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Google’s Shopify Partnership and Shopping Expansion: Google I/O 2021

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The Google I/O 2021 — the conference for software developers — made some significant announcements. One of them is set to shake off the eCommerce market and looming competition in the niche by bigwigs like Amazon and Walmart. Google announced its partnership with eCommerce savant — Shopify — and its online shopping expansion. 

Google partnering with Shopify means opening doors to the latter’s over 1.7 million merchants. The shopping expansion will allow Shopify merchants to make their products searchable and explorable in Google Search, Google Images, YouTube, Shopping, and elsewhere. 

What does the Google partnership with Shopify means?

The partnership means — a storehouse of opportunity that Shopify merchants can now use to give tough competition to major advertisers and Amazon — who continues to power up its advertising investments in the eCommerce industry. 

The integration will allow Shopify’s merchants to become discoverable across all Google platforms and reach consumers via Google’s pioneer services, like Google Search, Shopping, and others. 

The merchants have to simply sign-up to enable their products to become discoverable in the “shopping journeys” of Google — which accounts for over 1 billion and transpiring daily via Google Maps, Google Search, Google Images, Google Shopping, YouTube, and Google Lens. 

This dominant Google I/O 2021 announcement — experts opine to be a preparatory move on the part of both “search” and “eCommerce” primary to compete against Amazon — who is expanding its commercial query-related search ads and shaking the core of Google. 

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How can Shopify Merchants get their products discoverable on Google’s services? 

Though the specifics of the process aren’t defined yet, it can be aligned with the fact that Shopify merchants can get their product lists within Google Search and its other services based on their annual interest and engagement rate. 

Google is also evolving its eCommerce discovery avenue with “Shopping Graph.” The integration will enable Shopify merchants to get linked with the “Shopping Graph,” — which will drive Google users to their products via their product listings. 

So, for Shopify retailers, the simplified integration process will essentially link them into this updated Shopping Graph, ensuring more Google users looking for certain products will find their listings.

What is a “Shopping Graph?” 

Straight from the horse’s mouth, “The Shopping Graph is a dynamic, AI-enhanced model that understands a constantly-changing set of products, sellers, brands, reviews and most importantly, the product information and inventory data we receive from brands and retailers directly – as well as how those attributes relate to one another. With people shopping across Google more than a billion times a day, the Shopping Graph makes those sessions more helpful by connecting people with over 24 billion listings from millions of merchants across the web. It works in real-time so people can discover and shop for products that are available right now.” ~ Google. 

According to Google, the company wants to invest in making more people discover products, learn about them and ultimately complete their purchases. It’s all for an open network of shoppers and retailers to grow businesses by making them more discoverable to their customers than before. 

Google’s support for inclusivity has worked on two primary steps:

  1. Elimination of commission fees 
  2. Free for sellers 

However, the Google and Shopify integration does not include every storefront. It all depends on the Shopify merchants and their active involvement to make their products discoverable on Google. So, it’s all aligned with search engine optimization and campaigning by Merchants to get listed. 

2022 Top 6 Techniques to Optimize your Shopify Store for Mobile

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Mobile optimization is the process of making your website adjustable on mobile device screens. The techniques to optimize an eCommerce site for mobile devices involve the use of design and development methods to customize your Shopify store site content and components to flow smoothly between different mobile devices.

This hassle-free and uninterrupted browsing of sites on every device provides the audience with a better user experience and delights and engages them to take the intended call to action on your site. 

Mobile optimization is specifically essential for eCommerce websites or online shopping sites because it covers a crucial part of achieving the best customer journey – from seamless product browsing, liking, and making a prompt purchasing decision. 

Why is mobile optimization important for your eCommerce site?

The core principle of mobile optimization is ADEC – Attract-  Delight – Engage – Convert. 

We won’t get into the statistics and numbers because it’s a given – Mobile is the game-changer. It’s changing the way we consume and engage with content online. Mobile has – and continues to – change how we get things done. 

Mobile helps users make quick purchasing decisions. 70% of users have done research and analysis of products they planned to buy using their smartphones and then purchased the said products. 

Optimizing your eCommerce sites for mobile devices will increase the rate of user attraction, smoothen the delight gap, boost engagement, and ultimately drive the conversion rate. You’ll find several methods to optimize your Shopify store or any eCommerce site for mobile. However, I’m going to share “three-must-use” mobile optimization techniques that’ll sure-shot increase conversion rate. 

6 must-use ways to optimize your Shopify store for mobile 

User-First, Mobile-First Design 

The design philosophy of the “mobile-first design” concept involves creating experiences for your users by keeping their interest as the topmost priority. 

The mobile-first design process starts by designing for the smallest screen first, which is the mobile device screen. Adopting mobile-first design philosophy and approach will enable your eCommerce site to deliver a seamless user experience. 

It’s not the same as a responsive design. 

Mobile-first design is not a mobile responsive design method. Both are specific design philosophies. Web designers work on mobile responsive design to make their content fit on different browsing screens. And the process usually involves designing for the desktop screens first – which might cause the mobile version to become clumsy. 

In the mobile-first design process, you design for mobile browsing first. And since mobile viewing calls for a lean and progressive browsing experience, the design process advances the desktop version. All in all, the mobile-first design is refined, accommodates the basics of browsing, and offers a better user experience. 

4 Must-use Mobile-first design points 
  • Work on a visual hierarchy, which means arranging and presenting website UI elements in accordance with their significance to your users, so that they can browse through your site without any hiccups, engage with the content and information and make smooth and quick buying decisions 
  • Design clickable elements that allow users to click instantly on buttons, without experiencing the frustration of zooming in or enlarging them while using their mobile devices 
  • Avoid using chunky or large content because most mobile users get frustrated when they have to engage with expansive content of any type. Use interactive elements, quick-to-scan words, and components to help create a direct communication flow and engage with your mobile users and make for a better mobile-first design. 
  • Make communication easy and direct with your mobile users. Use mobile communication elements, such as messaging, texting, WhatsApp messages, Instagram, Live chat, and Snapchat messages.

“Thumb Zone” Optimization 

Optimizing your site for the “Thumb Zone” is the second step to your Shopify store’s mobile optimization. 

But what is the “Thumb Zone,” and why should it matter at all? 

