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Last Minute Must-Know BFCM Sales Strategies for eCommerce In 2022

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Halloween is over but not the holidays! The busiest week — and the most revenue-generating for eCommerce businesses — is right around the corner. It’s BFCM or Black Friday Cyber Monday. You cannot miss out on the weeklong holiday shopping bonanza when the online traffic is at its peak and customers are prepared to splurge like there’s no tomorrow. So, is your online store ready to drive maddening BFCM sales? I’ve got you covered with our BFCM sales strategies for 2022! 

BFCM Sales Strategy – Customer Experience Strategies 

BFCM eCommerce Sales Strategy #1: Create Clear Policies, Terms, and Conditions 

It’s the holiday season sales phenomenon, and you’re bound to hit a rush (which is what you aim for, right?) The key to keeping your goals straightforward and to the point is updating and designing your store’s terms and conditions and key policies and displaying the same to your customers. Make sure they are updated and displayed on respective pages on the site. Doing so will only help reduce tickets and deliver the best customer experience. 

Display your store policies, terms, and conditions in the: 

  1. Confirmation emails
  2. Help Center 
  3. FAQ 
  4. Banners 
  5. Product pages 
  6. Checkout flow 

BFCM eCommerce Sales Strategy #2: Turn On Live Chat on your eCommerce Store 

Turning on your website’s live chat or self-service chat menus will enable you to connect with your customers and access their requirements firsthand. Furthermore, your customers will feel secure enough to buy from you. 

You can choose from the following top Shopify live chat apps for BFCM rush-hour sales: 

  1. Messenger Channel
  2. Tidio Live Chat 
  3. Zendesk Live Chat 
  4. Gorgias 
  5. Re:amaze 
  6. Tawk.to 
  7. Chatra Live Chat 
  8. JivoChat 
  9. Channel.io – Live Chat and Chatbot 
  10. Shopify Inbox
  11. WhatsApp Chat + Abandoned Cart by Push Daddy 
  12. PingMe Facebook Messenger Chat by Omega 
  13. GetButton
  14. Formilla Live Chat 
  15. POWR Facebook Chat 
  16. HelpCenter 
  17. ProProfsChat 
  18. Richpanel Customer Support CRM
  19. Live Chat for Slack 

BFCM eCommerce Sales Strategy #3: Offer Multiple Payment Methods 

When you offer a wide range of payment options to your customers, you automatically help scale your conversion rate and boost your customer experience. When made available, multiple payment options will make your customers feel comfortable and secure during the checkout process. 

Why should you offer multiple payment options?

  1. For abandoned cart minimization
  2. For conversion rate maximization
  3. To make checkout easier for your customers
  4. To engage bigger demographics 

Here are the top Shopify Payment Apps to choose from for your Shopify store:

  1. Shopify Payments
  2. Stripe 
  3. PayPal 
  4. Opayo 
  5. Charge Rabbit 
  6. Authorize.net 
  7. Put It On Lay-Buy 
  8. Verifone
  9. Klarna 
  10. Amazon Pay 
  11. Skrill 
  12. WorldPay 
  13. Square 
  14. CyberSource 
  15. Braintree Payment Solutions 
  16. 2CheckOut 
  17. RazorPay

BFCM eCommerce Sales Strategy #4: Free Shipping (conditions applied)

If the “Free shipping” cost falls on retailers, why should they offer it? Offering “Free Shipping” to your customers during BFCM and the rest of the holiday season will give you a competitive edge. The prospect of not paying a shipping charge will drive your customers to buy from you — especially with the ongoing inflation, and consumers will try cutting corners. 

