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Shopify’s New In-App Shopping Feature on TikTok — Merchants can now sell directly to TikTok audience

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Shopify and TikTok are partnering to scale social commerce — with Shopify’s new in-app shopping feature. The eCommerce stalwart is the first in the niche to introduce the ultimate shopping experience by bringing shopping tabs and organic product discovery features to social media platform — TikTok. This new partnership and integration will allow both Shopify merchants and creators to connect with their consumers on TikTok and drive sales through TikTok Shopping. 

  • Shopify's New In-App Shopping Feature on TikTok — Merchants can now sell directly to TikTok audience 1

“Shopify views the future retail is everywhere. We don’t think retail in the future will be done just online or offline. It’s all going to be about consumer choice.”

“More and more Shopify is becoming the world’s retail operating system, and for the 1.7 million merchants and stores and brands that use our product, we want to make it easy for them to sell anywhere.” 

Harley Finkelstein – Shopify President 

Why will TikTok and Shopify’s partnership scale eCommerce growth?

Having an eCommerce business is one thing, and leveraging is another. You need to build excellent content, connect with your audience, and engage within the community to do the latter. And with social media platforms like TikTok — engaging with your community and audience to grow your business becomes more manageable if you become a creator and jump on the opportunity to showcase your brand, products, or services via the platform. 

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Shopify's New In-App Shopping Feature on TikTok — Merchants can now sell directly to TikTok audience 3
Shopify's New In-App Shopping Feature on TikTok — Merchants can now sell directly to TikTok audience 4

TikTok is one of the fastest-growing social media entertainment platforms in the world. With million-plus active users on TikTok, Shopify has witnessed a 76% increase in installs and social media commerce. And with the Shopify-TikTok partnership, Shopify merchants can now connect and reach their customers as and when they need to. 

  • Shopify's New In-App Shopping Feature on TikTok — Merchants can now sell directly to TikTok audience 5

Shopify’s new in-app shopping feature and product discovery experience on TikTok will give the commerce scaling opportunities to creators to diversify and boost new-age entrepreneurial goals and vision. 

If you are a Shopify merchant, have a storefront powered by Shopify and a TikTok profile. You can add a shopping tab on your TikTok profile by first creating a TikTok for Business account then syncing your product catalog. Once you’ve synced your catalog, you will be able to develop your mini-storefront on TikTok and link your Shopify store directly.

Sellers can link their products directly in videos through tagging, allowing TikTok users to shop now and purchase their products from videos alone.

Shopify — TikTok Shopping Pilot 

The TikTok Shopping pilot — for the timbering is open to the US and UK-based Shopify merchants only, with a select few from Canada. You can seek early access to the pilot by sending a request through Shopify’s TikTok Channel. 

The TikTok Channel for Shopify is an app that you can install to create video ads and manage and track your orders. You can use the app to promote your products on TikTok, target your audience based on their location, demographic, optimize marketing campaigns, and more. 

The future of commerce is not binary. It’s where your consumers are at, where they want to spend their dollars, where they want to shop — And that’s where “social commerce” comes into being. Now that Shopify merchants can link and tag their products on TikTok organically, their consumers will develop trust and connect organically and not by force. 

Shop Pay Open to Non-Shopify Merchants Selling on Google and Facebook

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Shopify announced on Tuesday, 15 June, 2021, its one-click checkout solution — Shop Pay — will be become available to non-Shopify merchants selling on Google and Facebook. 

Earlier, it had expanded its integration on Facebook and Google — and now with its accessibility to merchants who are not selling through Shopify-powered online stores — has opened doors of opportunities to eCommerce business owners, with its one-click checkout service, Shop Pay. 

Google sellers will be able to use Shop Pay by the end of 2021, and merchants selling via Instagram and Facebook can use the tool by the end of summer this year. 

An accelerated one-click checkout solution — Shop Pay — was launched in 2017. It was designed and built by Shopify to offer merchants and their customers a seamless checkout experience. The one-click checkout feature of Shop Pay provides customers a quick and simple transaction process by totally getting rid of multiple form-filling and checkout field applications. 