The “Thumb Zone” is the safe zone. It’s the part where our thumbs feel comfortable while using our mobile devices and browsing through the screens. It was the brainchild of UX researcher and expert Steven Hoober. He coined the term “Thumb Zone” after conducting a thorough study and research to analyze how different individuals held and used mobile devices. His study reported that 49% of mobile device users depended on a single-hand grip for device support, and 75% of them interacted on their mobile devices using their thumb. 

Steven Hoober’s research on “Thumb Zone” proved that most mobile-device users preferred single-handed usage of their devices. 

Therefore, it further ratifies the importance of “Thumb Zone” optimization in the process of mobile optimization of online stores for more comfortable and satisfactory user engagement. 

So, it’s only evident to optimize your online shopping site for the “thumb zone” by integrating important design and feature components in this specific zone for delivering the best user experience to your target audience. 

How to optimize the “thumb zone” for mobile optimization?

Before we go deep into the thumb zone optimization process, remember to design and develop a site that is easy to navigate and work with using our thumb. Also, showcase your brand’s key features in the middle of the mobile device screen. 

  1. Positioning is key to optimizing the thumb zone for a mobile-optimized site. Position critical tasks, such as – navigation menu, popular links, CTA (call-to-action) buttons, and back to homepage option – accessible and within user reach. 
  2. Keep the menu fixed at the bottom of the mobile screen. Doing so will make the tasks user-accessible and save necessary purchasing decision-making time for your customers.
  3. Parallax scrolling might give an “oomph” appearance to your site, but it’s not functional when it comes to mobile screens. It’s because actions and pages are not linked to the images. Furthermore, it works on a few customers’ minds, like in 3D video viewing – causing nausea. 
  4. Spacing is another vital aspect of thumb zone optimization. Remember to leave enough room in between elements when designing a mobile-first design website. The right spacing enables risk minimization and prevents users from clicking on buttons or links they don’t intend to otherwise. 
  5. Position the shopping cart within the thumb zone on a fixed menu or at the top. 

Mobile Checkout Page Optimization 

Mobile checkout page optimization is the basic principle of conversion optimization at mobile checkout. The process allows your customers to experience hassle-free and quick checkout. The first step to optimizing the mobile checkout page is to ensure that checkout is accomplished in less than two clicks. 

  1. Start by integrating your site with features like integrating payment gateways, such as PayPal, ApplePay, Venmo. Doing so will enable your customers to reach the “Thank You” page from their cart in no time soon. 
  2. Minimize the customer detail requirement protocol because involving your customers to type the end number of information will ultimately turn them away from the checkout page.
  3. Keep the checkout button above the fold of your mobile cart page, as it will make the checkout easy to locate and prominent. 

The Hamburger Menu 

As “meaty” as it may sound, having a “hamburger menu” is ideal for making your Shopify store mobile-ready. The menu offers direct navigational access to your users — which allows them to directly click on pages of their preference without having to go through any other preset orders. 

A hamburger menu is a valid mobile optimization strategy because it boosts speed and usability — thereby making for an awesome UX or user-experience dealmaker! 

What is a hamburger menu?

It is an icon integrated into apps and sites, which when tapped or clicked, opens a navigation drawer or side menu. It gets the name “hamburger” due to its resemblance to the stacking of a “hamburger.” 

The condensation of page options via a hamburger menu, enables users to make seamless purchases online, (as mentioned above, they don’t have to make through multiple options). And according to a University of Washington research, customers make higher purchases online when they can avoid making way through many options. 

The Pros and Cons of a Hamburger Menu:

Pros:

  • Seamless and intuitive use of online store via mobile
  • Saves screen real estate 
  • Gives direct access to users 
  • Effortless right thumb navigation 

Cons:

  • Might occupy screen real estate’s large block 

How to optimize Hamburger Menu?

  • Use the menu to show important pages
  • Label icon
  • Place the menu in an easy-to-access place
  • Category and subcategory optimization
  • Priority-based organization

Keep Main Navigation Visible 

Navigation on sites helps in reducing the cognitive load from visitors, which further ensures a higher conversion rate. Keeping your main navigation concise and at sight is key to the successful mobile optimization of a Shopify store. 

The strategy helps in making customers navigate what they want and find the same easily through your Shopify store, without beating a sweat! 

It’s quite evident that users swipe or scroll through the mobile site to access the desired products or details. However, there are higher chances of them missing vital information with a wrong swipe or missed scroll. The action not only will cost you a sale but also a potential long-term customer. 

Keeping your main navigation menu in sight and fixed, including your homepage link, CTA button, and checkout link will make sure your visitors have access to all the priority-based details at sight. 

Mobile Form Optimization 

We use forms on sites to collect important user information, which is further used for transactions, registration, and other vital online activities. When it comes to mobile sites, forms deliverance is critical. Slow loading form will turn off your customers and prevent them from making the desired purchases online. 

So, what are the best mobile form optimization strategies?

  • Keep the forms concise and short 
  • Build a multipage form in case you cannot have a short form 
  • Use drop-down menus, auto-answers, and radio buttons, as they will cut down on typing efforts 
  • Keep the form fields that of a finger size 
  • Keep the font size to 16px. More or less will create an accessibility hindrance to users with visual impairment
  • Use field masks to increase form completion speed and reduce errors

Must-Have Apps For Multilingual Shopify SEO

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Mandarin Chinese is the top spoken language in the World, comprising over 1.1 billion Mandarin-Chinese speaking people.

So, does it mean every website should be in Mandarin?

Well, the answer is no. But wouldn’t you want to reach out to the 1.1 billion Mandarin-speaking users?
Fortunately, eCommerce platforms like Shopify have multilingual integration features. And to make your Shopify store globally accessible, you should develop a multilingual site. 

Why have a Multilingual Shopify site?

Must-Have Apps For Multilingual Shopify SEO 4

The best part of having an eCommerce business is global accessibility and a wider market reach. And with a single-language integrated online store, you are bound to miss the mark. 

If you think translating your store’s content directly will work then you’re definitely living under the rock. Translating content will lead to miscommunication and loss of authenticity. 

How a multilingual Shopify store boosts SEO? 

  1. Complete SEO in multiple languages
  2. Stronger positioning in global market 
  3. Ability to capture a whole new market that your competitors might not be working with 
  4. Increase in the store’s sales and revenue

A multilingual Shopify site will not only help you in boosting your existing customer base but also increasing the retention rate.