Here’s why you should offer free shipping to your customers, but with conditions applied:

1. Attract more customers 

2. Attract new customers with an easy return policy 

3. Lower cart abandonment with transparent shipping information 

Free shipping conditions that you should initiate before the process:

  • Offer free shipping on exchanges only, if it’s proving to be too expensive for your inventory 
  • Offer free shipping on a minimum order value only 
  • Offer free shipping as a part of a “premium customer” or “loyalty” program
  • Offer limited-period free shipping options 

Here’s the list of top shipping apps for your Shopify store:

  1. Shippo 
  2. ShippingEasy
  3. AfterShip 
  4. Ordoro
  5. ShipTarget 
  6. ShipStation
  7. EasyShip 
  8. Parcelify – Shipping
  9. ShipperHQ
  10. Shipping Rates Calculator +
  11. Tracktor 
  12. Advanced Shipping Rules

BFCM eCommerce Sales Strategy #5: Use Product Popups 

Use popups to highlight products to your customers and offer them discounts, coupons, or any unique giveaway to return and opt for the highlighted products. The benefits of using popups are not only restricted to the holiday season rush or BFCM. Popups are a great way to grow your email list, offer coupon codes and discounts to customers, and reduce cart abandonment. 

Here is the list of top Popup apps for the Shopify store:

  1. Privy – Pop Ups, Email and SMS
  2. Poptin Email Pop Ups Spin Exit Popups 
  3. POP! Sales & Live Activity Pop 
  4. Justuno Popups for Email, SMS and Upsell 
  5. WooHoo 
  6. Wishpond 
  7. Wheelio 
  8. Sumo 
  9. Mailmunch – Email Popup 
  10. HTML Popup 
  11. AVA Email Marketing, SMS, Popup 
  12. Flowio – Email Popup, LiveChat and SMS
  13. ToastiBar – Sales Popup Shopify App 
  14. POWR – Triggering Popup onClick 
  15. OptiMonk 

2022 Black Friday and Cyber Monday (BFCM) is soon to kick off from November 25 to November 28, and that’s only a few days away. However, there is always time to get started with your eCommerce sales strategy. Our BFCM sales strategies for your eCommerce store will work wonders throughout the holiday season — given you implement them in the right way. We’ll keep updating you with more tips, techniques, and strategies to help you grow your eCommerce business. 

Shopify’s Strategic Partnership with Klaviyo

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Shopify to make Klaviyo its strategic product partner. The eCommerce giant announced creating a strategic partnership with Klaviyo — the eCommerce marketing automation platform — by investing in a $100 million product strategy. 

The partnership is set to boost Klaviyo features and put forth the marketing automation platform within the premium merchant network of Shopify. Furthermore, Klaviyo will get early access to Shopify Plus’ development features and its recommended email solution partner. 

“Our goal has always been to understand our customers (and their biggest challenges) and build the most loved product that solves those challenges,”

“Partnerships with leading platforms like Shopify that share our values and mission are crucial to how we help solve those challenges creators and brands face. We’re excited about what this continued partnership represents for our customers.”

Andrew Bialecki, Co-Founder and CEO — Klaviyo.

The Shopify and Klaviyo partnership stems from a combined vision of growth, best-in-user experience, and merchant networking. 

The robust platform of Klaviyo integrates customer journey data with a single solution. The unification makes the data accessible to marketers, allowing them to use the insight to acquire new customers and delight and retain them for the future growth of brands and businesses. 

The strategic partnership between Shopify and Klaviyo will make it easier for both the platforms’ merchants to thrive. 

Shopify’s New In-App Shopping Feature on TikTok — Merchants can now sell directly to TikTok audience

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Shopify and TikTok are partnering to scale social commerce — with Shopify’s new in-app shopping feature. The eCommerce stalwart is the first in the niche to introduce the ultimate shopping experience by bringing shopping tabs and organic product discovery features to social media platform — TikTok. This new partnership and integration will allow both Shopify merchants and creators to connect with their consumers on TikTok and drive sales through TikTok Shopping. 

  • Shopify's New In-App Shopping Feature on TikTok — Merchants can now sell directly to TikTok audience 1

“Shopify views the future retail is everywhere. We don’t think retail in the future will be done just online or offline. It’s all going to be about consumer choice.”

“More and more Shopify is becoming the world’s retail operating system, and for the 1.7 million merchants and stores and brands that use our product, we want to make it easy for them to sell anywhere.” 