Shop Pay allows customers to save their data, like, credit card information, email address, billing and shipping details, enabling them to complete their checkout process without any hassle. 

In February 2021, Shopify partnered with Facebook and proceeded with Shop Pay expansion to Instagram and Facebook. However, then the checkout service was only functional for Shopify merchants doing business on Facebook and Instagram. 

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Shop Pay Open to Non-Shopify Merchants Selling on Google and Facebook 7
Shop Pay Open to Non-Shopify Merchants Selling on Google and Facebook 8

Shopify further accelerated its partnership with Google who gave the eCommerce platform’s 1.7 million plus merchants the opportunity to reach customers through Google Search and its multiple services, like, Google Maps, YouTube, Lens and Google Images. 

Shop Pay offers 70% faster checkout than other service provides and over 1.72x higher conversion rate — which will provide merchants to experience lower abandoned cart rate. 

The fact that merchants can integrate Shop Pay with Shop and mobile app of Shopify, makes it a better option than traditional checkout services. Merchants can not only track and analyze their online orders but also manage returns as well. 

Shopify’s Shop Pay expansion is predicted to gain a market share of about 23% and give an nudge-edge to other notable payment services, with the likes of Apple Pay, PayPal, and Venmo. 

So, why should you use Shop Pay? 

If you want to deliver an effortless shopping experience to your customers, then Shop Pay is your ultimate checkout partner. Once a customer uses Shop Pay, his / her information is stored for purchases he/she will make in the future. As a result, the process makes for secure and faster checkout transactions, with a single click.

Google Channel Shopify App – 2021 eCommerce Plugin for Customer Reach

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Google at the 2021 I/O conference announced a partnership with Shopify and shopping expansion — Shopify merchants can get their products listed and discoverable across Google Search, Google Shopping, YouTube, and other primary Google services. Google Channel is a Shopify App that will help merchants to reach their target audience and potential customers, as well as, get discovered across Google channels. 

Google Channel — is amongst the top Shopify apps for marketing — and it’s available for free (applicable charges present). 

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Google Channel Shopify App - 2021 eCommerce Plugin for Customer Reach 10
Google Channel Shopify App - 2021 eCommerce Plugin for Customer Reach 11

There are three awesome brownie points that you can get by using one of the best Shopify apps – Google Channel

  • Get discovered on Google, irrespective of your budget through the product promotions with Google’s free listings and strategic Smart Shopping campaigns
  • Utilize Google’s services to reach your targeted audience and potential shoppers, who are searching for products that you sell on your Shopify store
  • Analyze and optimize your campaign by tracking its results without Google Analytics or any other tools

How to configure Google Channel Shopify app?

Before we get into the step-by-step process of configuring the Google Channel app on your Shopify store, let’s follow up and work on a few prerequisites.

  • Check out the Google Channel Requirements to determine whether your Shopify store is qualified to start a Smart Shopping campaign or not
  • Create an alias Google email account — which is basically your admin user account for Google Ads Account 
  • Once you’ve sorted these two aspects of the prerequisites, install the Google Channel Shopify app from the Shopify app store 

Here’s an easy way to setup Google Channel app on your Shopify store 

  • Log onto Shopify with admin credentials 
  • Click onto Sales channels and opt for “Google”
  • Next, click on “Connect Google Account” and select either “create a new Google Account” or existing “Google Account”
  • Provide the Google Account information accessibility to Shopify 
  • Check all the details you’ve added and click on “review” to complete the setup
  • Now, click on Google and go to “overview” 
  • Once you’ve clicked on “Overview”, select “Get Started” 
  • After you’ve selected “Get Started”, you will come across the following programs — “Free listings,” “Marketing,” and “Product feed” 
  • One of the last few steps is to either create a Merchant Center account or select an existing account 
  • Configure Merchant Center product feed sync through Shopify store 
  • Next, click on “Product Feed Sync” and select “Get Started” 
  • Click on your Shopify store and select “Connect”
  • Click on “Shipping Settings” and “Target Market” for confirmation and then click “Save” 

Get review confirmation of your products by Google within 3-5 business days. 