What is a Multilingual SEO?

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Multilingual SEO (Search Engine Optimization) ensures content optimization in multiple languages. Let’s say you have an online store that sells Shopify apps. And you want to drive sales from Italy. So, you translate your content into Italian and create another website in English.

 But, what if you want to target the Spanish speaking population in the USA itself? Will you create another site translating the content into Spanish? 

Here’s where a multilingual SEO proves handy. It’s best for eCommerce businesses with a global clientele network.

How to set up a multilingual site on Shopify?

Must-Have Apps For Multilingual Shopify SEO 6

Building a Shopify store that is multilingual is easier than you think. 

The Shopify app store offers multiple apps. You can use anyone to convert your online store into a multilingual business. 

But it’s important to choose the right app. 

How to choose the right Shopify multilingual app?

  1. Select an app that’s easy to install, comes with a user-friendly interface, and also looks good when implemented on your store page. 
  2. Another significant feature you need to look into is whether the app automatically translates the page for you or not. And whether you need to manually add the translations.

Top 5 Multilingual Shopify Apps

Langify

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If you want an app that already has a multi-language store manager with a good reputation, then Langify is the one for you. The app creates an entirely new domain for every language. It also offers other features – like, SEO optimization for each language, sitemaps, and support for Right-to-Left translations. 

However, Langify is unable to automatically translate pages for you. The app manages those pages that have already been translated. So, the process of setting up a multilingual page may be time-consuming for an average person. 

But, this may be done so that app users/store builders can edit the content of the store to bring it as close to the emotions they want to convey as possible.  

Pros: 

  • User-Friendly Installation 
  • Easy to navigate UI
  • Unlimited SEO-optimized languages 
  • Import/Export options – CSV, PO/MO, XLIFF, JSON

Cons: 

  • Automatic translation not available
  • It takes time to set up 

Cost: Free 3-day trial, then $17.50/month

Panda Language Translate

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If you want an app that’s easy to install, then Panda Language Translate is ideal for you. You can do the set up in a minute. It offers automatic translations for all languages and supports RTL translations. User Interface is fundamental and comes with complete functionality. 

One major negative is that the app uses Google Translator, which is not very accurate. The language switcher, although accurate, does not really capture the essence of sentences or sentence structure.

Pros: 

  • 3 easy ways to install the app 
  • User Interface is easy to install and is super-friendly 
  • Automatic dynamic translations

Cons: 

  • Cannot be customized
  • User Google Translate 
  • Integration in the store is unprofessional

Cost: Free 7 days trial, then $7.99/month.

LangShop

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LangShop is a smart and customizable app. The app offers numerous configuration options. It uses Yandex API for automatic translations. It also has unlimited language and SEO optimization support. 

With the app, you can even use a currency switcher that allows customers to switch from one currency to another. 

One major setback of LangShop is that it does not support RTL translations. Also, it is a time-consuming process as you need to set up preferences and choose options. 

Pros: 

  • User Friendly 
  • Unlimited customization 
  • Automatic Yandex API translation 
  • Currency switcher 

Cons: 

  • Does not support RTL 
  • Set up is time-consuming

Cost: Free 3-day trial, then $17.99/month

Multi Lingo

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Multi Lingo is a cross between the Panda Language Translate and the Lang Shop app. It has reliable support for RTL translations and the Yande API translator. 

The app is also available with customization options. Since it is hosted on Amazon’s cloud servers, loading speed is not an issue anymore. 

But the app falls short on the design side. The app also does not integrate optimally with the stores. 

Pros: 

  • Easy to set up 
  • No knowledge of coding is required 
  • Automatic Yandex API translations
  • Supports RTL translations

Cons:

  • User Interface is outdated 
  • Customization is limited 
  • Does not integrate well with the store 

Cost: Free 7-day trial, then $5.99/month

Weglot

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Weglot is a powerful and easy-to-setup translation app. The app is search engine optimized, uses sub-directories for Google, and allows users to leverage human and machine translations. 

The app also has additional features, like a development environment, checkout, and email translations, and invoice integration to send documents in the customer’s language. 

Pros: 

  • Easy installation and set up 
  • User Interface is friendly 
  • Supports RTL text 
  • Provides advanced translation features
  • Allows complete store translations

Cons:

  • No Import/Export options – CSV, PO/MO, XLIFF, JSON

Cost: 

Free 10-day trial, then £9.90 to £49.90/month.

Conclusion

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No matter the app you select, make sure your translations are not forced. Keep in mind that your customers who are looking at your Shopify store in that language might ask a question in that language as well. Make sure you have multilingual support as well. 

Also, try and change the language voice or set according to the language you are writing. Google may get confused if the languages of the pages are similar.

2022 Top 28 Best Shopify Chat Apps for Awesome Customer Experience and to Drive Sales

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Customer behavior has changed over time. The transition from offline to online purchasing has led to the need for a new source of communication. And adding an “avatar-only” chatbot will not work. Today our users want to access trust before making any purchase online. And a chat feature integration, (eg, a list of 25 Shopify Chat Apps) with non-robotic and empathic messaging, will bridge the gap between your online shop and target audience.

Being able to talk to someone on the team, or discuss problems with an order, or even discuss delivery options, means instant gratification for customers. Using Shopify chat apps can help you build a professional relationship with your potential customers.

Why do you need to integrate your eCommerce site with Shopify chat apps?

Live chat apps have the highest satisfaction level as a customer service channel, with a 73% approval rating. That is more than any other customer service channel. Imagine how happy your customers would be if you had a live chat feature in your online store.

When choosing a chat feature, you need to make sure it suits your brand and has the features you want. So, let us check out the top 28 Shopify chat apps that you can choose from to boost customer experience and conversion rate:

Top 28 best Shopify Chat Apps — best for your eCommerce business

Facebook Live Chat

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Facebook Messenger app on Shopify is right now one of the top live chat apps available. Nearly everyone has access to Facebook, and Facebook Live chat helps keep a record of conversations for people to reply to later.

Facebook takes its B2C communication very seriously, and with this app, it bridges the gap between the customers and the businesses. This app allows Shopify store owners to add the recording of all conversations functionality to their website. In addition to this, the app is also user-friendly and can help you connect with the 1 billion Facebook users without any hassle.