Harley Finkelstein – Shopify President 

Why will TikTok and Shopify’s partnership scale eCommerce growth?

Having an eCommerce business is one thing, and leveraging is another. You need to build excellent content, connect with your audience, and engage within the community to do the latter. And with social media platforms like TikTok — engaging with your community and audience to grow your business becomes more manageable if you become a creator and jump on the opportunity to showcase your brand, products, or services via the platform. 

Continue reading below Shopify's New In-App Shopping Feature on TikTok — Merchants can now sell directly to TikTok audience 2

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Shopify's New In-App Shopping Feature on TikTok — Merchants can now sell directly to TikTok audience 3
Shopify's New In-App Shopping Feature on TikTok — Merchants can now sell directly to TikTok audience 4

TikTok is one of the fastest-growing social media entertainment platforms in the world. With million-plus active users on TikTok, Shopify has witnessed a 76% increase in installs and social media commerce. And with the Shopify-TikTok partnership, Shopify merchants can now connect and reach their customers as and when they need to. 

  • Shopify's New In-App Shopping Feature on TikTok — Merchants can now sell directly to TikTok audience 5

Shopify’s new in-app shopping feature and product discovery experience on TikTok will give the commerce scaling opportunities to creators to diversify and boost new-age entrepreneurial goals and vision. 

If you are a Shopify merchant, have a storefront powered by Shopify and a TikTok profile. You can add a shopping tab on your TikTok profile by first creating a TikTok for Business account then syncing your product catalog. Once you’ve synced your catalog, you will be able to develop your mini-storefront on TikTok and link your Shopify store directly.

Sellers can link their products directly in videos through tagging, allowing TikTok users to shop now and purchase their products from videos alone.

Shopify — TikTok Shopping Pilot 

The TikTok Shopping pilot — for the timbering is open to the US and UK-based Shopify merchants only, with a select few from Canada. You can seek early access to the pilot by sending a request through Shopify’s TikTok Channel. 

The TikTok Channel for Shopify is an app that you can install to create video ads and manage and track your orders. You can use the app to promote your products on TikTok, target your audience based on their location, demographic, optimize marketing campaigns, and more. 

The future of commerce is not binary. It’s where your consumers are at, where they want to spend their dollars, where they want to shop — And that’s where “social commerce” comes into being. Now that Shopify merchants can link and tag their products on TikTok organically, their consumers will develop trust and connect organically and not by force. 

Shop Pay Open to Non-Shopify Merchants Selling on Google and Facebook

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Shopify announced on Tuesday, 15 June, 2021, its one-click checkout solution — Shop Pay — will be become available to non-Shopify merchants selling on Google and Facebook. 

Earlier, it had expanded its integration on Facebook and Google — and now with its accessibility to merchants who are not selling through Shopify-powered online stores — has opened doors of opportunities to eCommerce business owners, with its one-click checkout service, Shop Pay. 

Google sellers will be able to use Shop Pay by the end of 2021, and merchants selling via Instagram and Facebook can use the tool by the end of summer this year. 

An accelerated one-click checkout solution — Shop Pay — was launched in 2017. It was designed and built by Shopify to offer merchants and their customers a seamless checkout experience. The one-click checkout feature of Shop Pay provides customers a quick and simple transaction process by totally getting rid of multiple form-filling and checkout field applications. 

Shop Pay allows customers to save their data, like, credit card information, email address, billing and shipping details, enabling them to complete their checkout process without any hassle. 

In February 2021, Shopify partnered with Facebook and proceeded with Shop Pay expansion to Instagram and Facebook. However, then the checkout service was only functional for Shopify merchants doing business on Facebook and Instagram. 

Continue reading below Shop Pay Open to Non-Shopify Merchants Selling on Google and Facebook 6

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Shop Pay Open to Non-Shopify Merchants Selling on Google and Facebook 7
Shop Pay Open to Non-Shopify Merchants Selling on Google and Facebook 8

Shopify further accelerated its partnership with Google who gave the eCommerce platform’s 1.7 million plus merchants the opportunity to reach customers through Google Search and its multiple services, like, Google Maps, YouTube, Lens and Google Images. 