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Google Channel Shopify App - 2021 eCommerce Plugin for Customer Reach 13
Google Channel Shopify App - 2021 eCommerce Plugin for Customer Reach 11

Reasons to integrate Google Channel app into your Shopify store:

The first reason is that it is a process of easy and automatic migration of your products to the Google system to make them appear at the top of the page of Google searches. And secondly, it is all about simplification of data feed. Apart from Google Channel, you should also incorporate your Shopify store with marketing and data apps. Check out these top Shopify apps.

With the recent partnership and shopping expansion, Google and Shopify are set to give a competitive edge to retail stalwarts — Amazon and Walmart. Shopify Merchants — therefore — should make the most of these Shopify apps and tools to get out there, appear on Google Search results and reach their customers for driving conversion and sales. The Google Channel integration will help Shopify merchants to become discoverable and accessible by their target audience. The fact that configuring and processing the app is super convenient and easy, makes it a hassle-free experience for the Shopify merchants. All you need is the right set of strategies and techniques to move forward with the app and its process.

Google’s Shopify Partnership and Shopping Expansion: Google I/O 2021

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The Google I/O 2021 — the conference for software developers — made some significant announcements. One of them is set to shake off the eCommerce market and looming competition in the niche by bigwigs like Amazon and Walmart. Google announced its partnership with eCommerce savant — Shopify — and its online shopping expansion. 

Google partnering with Shopify means opening doors to the latter’s over 1.7 million merchants. The shopping expansion will allow Shopify merchants to make their products searchable and explorable in Google Search, Google Images, YouTube, Shopping, and elsewhere. 

What does the Google partnership with Shopify means?

The partnership means — a storehouse of opportunity that Shopify merchants can now use to give tough competition to major advertisers and Amazon — who continues to power up its advertising investments in the eCommerce industry. 

The integration will allow Shopify’s merchants to become discoverable across all Google platforms and reach consumers via Google’s pioneer services, like Google Search, Shopping, and others. 

The merchants have to simply sign-up to enable their products to become discoverable in the “shopping journeys” of Google — which accounts for over 1 billion and transpiring daily via Google Maps, Google Search, Google Images, Google Shopping, YouTube, and Google Lens. 

This dominant Google I/O 2021 announcement — experts opine to be a preparatory move on the part of both “search” and “eCommerce” primary to compete against Amazon — who is expanding its commercial query-related search ads and shaking the core of Google. 

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Google's Shopify Partnership and Shopping Expansion: Google I/O 2021 16
Google's Shopify Partnership and Shopping Expansion: Google I/O 2021 17

How can Shopify Merchants get their products discoverable on Google’s services? 

Though the specifics of the process aren’t defined yet, it can be aligned with the fact that Shopify merchants can get their product lists within Google Search and its other services based on their annual interest and engagement rate. 

Google is also evolving its eCommerce discovery avenue with “Shopping Graph.” The integration will enable Shopify merchants to get linked with the “Shopping Graph,” — which will drive Google users to their products via their product listings. 

So, for Shopify retailers, the simplified integration process will essentially link them into this updated Shopping Graph, ensuring more Google users looking for certain products will find their listings.

What is a “Shopping Graph?” 

Straight from the horse’s mouth, “The Shopping Graph is a dynamic, AI-enhanced model that understands a constantly-changing set of products, sellers, brands, reviews and most importantly, the product information and inventory data we receive from brands and retailers directly – as well as how those attributes relate to one another. With people shopping across Google more than a billion times a day, the Shopping Graph makes those sessions more helpful by connecting people with over 24 billion listings from millions of merchants across the web. It works in real-time so people can discover and shop for products that are available right now.” ~ Google. 

According to Google, the company wants to invest in making more people discover products, learn about them and ultimately complete their purchases. It’s all for an open network of shoppers and retailers to grow businesses by making them more discoverable to their customers than before. 