Key Features of Facebook live chat: 
  • Supporting customers via Facebook Messenger on the website
  • Increasing potential customers with over 1 billion users
  • Backup if chat history for both store owners and customers 
  • Loads asynchronously 
  • No coding knowledge required 
  • Fully customizable app 
  • Mobile friendly
Pricing:

Starter Pack – $12.99/month 
Express Pack – $29.99/month 
Platinum Pack – $79.99/mon

Live Chat by Combidesk

2022 Top 28 Best Shopify Chat Apps for Awesome Customer Experience and to Drive Sales 14

The Live Chat software by Combidesk is a great way to not only improve customer interaction but also increase conversion rates. Having a virtual sales representative in your webshop will help remove communication barriers between you and the customer, and has the potential to improve sales.

Key Features of Live Chat by Combidesk:
  • Automatic installation of chat module in the Shopify store
  • Complete customer information detailed in the chat module 
  • Current products in the shopping basket shown in the chat dashboard
  • Live monitoring of visitors – where they came from, current URL, page history, etc 
  • User-friendly panel with saved chats, message templates, Q&A responders
  • The app integrates Shopify data with the chat dashboard
Pricing:

$5/month and is based on usage.

Embedded Chat

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Sometimes chatting with your customers isn’t only about communication. It is about building a community that is loyal to your brand, that engages and purchases items from your store because they trust you. This is where Embedded Chat comes in. It creates a chat room on your website that your loyal customers can access. 

Users can invite their social media contacts to join them in conversations. This helps you sell more products and helps build a social media standing for potential customers to view.

Key Features of Embedded Chat:
  • Fully customizable chats
  • Users can invite friends from social media contacts 
  • Creating a community loyal to your brand 
  • Unlimited chat rooms and users 
  • Real-time feedback for store owners
Pricing:

15 day Free trial period. 
Basic Plan – $9/month
Pro Plan – $29/month

Chataffy

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Want to connect with your customers but don’t have the time? Then try Chataffy.

The app provides access to experienced chat agents who will connect your brand to your store’s visitors at any time of the day of the week. These experienced agents will assist visitors with questions and help generate leads for your store.

The agents also offer customers with live customer support, which means that you do not have to deal with hundreds of emails from customers about their issues. The experienced agents will handle it all.

Key Features of Chataffy:
  • High-quality chat options installed on the website
  • Chat agents available 24/7 
  • Professional and experienced chat agents that provide valuable customer support and lead generation services 
  • Helps Shopify store owners build a customer-centric brand
Pricing:

10-day Free trial.
Basic Plan – $199/month
Plus Plan – $399/month
Pro Plan – $699/month

Floating Chat Bubble

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The floating chat bubble helps connect with customers and improve conversions. The chat system is compatible with ‘Many Chat’ and ‘Facebook Messenger’ and does not require any coding experience to set up.

This easy-to-all install app has no compatibility issues with other themes and apps, and it only requires the installation to be used in a store.

Key Features of Floating Chat Bubble:
  • Engage with visitors on ManyChat or Facebook Messenger
  • No coding experience required for set up 
  • Use the Floating Bubble app to add customizable widgets in store 
  • Engage with customers and connect with them on a personal level
Pricing:

7-day free trial. $4.99/month.

WhatsApp Chat – Live Chat

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Life as a Shopify store owner is anything but easy. But keeping a connection with customers is now a breeze. With the WhatsApp chat app, you can now connect with your customers and send pre-configured messages, CTA buttons, and personalized customer support.

All you need to do is enter a phone number and hit the ENABLE Button.

Key Features of WhatsApp Chat:
  • Complete customization of chat visuals to match your brand 
  • Connect with customers on real-time 
  • Pre-configured app 
  • Get started with only a WhatsApp number
Pricing:

Free App available. Unlimited Plan only $2.95/month.

Tidio Live Chat

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Tidio Chat has helped Shopify store owners increase sales by 40% by merging live chat, and marketing automation into one but also including excellent customer experience. Tidio live chat has the combined option of real-time connection with you and connecting with bots when you are busy.

The Tidio app is perfect for Shopify store owners who want to keep their line of communication open with their customers. When you are available, you can answer all their queries, and the other times, the Bots are there. If there is any query, the bots cannot answer then they directly transfer the question to an operator. The app also works with recovering abandoned carts. If the customer doesn’t get an answer right away, you can connect with them later via Facebook Messenger and solve their issues.

Key Features of Tidio Live Chat:
  • Supports multiple languages 
  • Completely automated to help save time 
  • Customizable app to help keep in tune with your brand 
  • Offers complete integration with over 20 different apps
  • Various automation and bot templates to boost sales 
  • 24/5 customer support
Pricing:

Basic Plan – Free
Communicator Plan – $18/month 
Chatbots Plan – $18/month

Gorgias – Live chat & Helpdesk

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Gorgias is a chat app that allows the Shopify store to provide a complete customer service system. Gorgias not only does live chat services but also customer services across email, text, social media, and support tickets. The app is powerful enough to help you see the complete order details of any customer contacting you. This enables you to refund, cancel or duplicate orders without having to search for more information. The app also uses customized templates and automation to provide complete customer satisfaction and retention.

Adding to this, Gorgias also provides a complete history of the chat conversations and the entire history of visits to your website.

Key Features of Gorgias – Support & Live Chat:
  • Manage conversations with customers via email, chat, phone, and social media 
  • See customer live chats and message history 
  • Respond instantly with live chat 
  • See customer support details and orders on the same ticket 
  • Respond with pre-made templates 
  • Eliminate ticket backlogs and create rules to manage inbox 
  • Trigger live chats and contact forms on pages like checkout 
  • Integrate with other apps like loyalty, payment, shipping 
  • Award loyalty points without leaving the chat 
  • Cancel, refund and duplicate orders with a click
Pricing:

7-day Free trial
Basic Plan – $60/month
Pro Plan – $300/month
Advanced Plan – $750/month

Facebook Messenger Marketing by ShopMessage

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The Facebook Messenger Marketing App, developed by ShopMessage, is a conversational tool that drives sales. The chat window uses smart pop-ups to connect with customers as soon as they log in with their Facebook accounts.