Shop Pay offers 70% faster checkout than other service provides and over 1.72x higher conversion rate — which will provide merchants to experience lower abandoned cart rate. 

The fact that merchants can integrate Shop Pay with Shop and mobile app of Shopify, makes it a better option than traditional checkout services. Merchants can not only track and analyze their online orders but also manage returns as well. 

Shopify’s Shop Pay expansion is predicted to gain a market share of about 23% and give an nudge-edge to other notable payment services, with the likes of Apple Pay, PayPal, and Venmo. 

So, why should you use Shop Pay? 

If you want to deliver an effortless shopping experience to your customers, then Shop Pay is your ultimate checkout partner. Once a customer uses Shop Pay, his / her information is stored for purchases he/she will make in the future. As a result, the process makes for secure and faster checkout transactions, with a single click.

Google Channel Shopify App – 2021 eCommerce Plugin for Customer Reach

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Google at the 2021 I/O conference announced a partnership with Shopify and shopping expansion — Shopify merchants can get their products listed and discoverable across Google Search, Google Shopping, YouTube, and other primary Google services. Google Channel is a Shopify App that will help merchants to reach their target audience and potential customers, as well as, get discovered across Google channels. 

Google Channel — is amongst the top Shopify apps for marketing — and it’s available for free (applicable charges present). 

Continue reading below Google Channel Shopify App - 2021 eCommerce Plugin for Customer Reach 9

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Google Channel Shopify App - 2021 eCommerce Plugin for Customer Reach 10
Google Channel Shopify App - 2021 eCommerce Plugin for Customer Reach 11

There are three awesome brownie points that you can get by using one of the best Shopify apps – Google Channel

  • Get discovered on Google, irrespective of your budget through the product promotions with Google’s free listings and strategic Smart Shopping campaigns
  • Utilize Google’s services to reach your targeted audience and potential shoppers, who are searching for products that you sell on your Shopify store
  • Analyze and optimize your campaign by tracking its results without Google Analytics or any other tools

How to configure Google Channel Shopify app?

Before we get into the step-by-step process of configuring the Google Channel app on your Shopify store, let’s follow up and work on a few prerequisites.

  • Check out the Google Channel Requirements to determine whether your Shopify store is qualified to start a Smart Shopping campaign or not
  • Create an alias Google email account — which is basically your admin user account for Google Ads Account 
  • Once you’ve sorted these two aspects of the prerequisites, install the Google Channel Shopify app from the Shopify app store 

Here’s an easy way to setup Google Channel app on your Shopify store 

  • Log onto Shopify with admin credentials 
  • Click onto Sales channels and opt for “Google”
  • Next, click on “Connect Google Account” and select either “create a new Google Account” or existing “Google Account”
  • Provide the Google Account information accessibility to Shopify 
  • Check all the details you’ve added and click on “review” to complete the setup
  • Now, click on Google and go to “overview” 
  • Once you’ve clicked on “Overview”, select “Get Started” 
  • After you’ve selected “Get Started”, you will come across the following programs — “Free listings,” “Marketing,” and “Product feed” 
  • One of the last few steps is to either create a Merchant Center account or select an existing account 
  • Configure Merchant Center product feed sync through Shopify store 
  • Next, click on “Product Feed Sync” and select “Get Started” 
  • Click on your Shopify store and select “Connect”
  • Click on “Shipping Settings” and “Target Market” for confirmation and then click “Save” 

Get review confirmation of your products by Google within 3-5 business days. 

Continue reading below Google Channel Shopify App - 2021 eCommerce Plugin for Customer Reach 9

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Google Channel Shopify App - 2021 eCommerce Plugin for Customer Reach 13
Google Channel Shopify App - 2021 eCommerce Plugin for Customer Reach 11

Reasons to integrate Google Channel app into your Shopify store:

The first reason is that it is a process of easy and automatic migration of your products to the Google system to make them appear at the top of the page of Google searches. And secondly, it is all about simplification of data feed. Apart from Google Channel, you should also incorporate your Shopify store with marketing and data apps. Check out these top Shopify apps.