Google’s support for inclusivity has worked on two primary steps:

  1. Elimination of commission fees 
  2. Free for sellers 

However, the Google and Shopify integration does not include every storefront. It all depends on the Shopify merchants and their active involvement to make their products discoverable on Google. So, it’s all aligned with search engine optimization and campaigning by Merchants to get listed. 

3 Must-Use Techniques To Optimize Your Shopify Store For Mobile

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Mobile optimization is the process of making your website adjustable on mobile device screens. The techniques to optimize eCommerce site for mobile devices involves the use of design and development methods to customize your site content and components to flow smoothly between different mobile devices.

This hassle-free and uninterrupted browsing of sites on every device provides the audience with better user experience and delights and engages them to take the intended call to action on your site. 

Mobile optimization is specifically essential for eCommerce websites or online shopping sites because it covers a crucial part of achieving the best customer journey – from seamless product browsing, liking, and making a prompt purchasing decision. 

Why is mobile optimization important for your eCommerce site?

The core principle of mobile optimization is ADEC – Attract-  Delight – Engage – Convert. 

We won’t get into the statistics and numbers because it’s a given – Mobile is the game-changer. It’s changing the way we consume and engage with content online. Mobile has – and continues to – change how we get things done. 

Mobile helps users make quick purchasing decisions. 70% of users have done research and analysis of products they planned to buy using their smartphones and then purchased the said products. 

Optimizing your eCommerce sites for mobile devices will increase the rate of user attraction, smoothen the delight gap, boost engagement, and ultimately drive the conversion rate. You’ll find several methods to optimize your Shopify store or any eCommerce site for mobile. However, I’m going to share “three-must-use” mobile optimization techniques that’ll sure-shot increase conversion rate. 

3 must-use ways to optimize your Shopify store for mobile 

User-First, Mobile-First Design 

The design philosophy of the “mobile-first design” concept involves creating experiences for your users by keeping their interest as the topmost priority. 

The mobile-first design process starts by designing for the smallest screen first, which is the mobile device screen. Adopting mobile-first design philosophy and approach will enable your eCommerce site to deliver a seamless user experience. 

It’s not the same as a responsive design. 

Mobile-first design is not a mobile responsive design method. Both are specific design philosophy. Web designers work on the mobile responsive design to make its content fit in different browsing screens. And the process usually involves designing for the desktop screens first – which might cause the mobile version to become clumsy. 

In the mobile-first design process, you design for mobile browsing first. And since mobile viewing calls for a lean and progressive browsing experience, the design process advances the desktop version. All in all, the mobile-first design is refined, accommodates the basics of browsing, and offers a better user experience. 

4 Must-use Mobile-first design points 
  • Work on a visual hierarchy, which means arranging and presenting website UI elements in accordance to their significance to your users, so that they can browse through your site without any hiccup, engage with the content and information and make smooth and quick buying decisions 
  • Design clickable elements that allow users to click instantly on buttons, without experiencing the frustration of zooming in or enlarging them while using their mobile devices 
  • Avoid using chunky or large content because most mobile users get frustrated when they have to engage with expansive content of any type. Use interactive elements, quick-to-scan words, and components to help create a direct communication flow and engage with your mobile-users and make for a better mobile-first design. 
  • Make communication easy and direct with your mobile users. Use mobile communication elements, such as messaging, texting, WhatsApp messages, Instagram, Live chat, and Snapchat messages.

“Thumb Zone” Optimization 

Optimizing your site for the “Thumb Zone” is the second step to your Shopify store’s mobile optimization. 

But what is the “Thumb Zone,” and why should it matter at all? 

The “Thumb Zone” is the safe zone. It’s the part where our thumbs feel comfortable while using our mobile devices and browsing through the screens. It was the brainchild of UX researcher and expert Steven Hoober. He coined the term “Thumb Zone” after conducting a thorough study and research to analyze how different individuals held and used mobile devices. His study reported that 49% of mobile device users depended on a single-hand grip for device support, and 75% of them interacted on their mobile devices using their thumb. 

Steven Hoober’s research on “Thumb Zone” proved that most mobile-device users preferred single-handed usage of their devices. 