Key Features of Facebook Messenger Marketing:
  • Connect with customers in real-time by using Facebook Messenger 
  • Customize smart pop-ups 
  • Automatically update order plugins and shipping updates 
  • Acquire new customers from Facebook Ad manager 
  • Keep promotions targeted with dynamic discount codes 
  • Give customers access to details like targeted products, support links, and interactive FAQs.
Pricing:

30-day Free Trial. Starting range $9/month for 250 recipients, and $25 for every 1000 additional recipients.

Reamaze Live Chat Helpdesk + Bot

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The Reamaze Live Chat app is perfect for Shopify store owners who have more than one business in the app. The app can be utilized across multiple networks of stores without needing any coding knowledge. 

Reamaze allows store owners to chat with potential customers and helps with marketing automation and helpdesk ticketing. You can use the app to manage communication in social media like Facebook, Twitter, and emails from customers. The app also allows users to check the order status details, browsing history, and current cart details. You can also cancel/refund orders from the app directly.

Key Features of reamaze live chat helpdesk + bot:
  • Pre-made bots to help answer order related queries 
  • Build your own multi-step chatbot to help and guide customers 
  • Create workflows to route, reply, assign and add tickets in your Helpdesk 
  • Show status pages to alert customers
Pricing:

14-day Free Trial.
Reamaze Basic Plan – $20/month
Reamaze Pro Plan – $40/month
Reamaze Plus Plan – $60/month
Enterprise Custom – $500/month

Live Chat + Product Cards

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The Live chat solution provides Shopify store owners with a unique feature of recommending products to customers. The app also offers invitations to chats with customers instead of waiting for customers to approach the team.

Key Features of live chat + product cards:
  • Recommend products directly to customers in the chat window 
  • Initiate conversations without waiting for customers 
  • Live chat options that appear on every page 
  • Detailed customer information and customer insights to increase conversion rates
Pricing:

14-day Free Trial.
Starter Plan – $19/month
Team Plan – $39/month
Business Plan – $59/month

HelpCenter – FAQ & HelpDesk 

HelpCenter FAQ and HelpDesk Shopify app by Vertex LV is the ultimate customer support app. You can access your customer inquiries via Live Chat, Facebook Messenger, and email all on one platform. Along with this, you can also create an intuitive and easy-to-understand-and-navigate FAQ page for your customers. It’s a user-friendly, interactive, and super effective customer service app that will not only save communication time but also deliver the best customer experience. 

Key Features of HelpCenter – FAQ & HelpDesk 

  • Connect with your customers in real-time, as well as, after office schedules
  • Management of inquiries via chat, email, and FB messenger in one platform 
  • Easy access to your customer inquiry and purchase history
  • Create a search engine optimized and multilingual FAQ page, integrating with your online store
  • Feature of easy FAQ page content import and export to another shop saves time and effort
  • FAQ page upgrading features with up-sell, cross-sell, promotion, and more 

Pricing:

14-day free trial with $4.95 / mo Premium and $29.95 / mo Professional plans to choose from. 

Tawk.to Live Chat 

Tawk.to Live Chat Shopify app by Tawk.to is a free messaging app — that you can use to chat and monitor website user activity in real-time. You can also use the app to assign conversations to your team and help them collaborate and respond to your customers. 

Features you can enjoy using tawk.to Live Chat:

  • Accessibility of over 45 languages 
  • Geo IP tracking 
  • Unlimited customer data and history 
  • Group messaging 
  • JavaScript API
  • Enjoy over 1880 emojis 
  • Screen sharing for easy communication 
  • Instant desktop notifications 
  • Track engagement 
  • Track sentiment 
  • Messaging filters 
  • Detailed reporting feature
  • Limit and unban visitors 
  • Customized tabs

Pricing:

Tawk.to Live Chat is available for free. All you need to do is add a JavaScript snippet to the site and get going with the app. 

Chatra Live Chat 

Chatra Live Chat by Roger Wilco LLC is a cloud-based live chat platform, built with an awesome user interface. It targets eCommerce retailers and small businesses by integrating sites to initiate communication with their visitors and customers automatically. It’s easy to use and seamlessly connects customers. 

Features Chatra Live Chat offers:

  • Group chat functionality 
  • Cart saving 
  • Real-time visitor list
  • Chat notes
  • Read receipts 
  • Facebook Messenger integration 
  • Multi-lingual chat widget 
  • Typo correction 
  • Intelligent contact form bot
  • Integration solution with Google Analytics 
  • Live chat customization 
  • Offline messaging 
  • File transfer and more 

Pricing:

Free 

LiveAgent Live Chat 

LiveAgent live chat app integration with Shopify store is more than a live chat tool. It is the ultimate communication resource that helps you engage with your visitors in real-time. The Live Customer Chat empowers customer trust for your brand and gives the requisite confidence to shop and buy online, thereby boosting your eCommerce conversion rate. 

Features LiveAgent Live Chat offers:

  • Seamless management customers across all channels 
  • Transformation of leads into potential customers 
  • Quick support to customers 
  • Real-time chat 
  • Fully customizable chat button 
  • Proactive chat invites 
  • Customizable chat button animation
  • Chat window docking 
  • Chat embedded tracking 
  • Chat distribution 
  • Website visitor data and tracking 

Pricing:

Free plan is available along with Ticket Plan @ $15/mo, Ticket + Chat Plan @ $29/mo, All Inclusive Plan @ $39/mo

Chat Button by GetButton

Chat Button by GetButton is a powerful tool, built to help Shopify Merchants to boost both customer experience and conversion. You don’t require any coding skill to install the app — you can do it without it. Chat Button is easily integrated with messaging apps — WhatsApp and Facebook Messenger. 

Key Features of Chat Button:

  • Seamless, hassle-free, and instant installation 
  • Customizable greeting messages 
  • Responsive across all devices 
  • Easy integration with WhatsApp, Facebook Messenger, Telegram, Snapchat, Viber, and Line 

Price

Free 

Facebook Chat Box 

Facebook Chat Box by Autoketing is one of the best Shopify chat apps. The app helps you to connect with your customers without any hassle. It is seamlessly integrated with Shopify’s chat app. You can allow your customers to directly message you via your FB Messenger, help them with the necessary support through online conversations, and more. The app is also built to engage customers with brand promotions, like, popup and discount codes. 