With the recent partnership and shopping expansion, Google and Shopify are set to give a competitive edge to retail stalwarts — Amazon and Walmart. Shopify Merchants — therefore — should make the most of these Shopify apps and tools to get out there, appear on Google Search results and reach their customers for driving conversion and sales. The Google Channel integration will help Shopify merchants to become discoverable and accessible by their target audience. The fact that configuring and processing the app is super convenient and easy, makes it a hassle-free experience for the Shopify merchants. All you need is the right set of strategies and techniques to move forward with the app and its process.

Google’s Shopify Partnership and Shopping Expansion: Google I/O 2021

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The Google I/O 2021 — the conference for software developers — made some significant announcements. One of them is set to shake off the eCommerce market and looming competition in the niche by bigwigs like Amazon and Walmart. Google announced its partnership with eCommerce savant — Shopify — and its online shopping expansion. 

Google partnering with Shopify means opening doors to the latter’s over 1.7 million merchants. The shopping expansion will allow Shopify merchants to make their products searchable and explorable in Google Search, Google Images, YouTube, Shopping, and elsewhere. 

What does the Google partnership with Shopify means?

The partnership means — a storehouse of opportunity that Shopify merchants can now use to give tough competition to major advertisers and Amazon — who continues to power up its advertising investments in the eCommerce industry. 

The integration will allow Shopify’s merchants to become discoverable across all Google platforms and reach consumers via Google’s pioneer services, like Google Search, Shopping, and others. 

The merchants have to simply sign-up to enable their products to become discoverable in the “shopping journeys” of Google — which accounts for over 1 billion and transpiring daily via Google Maps, Google Search, Google Images, Google Shopping, YouTube, and Google Lens. 

This dominant Google I/O 2021 announcement — experts opine to be a preparatory move on the part of both “search” and “eCommerce” primary to compete against Amazon — who is expanding its commercial query-related search ads and shaking the core of Google. 

Continue reading below Google's Shopify Partnership and Shopping Expansion: Google I/O 2021 15

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Google's Shopify Partnership and Shopping Expansion: Google I/O 2021 16
Google's Shopify Partnership and Shopping Expansion: Google I/O 2021 17

How can Shopify Merchants get their products discoverable on Google’s services? 

Though the specifics of the process aren’t defined yet, it can be aligned with the fact that Shopify merchants can get their product lists within Google Search and its other services based on their annual interest and engagement rate. 

Google is also evolving its eCommerce discovery avenue with “Shopping Graph.” The integration will enable Shopify merchants to get linked with the “Shopping Graph,” — which will drive Google users to their products via their product listings. 

So, for Shopify retailers, the simplified integration process will essentially link them into this updated Shopping Graph, ensuring more Google users looking for certain products will find their listings.

What is a “Shopping Graph?” 

Straight from the horse’s mouth, “The Shopping Graph is a dynamic, AI-enhanced model that understands a constantly-changing set of products, sellers, brands, reviews and most importantly, the product information and inventory data we receive from brands and retailers directly – as well as how those attributes relate to one another. With people shopping across Google more than a billion times a day, the Shopping Graph makes those sessions more helpful by connecting people with over 24 billion listings from millions of merchants across the web. It works in real-time so people can discover and shop for products that are available right now.” ~ Google. 

According to Google, the company wants to invest in making more people discover products, learn about them and ultimately complete their purchases. It’s all for an open network of shoppers and retailers to grow businesses by making them more discoverable to their customers than before. 

Google’s support for inclusivity has worked on two primary steps:

  1. Elimination of commission fees 
  2. Free for sellers 

However, the Google and Shopify integration does not include every storefront. It all depends on the Shopify merchants and their active involvement to make their products discoverable on Google. So, it’s all aligned with search engine optimization and campaigning by Merchants to get listed.