Therefore, it further ratifies the importance of “Thumb Zone” optimization in the process of mobile optimization of online stores for more comfortable and satisfactory user engagement. 

So, it’s only evident to optimize your online shopping site for the “thumb zone” by integrating important design and feature components in this specific zone for delivering the best user experience to your target audience. 

How to optimize the “thumb zone” for mobile optimization?

Before we go deep into the thumb zone optimization process, remember to design and develop a site that is easy to navigate and work with using our thumb. Also, showcase your brand’s key features in the middle of the mobile device screen. 

  1. Positioning is key to optimizing the thumb zone for a mobile-optimized site. Position critical tasks, such as – navigation menu, popular links, CTA (call-to-action) buttons, and back to homepage option – accessible and within user reach. 
  2. Keep the menu fixed at the bottom of the mobile screen. Doing so will make the tasks user-accessible and save necessary purchasing decision making time for your customers.
  3. Parallax scrolling might give an “oomph” appearance to your site, but it’s not functional when it comes to mobile screens. It’s because actions and pages are not linked to the images. Furthermore, it works on a few customers’ minds, like in 3D video viewing – causing nausea. 
  4. Spacing is another vital aspect of thumb zone optimization. Remember to leave enough room in between elements when designing a mobile-first design website. The right spacing enables risk minimization and prevents users from clicking on buttons or links they don’t intend to otherwise. 
  5. Position shopping cart within the thumb zone on a fixed menu or at the top. 

Mobile Checkout Page Optimization 

Mobile checkout page optimization is the basic principle of conversion optimization at mobile checkout. The process allows your customers to experience hassle-free and quick checkout. The first step to optimizing the mobile checkout page is to ensure that checkout is accomplished in less than two clicks. 

  1. Start by integrating your site with features like integrating payment gateways, such as PayPal, ApplePay, Venmo. Doing so will enable your customers to reach the “Thank You” page from their cart in no time soon. 
  2. Minimize the customer detail requirement protocol because involving your customers to type the end number of information will ultimately turn them away from the checkout page.
  3. Keep the checkout button above the fold of your mobile cart page, as it will make the checkout easy to locate and prominent. 

Must-Have Apps For Multilingual Shopify SEO

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Mandarin Chinese is the top spoken language in the World, comprising over 1.1 billion Mandarin-Chinese speaking people.

So, does it mean every website should be in Mandarin?

Well, the answer is no. But wouldn’t you want to reach out to the 1.1 billion Mandarin-speaking users?
Fortunately, eCommerce platforms like Shopify have multilingual integration features. And to make your Shopify store globally accessible, you should develop a multilingual site. 

Why have a Multilingual Shopify site?

Must-Have Apps For Multilingual Shopify SEO 18

The best part of having an eCommerce business is global accessibility and a wider market reach. And with a single-language integrated online store, you are bound to miss the mark. 

If you think translating your store’s content directly will work then you’re definitely living under the rock. Translating content will lead to miscommunication and loss of authenticity. 

How a multilingual Shopify store boosts SEO? 

  1. Complete SEO in multiple languages
  2. Stronger positioning in global market 
  3. Ability to capture a whole new market that your competitors might not be working with 
  4. Increase in the store’s sales and revenue

A multilingual Shopify site will not only help you in boosting your existing customer base but also increasing the retention rate.

What is a Multilingual SEO?

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Multilingual SEO (Search Engine Optimization) ensures content optimization in multiple languages. Let’s say you have an online store that sells Shopify apps. And you want to drive sales from Italy. So, you translate your content into Italian and create another website in English.

 But, what if you want to target the Spanish speaking population in the USA itself? Will you create another site translating the content into Spanish? 

Here’s where a multilingual SEO proves handy. It’s best for eCommerce businesses with a global clientele network.

How to set up a multilingual site on Shopify?

Must-Have Apps For Multilingual Shopify SEO 20

Building a Shopify store that is multilingual is easier than you think. 