Key Features of Facebook Chat Box 

  • Connect customers through FB messaging 
  • Drive sales by building customer-brand trust 
  • Build automated marketing campaigns via FB Messenger 
  • Order confirmation messages 
  • Smart reply feature 
  • Auto Messaging solutions that boost sales 
  • Abandoned cart messages 

Price

It comes with a 3-day free trial, Free plan, as well as, a Basic $4.99 / mo and Pro $7.99 / mo Plans. 

JivoChat 

JivoChat Live Chat is a business messenger compiled into a single platform. This all-in-one Shopify chat app allows teams to connect and communicate with customers through live chat, social media, email, and phone — anytime, and anywhere. 

Key Features of JivoChat:

  • Built-in CRM 
  • Smart triggers and visitor monitoring in real-time 
  • Omnichannel customer connection through Apple Business Chat, Facebook, email, phone, live chat
  • Typing insight allows you to check messages visitors are typing in 
  • The instant callback feature gives you the ability to call your customers in less than 27 seconds 
  • Multi-agent chat gives your team to open customer support chats 

Pricing 

Try out their 14-day free trial plan. 

Gobot – AI Chatbot 

Gobot – AI Chatbot with its conversational chatbot, helps businesses to grow, drive site leads, engagement and sales. Convert and boost sales with the chat app’s live chat integration and popups. You can use the Shopify chat app to display interactive messages automatically. 

Gobot Chatbot allows you to get an insight into your audience, learn more about your customer needs and enable you to make the necessary personalizations and recommendations to deliver the best shopping experience — especially via its AI-powered quizzes. 

Key Features of Gobot:

  • Seamless and instant integration with MailChimp and Shopify 
  • Awesome sequencing features for impactful drip mails 
  • Power to override AI chatbot and take hold of the customer conversation 

Pricing 

On-call pricing 

Shopify Chat 

When talking about top Shopify chat apps and not including “Shopify Chat,” is blasphemous!

Shopify Chat is an awesome conversational tool. It is a free sales channel that helps customers connect with merchants while shopping in their store. With the Shopify Chat, you can integrate a customized live chat button into a Shopify store — and enable Shopify Ping to manage your messages across all devices.  

Shopify Chat integrates with Ping and therefore its features are aligned with Shopify Ping. 

Key Features of Shopify Chat:

  • Chat button customization 
  • Real-time customer communication and engagement 
  • Product recommendations and promotions via chats
  • Acquire contact details of new and potential customers 
  • Provide customers automated order status 
  • Track and analyze Shopify sales through Analytics pages 

Pricing 

Free 

Formilla Live Chat

Formilla Live Chat Shopify app is developed and built to boost conversions and sales. With its targeted messaging solution, like the email messaging feature, live chat, and in-app messaging, you can connect with your customer, anytime and anywhere. It more than a support tool. The live chat Shopify app is the ultimate source to convert site visitors into potential and long-term paying customers. 

Key Features of Formilla Live Chat:

  • Real-time visitor management and monitoring 
  • Real-time website traffic monitoring 
  • Request chats and communication with visiting users 
  • Multi-channel communication 
  • Real-time collection and conversion of leads 
  • Targeted in-app messaging and automatic email 
  • Custom Chat Bots creation 
  • AI to learn more about customers 

Pricing:

There are monthly and annual plans – starting at $29.99 

LiveSupporti ‑ Live Chat

LiveSupporti Live Chat for Shopify stores gets you to engage and interact with your customers in real-time. You can add the live chat in your online store, customizing it with preferred colors, texts, and more. It’s an apt Shopify chat app to offer the best customer support and ticketing solutions. 

Key Features of LiveSupporti ‑ Live Chat:

  • Best in customer support 
  • Canned responses
  • Live chat 
  • Geotargeting
  • Routing/transfers 
  • Offline form
  • Fully customizable branding 
  • Site visitor tracking 
  • Third-party integrations 
  • Proactive chat 

Pricing:

You can use its free version, and free trial plans – try and test it and then opt for its $5/mo starting plan.

Olark 

Olark live chat app integration for Shopify stores is apt for Shopify Merchants with the ultimate goal to not only boost conversion but also conduct hassle-free customer communication as well. Olark widget offers instant activation and integration in your Shopify store, with full customization features. 

Key Features of Olark:

  • Chat notifications 
  • Chat transfers 
  • File haring 
  • Monitoring visitor details, and page tracking 
  • Monitoring chat volume 
  • Custom tags for chat tagging 
  • Emailed reports 
  • Visitor history 
  • Chat routing 
  • Visitor targeting 
  • Canned responses 
  • Proactive chats 
  • Offline contact forms 
  • Automatic greet messaging 

Pricing:

Free trial is available, along with a Pro Plan that you can access by connecting with the Olark team.

Apple Business Chat 

Apple Business Chat is by Shopify. It is one of the best Shopify chat apps that allows you to connect with your customers directly via the Messages app of Apple. Your customers can use Messages through their Mac, iPad, and iPhone to connect and communicate with you. They can also make hassle-free purchases within Messages through Apple Pay. 

Key Features of Apple Business Chat:

  • Customizable chat button you can add in the online store
  • Customers can use Apple devices to connect and enquire about your products and seek support 
  • You can send customers product recommendations, promotions, discounts, and more through a chat 
  • Real-time response to inquiries using Shopify Ping 
  • Track sales 
  • Fulfillment of Apple Business Chat orders via Shopify and more. 

Pricing:

Free 

Pure Chat – Live Chat 

Pure Chat is an easy-to-use and integrates live chat software for Shopify stores. You can connect with customers using live chat through each and every buyer’s journey and offer support in real-time. Pure Chat also offers the feature to customize chat widgets as per your brand and preference. The live chat integrates with HubSpot, Google Analytics, Zapier, and InfusionSoft. 

Key Features of Pure Chat:

  • Full-feature live chat integration to monitory visitors and analytics in real-time 
  • Easy to setup and install in-store 
  • Fully customizable to suit your brand 

Pricing:

The plan starts at $39/mo.

HubSpot Live Chat

The live chat app from HubSpot is a seamless way to connect and communicate with your visitors. It is ideal for small businesses, you can integrate it easily with your CRM. The app allows a consistent source of communication through its robust chat system. Its AI chatbots also help in developing customer relationships with its pre-programmed chatbot. 

