that does not display well on their mobile devices. So, you want a website that potential customers not only visit but also stay on.
Considering this, it is best to optimize your website for smartphones to make sure you get the page views you want.
Now that we know how to make your website mobile-friendly let us look at how to optimize Shopify store for mobile.
11 ways to optimize your shopify store for mobile
When looking for how to make a Shopify website mobile-friendly, there are multiple ways. Here are some of them:
Increasing page speed
Mobile phone users are less patient when it comes to long loading times and unresponsive links. So, when planning to increase customer views, first start by checking your Shopify speed optimization. There are several websites like Pagespeed Insights, where you can check.
Just paste your website URL in the box and hit the ‘Analyze’ button. This will give you a breakdown of how your page is performing on mobile phones and desktops.
Making text visible
One significant way to stop mobile uses from leaving your site is to avoid users from having to zoom or scroll too much to read the text on your page.
The best websites are responsive to the devices that use them, meaning, they detect if it is a mobile device and then adjust to scale automatically. The last thing you want is for your potential customers to scroll horizontally to read your content.
Make sure it is clickable
Clickability is very important when optimizing your website for mobile. But you need to remember that users will not have a mouse, and will be using their fingers. Buttons should be more significant, and you may need to limit the use of dropdown menus unless it works from a mobile standpoint.
Shopify mobile image size optimization
Faster loading images means faster page speeds for your website. But before you upload your pictures onto your online store, it is better to optimize them. You can do this by compressing the image size without reducing the quality.
As a Shopify merchant, you have several apps at your disposal to optimize images. You can try the SEO Image Optimizer app to help you get a higher Google ranking by optimizing images.
You also need to consider choosing the right image format:
- PNG format is best for line art, icon graphics, logos, and text-heavy images
- JPEG format for realistic photographs and is the standard choice for most websites
- GIFs mostly have performance issues on the web, but they can be optimized for better results
Pop-ups are great for promoting sales and capturing emails. But you need to disable these on mobile devices. If you think about it, pop-ups are a little annoying on desktops, but having to deal with them on a smaller screen, like a mobile phone, is much harder. Plus, not to mention the fact of pressing the wrong link while trying to exit.
So, there is no need to make your potential customers experience this. You need to create a smooth and stress-free experience for your customers. And avoiding pop-ups is the way to go.
Optimize cart, checkout, and payment options
This is one of the most important ways to optimize your website for mobile phones. It is no good if you provide you customers with a streamlined browsing experience, but they have trouble adding the product to cart or navigating to Checkout, and making payment.
You need to highlight your CTA buttons to make sure they contrast in color to your page. Also, you need to look at the process from browsing to Checkout and make sure that it has a smooth and free-flowing interface.
Put mobile first
Most Shopify business owners take an already existing website and reduce it for accessibility on mobile devices. But times are changing, so habits must also change. To have the edge over competitors, Shopify store owners need to build pages correctly for mobile devices.
Rearranging columns vertically, making buttons clickable, removing pop-ups, and redesigning all interactive functions for use on smaller screens. If you do this, your potential customers will be met with a streamlined site built specifically for them. This will help you get repeated visits and generate loyal customers.
Some steps you can follow to check the layout of your site from a mobile standpoint, are:
- Open your website that you wish to preview
- Open the developer console window on Chrome by pressing Ctrl + Shift + C
- In the developer window, navigate to the top toolbar and hit the window resizer to preview your mobile site.
Reducing server requests
Reducing the number of files that are loaded on your page makes the page load faster. There are 2 essential factors that Shopify store owners need to look into Lazy Loading and App Issues.
Lazy loading: If your Site analysis is low for several requests, you need to make sure that your lazy loading is set up. The Lazy loading option is a performance optimization technique that helps load images as the users scroll down the page. It is also known as ‘defer offscreen images’ in some tools. But for this, you may need the help of a developer.
App analysis: If your score is low for the Number of Domains in your Site analysis, then you have unnecessary scripts that are loading. But, you don’t need to uninstall apps, you may need to optimize them.
Step #1: Uninstall apps that aren’t converting well or that you don’t need. There is no use in hanging on to apps because you think they look good or say they work. You need to check your data and A/B testing to see if they work.
Step #2: Check to ensure there isn’t any old app code that still loads in your theme. If you have uninstalled some apps, make sure no old codes are running on your site.
Step #3: Conditionally load app scripts by editing HTML and liquid code + testing to make sure nothing breaks.
A website’s content is an integral part of its performance in search engine ranking. For mobile devices, you need to make sure that your content is exceptionally streamlined and efficient, to convey all the information you want to get across and avoid cluttering the page to confuse the reader. The size of the text, font, and format are essential components that need to be understood when it comes to clear and practical mobile designs.
A large portion of mobile searches are in the form of questions, so you need to frame the content to help your site rank higher in a search. By tailoring your website’s content to mobile users, you stand at a more top change of increasing ranking in search results and increasing traffic.
Make sure your SEO rankings are mobile ready
Mobile searches are steadily on the rise and have exceeded desktop searches. This means that most of your target customers are using their mobile devices to find your products. Improving SEO indicates that your potential customers will easily find your Shopify store.
With Google switching to the mobile-first index, it means that it uses the mobile content of web pages to determine its search engine ranking. So, if your mobile SEO is not looked after, you run the risk of having poorly ranked content.
Also, SEO optimization for mobile phones helps with voice searches as well. These days, voice search isn’t only for smartphones but also for home assistant devices like Amazon Echo, which means that people will be able to find your website anywhere.
Use HTML local storage specification for faster loading time
CDNs and Browser caches do not work well in reducing load time for mobile devices. A better solution is using HTML Local Storage or automated mobile acceleration solutions.
Using WordPress, you can also use plugins, like WPSmush, to compress images without sacrificing quality.
From browsing on an eCommerce website to scrolling through the latest Netflix, the time spent on vertical screens have surpassed that of horizontal displays. With user familiarity and advances in technology, mobile conversions are slowly seeing an increase in numbers.
For Shopify store owners, you need to leverage the opportunity by optimizing your website for mobile. You need to make sure that your site speed, site content, and site design are optimized to generate more sales from smaller screens.
So, have you tested any optimization strategies on mobile that led you to an increase in conversions? If so, then let us know.