The Shopify app store offers multiple apps. You can use anyone to convert your online store into a multilingual business. 

But it’s important to choose the right app. 

How to choose the right Shopify multilingual app?

  1. Select an app that’s easy to install, comes with a user-friendly interface, and also looks good when implemented on your store page. 
  2. Another significant feature you need to look into is whether the app automatically translates the page for you or not. And whether you need to manually add the translations.

Top 5 Multilingual Shopify Apps

Langify

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If you want an app that already has a multi-language store manager with a good reputation, then Langify is the one for you. The app creates an entirely new domain for every language. It also offers other features – like, SEO optimization for each language, sitemaps, and support for Right-to-Left translations. 

However, Langify is unable to automatically translate pages for you. The app manages those pages that have already been translated. So, the process of setting up a multilingual page may be time-consuming for an average person. 

But, this may be done so that app users/store builders can edit the content of the store to bring it as close to the emotions they want to convey as possible.  

Pros: 

  • User-Friendly Installation 
  • Easy to navigate UI
  • Unlimited SEO-optimized languages 
  • Import/Export options – CSV, PO/MO, XLIFF, JSON

Cons: 

  • Automatic translation not available
  • It takes time to set up 

Cost: Free 3-day trial, then $17.50/month

Panda Language Translate

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If you want an app that’s easy to install, then Panda Language Translate is ideal for you. You can do the set up in a minute. It offers automatic translations for all languages and supports RTL translations. User Interface is fundamental and comes with complete functionality. 

One major negative is that the app uses Google Translator, which is not very accurate. The language switcher, although accurate, does not really capture the essence of sentences or sentence structure.

Pros: 

  • 3 easy ways to install the app 
  • User Interface is easy to install and is super-friendly 
  • Automatic dynamic translations

Cons: 

  • Cannot be customized
  • User Google Translate 
  • Integration in the store is unprofessional

Cost: Free 7 days trial, then $7.99/month.

LangShop

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LangShop is a smart and customizable app. The app offers numerous configuration options. It uses Yandex API for automatic translations. It also has unlimited language and SEO optimization support. 

With the app, you can even use a currency switcher that allows customers to switch from one currency to another. 

One major setback of LangShop is that it does not support RTL translations. Also, it is a time-consuming process as you need to set up preferences and choose options. 

Pros: 

  • User Friendly 
  • Unlimited customization 
  • Automatic Yandex API translation 
  • Currency switcher 

Cons: 

  • Does not support RTL 
  • Set up is time-consuming

Cost: Free 3-day trial, then $17.99/month

Multi Lingo

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Multi Lingo is a cross between the Panda Language Translate and the Lang Shop app. It has reliable support for RTL translations and the Yande API translator. 

The app is also available with customization options. Since it is hosted on Amazon’s cloud servers, loading speed is not an issue anymore. 

But the app falls short on the design side. The app also does not integrate optimally with the stores. 

Pros: 

  • Easy to set up 
  • No knowledge of coding is required 
  • Automatic Yandex API translations
  • Supports RTL translations

Cons:

  • User Interface is outdated 
  • Customization is limited 
  • Does not integrate well with the store 

Cost: Free 7-day trial, then $5.99/month

Weglot

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Weglot is a powerful and easy-to-setup translation app. The app is search engine optimized, uses sub-directories for Google, and allows users to leverage human and machine translations. 

The app also has additional features, like a development environment, checkout, and email translations, and invoice integration to send documents in the customer’s language. 

Pros: 

  • Easy installation and set up 
  • User Interface is friendly 
  • Supports RTL text 
  • Provides advanced translation features
  • Allows complete store translations

Cons:

  • No Import/Export options – CSV, PO/MO, XLIFF, JSON

Cost: 

Free 10-day trial, then £9.90 to £49.90/month.

Conclusion

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No matter the app you select, make sure your translations are not forced. Keep in mind that your customers who are looking at your Shopify store in that language might ask a question in that language as well. Make sure you have multilingual support as well. 

Also, try and change the language voice or set according to the language you are writing. Google may get confused if the languages of the pages are similar.