Key Features of HubSpot Live Chat:

  • Seamless integration with your Shopify store
  • Human and AI integration for better performance and communication
  • Availability of robust external features
  • Multiple customization features

Pricing:

Free plan

Intercom Live Chat

Intercom Live Chat is inclusive of chatbots and live chat integration. Integrating the tool with your Shopify store will allow you to develop stronger customer relationships, which you can achieve by making use of messenger-oriented, personalized messages, support, and more for onboarding your customers. 

Key Features of Intercom Live Chat:

  • Live chat, conversational bots, and interactive apps are a few of the awesome features Intercom offers 
  • You can easily do multi-tasking, without beating a sweat by using features such as automated workflows, collaborative inboxes, reporting, and more to interact and connect with your customers
  • You can create an FAQ page that will trigger whenever your customers connect with the web chat

Pricing:

Free trial plan is available

Choose from $39/mo plan

Live Chat For Slack by Social Intent

Live Chat for Slack by Social Intent is yet another Shopify chat app that you can integrate without any hiccup to your Shopify store to drive more sales and enhance customer experience. The chat app is for businesses of any size – ranging from startups to large organizations.

Key Features of Live Chat For Slack:

Paid features include:

  • You can remove “Powered by” and Co-Branding 
  • Unlimited chats 
  • Added team members 

Free features include:

  • Up to 20 chats per month and 1 app 
  • Pre-Sales form available for easy configuration 
  • Access offline messages 
  • Access missed chats and chat history 
  • Use online and offline chat hours for custom scheduling 
  • Proactive chat triggers and more!

Pricing:

Free plan is available along with $39/mo starter plan

When it comes to your Shopify store, you need to make sure you are not only providing the best products but also about what your customers want and need. A live chat option can not only help reduce cart abandonment and help improve customer satisfaction. 

And, while there are multiple app options available, you need to choose the app which suits your needs.

Do you need chatbots or automation? Do you want something that connects with social media?

Whatever you need, there is an app in the above list to help you out. So pick one that suits your business and is compatible with your business plan.

Top 10 Shopify Apps For Social Marketing

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Shopify apps for social media play a key role in leveraging eCommerce and traditional retail businesses. And therefore, it’s crucial to develop a seamless social media strategy to refine and deliver diverse marketing protocols and sales channel support.

Shopify is a savant eCommerce platform. The Shopify App Store is a ‘storehouse’ of apps and plugins that helps in growing businesses online. And its social media app and plugin compilation are complete with every aspect of tools and technologies that store partners need to have an edge over their social media marketing strategies and execution plans.

Here is a list of Top 10 Shopify social media apps for online stores:

Outfy

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Outfy is one of the best apps when it comes to boosting social media reach of products, driving traffic, and sales for eCommerce businesses. It helps promote products in over 12 social media channels under a single dashboard.

You can use the app to schedule posts on a daily basis, monthly, or yearly. Use Outfy to automate social media marketing for your Shopify-powered store.

Key features and takeaways of Outfy App:

  • Unique autopilot feature that automatically posts products daily as per settings
  • Availability of a multi-store support option without requiring a separate login from the same account
  • Pay per use concept that allows transactional tracking via a definite marketing strategy
  • Customized theme or template to drive customers through social media channels
  • Saves time by promoting products on over 12 networks with a single click.
  • Add customized product collages and GIFs and automatically share them on social media.

Pricing: Free

Shop Instagram Feed & UGC

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Shop Instagram feed & UGC is an integrated Shopify app – it allows shoppers to make purchases directly through Instagram via the ‘Add to Cart’ option.

Users can embed shoppable Instagram galleries on different sites that include Instagram options for Shopify eCommerce channels. You don’t need any coding skills to embed the feed.

The app is simple and easy to use, even with its enterprise-level features. You can create galleries with hashtags and add images with tags directly through the dashboard.

If you’re utilizing Instagram images you can get the most impactful user attention with Homepage carousel, Product gallery, tags, layouts, and user-generated content as well.

Key features and takeaways of Shop Instagram Feed & UGC App:

  • Instagram Gallery for your Instagram shop page that can help various styles
  • Tag different products on images on Instagram and convert them into shoppable items on a user site
  • Publish curated pictures and secure them for avoiding brand damaging
  • You also have the option to copy and paste your Instagram feed directly to the Shopify page

Pricing: Free Trial for 14 days. Starter pack starting from $9/month.

Social sharing buttons by zotabox

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Social sharing Buttons – developed by Zotabox – connect multiple social accounts like Facebook, Twitter, Instagram, and other social media sites.

The Shopify app comes with multiple styles, sizes, and colors. However, a few of their mobile-friendly buttons are available as paid versions.

Some options like Social buttons, Facebook Live Chat, Promo Bar, and Slide Box features come with a 14-day trial period. There are paid premium buttons such as – email capture bar, countdown timer bar, and store locator.

Key features and takeaways of Social Sharing Buttons by Zotabox:

  • In “Social Sharing Buttons App by Zotabox” you can share content on various social media channels with just a single click. The feature allows wider user reach and engagement of the target audience
  • You can also boost store search engine optimization (SEO) and drive increased traffic
  • You can engage more followers using the social share buttons app and boost visitors’ engagement to your store
  • The app also offers attractive and floating layouts that increment traffic to online store
  • The app comes with a wide-button customization option for delivering a consistent store appearance
  • You can also add testimonials with a single click due to Google/Facebook integration
  • You can add Custom images and Custom CSS
  • It’s easy and effective to add coupons, timers, and videos to social media platforms

Pricing: 14-day free trial, $6.49/month.

Instafeed – Instagram Feed

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The Instafeed app helps users showcase Instagram photos in their store through the auto-update feature.

The app displays the latest photos from user account on a real-time basis. As a result, Shopify eCommerce store owners can connect with their customers with ease via Instagram.

The app features slideshow gallery, customizable templates, and easy automation options to secure time investment on social media channels.

Key features and takeaways of Instafeed:

  • You can insert Instagram feeds on the site home page, product page, or blog post page with easy setup options.
  • With multiple gallery layouts, you can customize the added templates to represent your brand.
  • You can also integrate Instagram and Facebook with the new Facebook Login API and keep customers connected to your products.
  • Create social proof by converting store visitors into customers.
  • Display photos and feeds on Instagram using editing options. No coding required.
  • Customize the number of rows and columns for mobile feed.
  • Easily filter posts with hashtags.
  • Publish multiple feeds – 3 feeds with the PRO option and Unlimited with Plus.

Pricing: Free Trial period. Instafeed Pro: $3.99/month. Instafeed Plus: $19.99/month.

Facebook Shop Channel

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The Facebook Shop Channel app allows you to connect with billions of Facebook users around the world. It also helps eCommerce stores to increase their sales by connecting billions on Facebook.

If you have a Shopify store, you can create a Facebook Shop and manage your products directly via the app. You can tag, share, and add products in Facebook posts to make your products discoverable on Facebook.

The app allows users to integrate with their Facebook store. It also comes with a mobile-friendly structure and easy to install process

Key features and takeaways of Facebook Shop Channel:

  • Boost timeline posts and expand community influence by posting related products.
  • Target customers by age, location, and interests.
  • Engage followers and boost conversions.
  • Run giveaways, introduce promotions, increase engagements with the app.
  • Track Facebook sales using the app’s Analytics page.

Pricing: Free

Facebook & Instagram Auto Post

Top 10 Shopify Apps For Social Marketing 29

The Facebook & Instagram Auto Post from Shopify is built to effortlessly manage posts across all social media channels. eCommerce store owners can use the app to automate posts in minutes.

You have to enable the app for easy integration with your Facebook, Instagram, Twitter, and Pinterest accounts automatically.

You can schedule posts automatically on different social media platforms and connect with your followers without any hiccup.

Key features and takeaways of Facebook & Instagram Auto Post:

  • Easy integration with Shopify. One-click installation process.
  • Multiple tweet templates to make individual posts to attract users.
  • Custom templates to create and promote the store on social media platforms.
  • Secure auto-post options with the real-life preview of the job.
  • The app does not interfere with already existing social media strategy but integrates with it to automatically post-social media feeds.
  • Easy scheduling of multiple posts for specific periods during the day.
  • You can define the post template text, and set variables that you want to replace with the product details.

Pricing: Free for a Trial Period, PRO – $9.99/month, Unlimited – $19.99/month.

Photos, Social & Etsy Reviews by Kudobuzz

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The Kudobuzz Reviews app is developed for Shopify eCommerce store owners to connect their social media accounts, represent existing testimonials and reviews via the channels.

You can use the app to send emails automatically to your customers, requesting their reviews and testimonials.

Apart from this, you can also have complete access to customizable widgets for displaying these reviews via social media channels.

The app also helps improve search ranking and SEO with added unique content.

Key features and takeaways of Photos, Social & Etsy Reviews by Kudobuzz:

  • Convert site visitors into buyers with added product reviews.
  • Improve SEO efforts and increase the chances of more organic traffic to your e-store.
  • Boost marketing skills with the help of social reviews.
  • Easily collect and display video, photo, and product reviews from Google, Facebook, Amazon, Etsy.
  • Have complete control over all reviews and decide which ones to publish
  • Respond to unhappy customer reviews

Pricing: Free Trial period (Coffee) with 100 Orders for the month, Breakfast – $12.99/month, Lunch – $19.99/month

Oxi Social Login

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Oxi Social Login app is considered to be the app-in-all app for managing your Social media accounts on Shopify. It features a simple, quick, and easy to integrate process, including, registration.

You can integrate all your social media channels with a Single Click. Along with this, you can also automate the setup and installation process, without any hassle. The app enables customers to login with their existing social identities.

Key features and takeaways of Oxi Social Login:

  • Automated installation process
  • Customizable service options
  • Configure the app with users individual Client ID and Secret Password
  • See users registered with the Social Login details
  • Auto-tagging option of users
  • Services – Google, Facebook, Twitter, Instagram, LinkedIn, Amazon
  • Design and customizable Social buttons with a few clicks
  • Easier transition to the payment process without customers abandoning their cart

Pricing – 15 days free trial period. Essential plan – $1.99/month. Pro – $4.49/month.

Auto Post to Instagram, Facebook, Twitter

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Auto Post to Instagram, Facebook, Twitter allows users to post Product images on Social media channels. The app not only works on Instagram, Facebook, and Twitter but LinkedIn as well.

You can import products with relevant images and descriptions by just defining the ‘Posting Rules’ to add specific actions, including in the post.

The app also automatically detects new products in the Shopify store and integrates them with social media sites.

The Auto Post app also lets users create ‘Custom Campaigns’ that suits the brand’s image.

Key features and takeaways of Auto Post to Instagram, FB, TW:

  • Full consistency in sharing products on social media
  • Easy to set up option with complete auto-posting updates once the user decides what products it wants to share
  • Easy integration of the user’s Shopify store with social media networks
  • Simple AutoPost Rule that can be modified to suit users’ social media needs
  • Easy posting of images, product descriptions, SKUs, links, and quantities through the app

Pricing: 7-day free trial. Pro Plan – $9.99/month.

Twitter Auto Posting

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Twitter Auto Posting App helps users to auto-post new products and images on the brand’s Twitter account.

With the Twitter Posting app, you can post each product with different product details and different content ideas. You can also add different keywords in the message templates that ultimately provide more SEO presence to the page.

Key features and takeaways of Twitter Auto Posting:

  • The Twitter Auto Posting app provides the ability to save time by automatically posting new products on the user’s Twitter account
  • Time-saving option with effective new product posts on Twitter
  • The app allows full customization of posts and defines where and how to differentiate products on the user’s account
  • The app helps boost customer loyalty and increase the online presence of the brand

Pricing: Due to Covid-19, the App developers are providing a 90 day free trial period. Basic Plan – $9/95/month or $94.95 once a year. Priority Support – $18.95/month or $94.95 billed once a year.

Conclusion

Shopify has thousands of apps in the Shopify App Store to choose from. This means countless options when it comes to the increasing functionality of your store.

But with so much to choose from, there comes a time where confusion sets in. Which one is better, which one works for the brand, which one integrates faster – are all questions that go through the mind.

With the 10 Best Social Media Shopify Apps mentioned above, users can increase not only social traffic to their page but also increase the online visibility of their business across all social platforms. But this list is by no means exhaustive. It all comes down to finding the best app that suits your needs.

So, visit the Shopify App Store to browse through some more social media apps and let us know which ones work for you.